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青年“潮”这看|激活消费热情,“city fly”打开城市消费新场景
Sou Hu Cai Jing· 2025-07-04 15:45
Group 1 - The core idea of the article is the emergence of "city fly" as a new trend in urban tourism, enhancing consumer engagement through aerial experiences like paragliding and helicopter tours [2][3][4] - In Nanjing, the paragliding base has been attracting around 120 visitors monthly since its opening, showcasing a diverse demographic from families to older adults [3][4] - Helicopter tours in Nanjing offer various routes with prices ranging from 389 yuan to 2950 yuan, catering primarily to family groups during the summer tourism peak [4][6] Group 2 - Other cities in Jiangsu, such as Suzhou and Wuxi, are also developing low-altitude tourism, with Suzhou implementing supportive policies and launching scenic flight routes [7][10] - Xuzhou is integrating low-altitude tourism with local history and culture, offering helicopter and hot air balloon rides to enhance visitor experiences [10][12] - The low-altitude tourism trend reflects the vitality of Jiangsu's consumer market, but it also poses challenges in safety, regulatory frameworks, and talent shortages [13][14]
405.09万人次,镇江火出圈! 文旅融合绘新景,消费多元活力旺
Yang Zi Wan Bao Wang· 2025-05-07 12:14
Group 1: Tourism and Cultural Consumption - During the recent "May Day" holiday, Zhenjiang saw a significant increase in tourism, with 4.05 million visitors and a total tourism revenue of 3.432 billion yuan, representing year-on-year growth of 24.39% and 23.01% respectively [1] - The city has actively promoted high-quality development of cultural tourism by innovating and launching combined cultural tourism products, effectively converting tourism flow into consumption growth [1] Group 2: New Experience Offerings - The Changshan International Aviation Flying Camp introduced paragliding and hot air balloon experiences, providing visitors with immersive aerial views of the city [2][4] - The camp also offers diverse leisure products such as off-road vehicles and camping barbecues to meet the varied and personalized needs of tourists [6] Group 3: Technology and Culture Integration - AI robots "Jin Xiaozhi" and "Bei Xiaogu" were introduced in scenic spots like Jinshan and Beigu Mountain, enhancing the cultural experience through interactive poetry and real-time engagement with visitors [7][9] - The integration of technology and culture aims to revitalize historical scenes and traditional culture, making the experience more engaging for visitors [11] Group 4: Nighttime Cultural Activities - The Gexian Lake Park in Jurong launched immersive nighttime activities, including water curtain light shows and traditional cultural markets, creating a vibrant atmosphere for visitors [13][15] - The park features nearly a hundred stalls showcasing intangible cultural heritage crafts and local delicacies, enhancing the overall visitor experience [17] Group 5: Artistic and Leisure Spaces - The DUGAO COFFEE venue has become a popular spot for visitors to enjoy coffee and music, contributing to a relaxed cultural atmosphere [18][20] - Zhenjiang has implemented a cultural guidance volunteer service model, recruiting over 200 cultural guides to enhance the cultural experience in various new spaces [20] Group 6: Future Development Focus - Zhenjiang plans to continue focusing on tourist needs and deepen the city's cultural heritage, aiming to create a comprehensive experience that combines daytime sightseeing with nighttime cultural activities [20]