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双节文旅大餐上新:文博活动纷呈 特色文旅线路激活消费新热潮
Yang Shi Wang· 2025-09-29 08:19
Core Insights - The Huayang Guozhi Museum in Chengdu's Chongzhou City officially opened on September 28, forming a unique cultural tourism route alongside the Chengdu Museum and Wuhou Shrine Museum [1] - The museum focuses on local chronicles culture and utilizes digital technology, including immersive light and shadow displays and AR interactions, to vividly present the historical culture of the Bashu region [3] - Chengdu's cultural tourism bureau has launched a series of consumption activities, including low-altitude flights and traditional market events, and plans to distribute over 100 million yuan in various consumption vouchers [7] Group 1 - The Huayang Guozhi Museum enhances the cultural tourism landscape in Chengdu [1] - The museum employs advanced digital technologies to showcase the lifestyle of ancient Shu people [3] - Chengdu's museums are organizing various activities to attract tourists during the National Day and Mid-Autumn Festival holidays [5] Group 2 - The cultural tourism bureau's initiatives aim to stimulate local economic activity through new business models [7] - The distribution of consumption vouchers is part of a broader strategy to boost visitor engagement and spending [7]
405.09万人次,镇江火出圈! 文旅融合绘新景,消费多元活力旺
Yang Zi Wan Bao Wang· 2025-05-07 12:14
Group 1: Tourism and Cultural Consumption - During the recent "May Day" holiday, Zhenjiang saw a significant increase in tourism, with 4.05 million visitors and a total tourism revenue of 3.432 billion yuan, representing year-on-year growth of 24.39% and 23.01% respectively [1] - The city has actively promoted high-quality development of cultural tourism by innovating and launching combined cultural tourism products, effectively converting tourism flow into consumption growth [1] Group 2: New Experience Offerings - The Changshan International Aviation Flying Camp introduced paragliding and hot air balloon experiences, providing visitors with immersive aerial views of the city [2][4] - The camp also offers diverse leisure products such as off-road vehicles and camping barbecues to meet the varied and personalized needs of tourists [6] Group 3: Technology and Culture Integration - AI robots "Jin Xiaozhi" and "Bei Xiaogu" were introduced in scenic spots like Jinshan and Beigu Mountain, enhancing the cultural experience through interactive poetry and real-time engagement with visitors [7][9] - The integration of technology and culture aims to revitalize historical scenes and traditional culture, making the experience more engaging for visitors [11] Group 4: Nighttime Cultural Activities - The Gexian Lake Park in Jurong launched immersive nighttime activities, including water curtain light shows and traditional cultural markets, creating a vibrant atmosphere for visitors [13][15] - The park features nearly a hundred stalls showcasing intangible cultural heritage crafts and local delicacies, enhancing the overall visitor experience [17] Group 5: Artistic and Leisure Spaces - The DUGAO COFFEE venue has become a popular spot for visitors to enjoy coffee and music, contributing to a relaxed cultural atmosphere [18][20] - Zhenjiang has implemented a cultural guidance volunteer service model, recruiting over 200 cultural guides to enhance the cultural experience in various new spaces [20] Group 6: Future Development Focus - Zhenjiang plans to continue focusing on tourist needs and deepen the city's cultural heritage, aiming to create a comprehensive experience that combines daytime sightseeing with nighttime cultural activities [20]