转自：北京日报客户端 "马到成功·惠购前门"板块以消费券联动为核心，邮储银行将发放多档满减券、组合券，覆盖京扇子、 天乐园、新国潮邮局等特色店铺。消费者还可叠加微信支付满减、数字人民币红包等多重优惠。 "马到享食·品味前门"板块聚焦京城味道，自12月31日起推出美食荟打卡集章活动，消费者凭《前门美 食寻宝图》在指定商户消费集章，即可解锁8折优惠、文创伴手礼等好礼。光大银行同步开展"约惠星期 五"五折餐饮权益，涵盖全聚德、便宜坊、都一处、长春堂顺时而饮等优质餐饮。 "马到探奇·潮玩前门"板块，整合街区资源推出"骏马寻踪"互动打卡线路，游客可通过线下集章与线上 任务赢取礼品。邮储银行为合作商户提供直播推广、免收款手续费等支持。此外，颜料会馆暖冬跨年季 将上演悬疑话剧、经典越剧等多场文化演出，为市民游客增添文艺趣味。 近日，前门商圈启动"骏马迎新·潮前门"元旦促消费活动，活动持续至2026年1月31日，金融机构专项优 惠将延续至2月28日。本次活动中，三大主题板块携手众多商户，通过消费券、美食打卡、互动潮玩等 形式，为市民游客带来丰富的优惠与文化体验。 前门街道 供图 来源：北京日报客户端 ...

Core Insights - The Double 11 shopping festival has started earlier this year, with a promotional period extending over a month, indicating platforms' strong demand for traffic and growth [1] - Platforms are implementing classic promotions like "spend 300 get 50 off" alongside "single item discounts," while increasing subsidies for member users to enhance core user loyalty [1] - The integration of food delivery and instant retail platforms is expected to be a new variable in this year's promotions, highlighting the synergy between food delivery and e-commerce [1] Group 1: Promotion Timing and Structure - The promotional period for this year's Double 11 has been extended by about a week, with platforms like JD and Douyin starting sales earlier, while Tmall has prolonged the end period, resulting in over a month of promotions [1] - The extended promotional period may weaken consumer perception and impulse buying, as ongoing low-price experiences become normalized [1] - The overall sales data during this period reflects the platforms' current development momentum rather than just total growth rates, suggesting a focus on user and category strategies [1] Group 2: Discount Strategies - Most platforms are combining traditional "spend 300 get 50 off" offers with "single item discounts" to lower the entry barrier for consumers, enhancing user experience [2] - The average discount offered across platforms is around 83% to 85%, maintaining a consistent level compared to previous years [2] Group 3: Core User Incentives - Additional discount packages for core members have been enhanced, with platforms like Alibaba and JD offering extra coupons to boost conversion rates among VIP users [3] - For instance, Alibaba provides an "spend 500 get 50 off" coupon for 88VIP members, which is more generous compared to the previous year's offerings [3] - This strategy reflects a deeper focus on core users as the potential for new user growth is limited [3] Group 4: Instant Retail Focus - Instant retail is highlighted as a key aspect of this year's Double 11, with platforms like Meituan, JD, and Taobao expanding their offerings [4] - JD is promoting instant delivery items at discounts as low as 50%, while Taobao is offering 50% off for 88VIP on food delivery [4] - The high-frequency traffic from instant retail may create a synergistic effect for e-commerce platforms during the promotional period [4]