转自：北京日报客户端 "马到成功·惠购前门"板块以消费券联动为核心，邮储银行将发放多档满减券、组合券，覆盖京扇子、 天乐园、新国潮邮局等特色店铺。消费者还可叠加微信支付满减、数字人民币红包等多重优惠。 "马到享食·品味前门"板块聚焦京城味道，自12月31日起推出美食荟打卡集章活动，消费者凭《前门美 食寻宝图》在指定商户消费集章，即可解锁8折优惠、文创伴手礼等好礼。光大银行同步开展"约惠星期 五"五折餐饮权益，涵盖全聚德、便宜坊、都一处、长春堂顺时而饮等优质餐饮。 "马到探奇·潮玩前门"板块，整合街区资源推出"骏马寻踪"互动打卡线路，游客可通过线下集章与线上 任务赢取礼品。邮储银行为合作商户提供直播推广、免收款手续费等支持。此外，颜料会馆暖冬跨年季 将上演悬疑话剧、经典越剧等多场文化演出，为市民游客增添文艺趣味。 近日，前门商圈启动"骏马迎新·潮前门"元旦促消费活动，活动持续至2026年1月31日，金融机构专项优 惠将延续至2月28日。本次活动中，三大主题板块携手众多商户，通过消费券、美食打卡、互动潮玩等 形式，为市民游客带来丰富的优惠与文化体验。 前门街道 供图 来源：北京日报客户端 ...

"双十二"临近，作为全国系统重要性银行，江苏银行发布双十二促消费举措，以更创新的方式、更有力的投入，聚焦场景融合、资源整合与政策协同，发 挥金融力量，推动消费提升。 12月5日，2025年"苏新消费·暖冬购物季"暨双十二购物嘉年华启动仪式在苏州国际博览中心举行。 记者注意到，主舞台旁的展位，巧妙融合了金融特色与本地文化，凭借诸多创意设置和丰富权益，激起了人们的强烈兴趣。 导读 江苏银行苏州分行原创IP产品——钱包造型的钳哆哆与钳蜜蜜，寓意着江苏银行祝大家生活美满，钱包常满； 此次活动，江苏银行展位为大家提供了： 5000份消费满减券，可在现场的商家使用； 2000份10元数字人民币红包，只要参加知识问答即可获得； 元大昌冬酿酒，江苏银行用户可以抢先品尝； 数智能咖啡机只需要支付1分钱，客户便可以获得一个畅饮的机会。 会上，江苏银行作为受邀银行机构代表，上台完成启动仪式，并同步发布双十二促消费举措，将通过深化场景融合、强化资源整合、优化政策协同，持续 发挥金融服务实体经济作用，为消费增长注入动力。 江苏银行苏州分行表示，立足民生消费升级需求，深化"金融+场景+文化"融合创新，依托本地文旅、便民消费与非遗IP，构 ...

Core Viewpoint - The article highlights the growing popularity and innovative applications of digital RMB at the financial services exhibition, showcasing various engaging activities and promotions to encourage consumer adoption [1][3][7]. Group 1: Digital RMB Experience - The exhibition features an immersive 1,000 square meter area dedicated to digital RMB, allowing visitors to experience its payment convenience through various interactive setups [1]. - Banks are using promotional activities, such as one yuan coffee and blind box draws, to attract consumers to use digital RMB [3]. - A variety of engaging activities, including dart throwing and roulette, are incorporated by financial institutions to enhance the consumer experience with digital RMB [3]. Group 2: Collaborative Initiatives - Beijing Bank collaborates with cultural and culinary enterprises to create an immersive marketplace called "Digital Currency Kaleidoscope," offering activities like "Beijing" themed challenges and chances to win digital currency consumption red envelopes [3][5]. - The partnership between Hanglv Zongheng and Bank of Communications introduces a digital RMB red envelope activity, allowing users to redeem it for discounts on international flight tickets and other services [7]. Group 3: Technological Innovations - The Industrial and Commercial Bank of China (ICBC) and Meituan have developed a digital RMB prepaid card, addressing issues related to prepaid fund inquiries and refunds, ensuring payment security [7]. - ICBC has integrated digital RMB hard wallet acceptance across all 29 subway lines in Beijing, enhancing the convenience of public transport payments [7]. - Tencent is exploring cross-border payment scenarios for digital RMB, having completed "barcode interconnection" verification, allowing users to make payments in various environments using digital RMB [7].

