2026年春节假期，国内游客人数和花费均创历史新高。 文化和旅游部数据显示，2026年春节假日9天，全国国内出游5.96亿人次，国内出游总花费8034.83亿 元，与2025年春节8天假日相比，分别增加0.95亿人次和1264.81亿元。 2026年2月19日，小朋友在江苏省海安市花海里花木市场文创基地挑选非遗彩灯。新华社发（顾彬斌 摄） 公路自驾出行需求充分释放 交通运输部数据显示，节日期间，公路自驾出行需求充分释放，日均自驾出行规模近2.7亿人次，同比 增长8.3％，占出行总量的86％。 从纳入国家充电设施监测服务平台的5.33万台高速公路充电桩的统计来看，自2月15日至2月23日，高 速公路电动汽车充电次数共计602.1万次，充电量达到14976.75万千瓦时，日均充电量1664.08万千瓦时，较 去年春节日均增长52.01%，创历史新高。 随着充电服务保障越来越好，越来越多人选择新能源车自驾出行。节日期间，全国高速公路日均通行 新能源车辆1152万辆，同比增长34％。 此外，小微型客车租赁成为交通消费场景新的增长点，日均租赁车辆约65万辆，同比增长15％。 2026年2月22日，江苏省扬州市境内的润扬 ...

新华财经北京2月25日电（记者吴雨、任军）马年新春，消费市场暖意融融。 在南京秦淮区，2.17万个"满100元减50元"数字人民币红包上线即被"秒光"；在黑龙江，借助云闪付App 发放的超2亿元消费券，点燃假期消费热情；在河南，2亿元新春消费券通过微信小程序、支付宝App面 向公众发放，精准聚人气、旺市场、促消费……各类支付工具助力，成为推动春节消费的"加速器"。 围绕扩内需、促消费，金融机构也在积极响应，送上"春节消费礼包"。工商银行推出"新春数字消费平 台"，整合支付、信贷、理财等一站式服务便捷群众消费；建设银行启动2026年春节促消费专项活动， 推出支付满减、利率优惠等措施，切实降低居民消费成本；农业银行推出"乡村年货节"专项行动，打通 农村消费服务"最后一公里"…… 与此同时，互联网平台同步加码，"政策+金融+科技"协同发力，带来显著成效。 千问App宣布投入30亿元启动"春节请客计划"，元宝App推出10亿元现金红包……多家互联网平台借助 AI，将金融支持与科技赋能深度绑定，打造促进消费的"引流器"。中国人民银行提供的数据显示，除夕 晚至初一凌晨，在红包发放高峰时段，网络支付最高峰为每秒14.47万 ...

（来源：河北新闻网） 转自：河北新闻网 雄安新区新春消费"热"起来 2月1日至17日新区促消费系列活动累计使用补贴约1700万元 河北新闻网讯（河北日报见习记者康晓博）变脸、魔术、笛子独奏，街头表演精彩纷呈；服饰、鞋包、 手工艺品，各色商品琳琅满目……春节期间，雄安奥特莱斯游人如织。游玩、购物、品尝美食，人们在 热闹的氛围中欢度春节。据不完全统计，2月1日至2月17日，雄安新区促消费系列活动累计使用补贴资 金约1700万元，直接拉动消费约1.4亿元。 2月18日，农历正月初二，容东片区居民刘梦轩走进雄安奥特莱斯，文艺演出的悠扬乐声吸引着他不时 驻足拍照。春节期间，雄安奥特莱斯上新近20家品牌店铺，涵盖时尚服饰、生活零售、餐饮娱乐 等。"新品牌折扣力度不小，再叠加消费券，价格便宜不少。"刘梦轩边挑选商品边说。 据了解，雄安新区今年春节期间实施"乐购新春"消费系列活动，联动金融机构和餐饮、商超、百货、文 旅等多领域经营主体，推出一系列惠民举措，让群众在欢乐祥和的节日氛围中尽享实惠。消费券、数字 人民币红包等惠民措施覆盖重点商超、核心商圈与特色街区，实实在在让利市民与游客，点燃新春消费 热情。 民生消费方面，新区各 ...

（来源：河北日报） 转自：河北日报 二月一日至十七日新区促消费系列活动累计使用补贴约一千七百万元 与此同时，文旅商融合场景让居民和游客尽享欢乐。雄安奥特莱斯、雄安商服中心新春嘉年华活动精彩 纷呈；雄安郊野公园休闲娱乐项目丰富，碰碰车、网红秋千等游乐设施人气高涨，舞龙、舞狮、木偶 戏、高跷等传统民俗表演轮番上演；千芳滩迎财神灯会灯光璀璨，吸引大批游客打卡，为假期增添了别 样趣味。 本报讯（见习记者康晓博）变脸、魔术、笛子独奏，街头表演精彩纷呈；服饰、鞋包、手工艺品，各色 商品琳琅满目……春节期间，雄安奥特莱斯游人如织。游玩、购物、品尝美食