随着促消费政策不断加码，多地派发消费券成为提振消费、扩大内需的有效手段之一。今 年"618"活动期间，多地以数字人民币红包的新手段助力消费。专家预计，6月份消费数据将进一步改 善。 6月19日，京东科技发布数据显示，今年京东"618"期间，用户在京东使用数字人民币消费金额达4 亿元，同比增长超18倍。据了解，"618"期间，京东科技携手多家银行首次大规模在23座试点城市发放 数字人民币红包，金额超千万元。 在稳投资促消费相关政策的作用下，市场需求逐步改善。国家统计局数据显示，5月份，社会消费 品零售总额同比下降6.7%，降幅比4月份收窄4.4个百分点。今年前5个月，社会消费品零售总额171689 亿元，同比下降1.5%。 "随着数字人民币、消费券等多项利民惠民措施的实施，各地消费市场逐步复苏，释放了消费潜 能，激发了消费活力，预计6月份消费数据将进一步改善。"宋向清表示，同时，我国消费新业态不断出 现，新型消费需求将随之增长，建议各地充分利用新技术新商业模式，继续加大促消费政策支持力度， 为新型消费市场赋能。 "未来消费市场的增长基础将会更加坚实，后续也将迎来较好修复，预计社会消费品零售总额同比 增速将转正。 ...

Group 1: Core Insights - The integration of sports IP with financial services is creating new opportunities for customer engagement and revenue generation in the sports economy [1][12] - Jiangsu Bank has launched a "Super League Zone" in its mobile banking app, offering free tickets and live broadcasts to attract younger customers [4][5] - The "Super League" has become a phenomenon in the sports industry, with record attendance and innovative marketing strategies [3][4] Group 2: Financial Institutions' Involvement - Financial institutions are evolving from mere sponsors to active "co-builders" in the sports economy, providing comprehensive financial services and engaging with fans [4][5][12] - Other banks, such as Guangfa Bank and Postal Savings Bank, are also entering the sports sector with various initiatives, indicating a broader trend in the industry [4][5] - The collaboration between banks and sports events is enhancing customer acquisition and engagement, particularly among younger demographics [4][5][12] Group 3: Insurance Sector Participation - Insurance companies are entering the sports economy as "guardians," offering multi-dimensional coverage for players and fans [6][7] - Major insurers like China Ping An and Xinhua Insurance are providing tailored insurance products for the "Super League," enhancing their brand visibility and customer reach [7][8] - The insurance sector's involvement is driven by the potential to tap into a young, active consumer base and diversify their product offerings [8][12] Group 4: Payment Institutions' Strategies - Payment institutions like Alipay are leveraging the "Super League" to enhance their market presence and improve user experience through innovative payment solutions [9][10] - The integration of digital currency and promotional activities is aimed at stimulating consumer spending during the events [10][11] - The collaboration between payment platforms and sports events reflects a dual drive of policy guidance and commercial innovation in the financial sector [10][11] Group 5: Future Directions in Sports Economy - The evolving policy environment is encouraging financial institutions to develop a comprehensive support system for the sports industry, emphasizing collaboration and resource sharing [12][13] - Financial institutions are encouraged to explore diverse cooperation models, including digital asset development and community engagement initiatives [14][15] - The potential for creating unique financial products tied to sports events, such as commemorative coins and digital collectibles, is being recognized as a new avenue for growth [15]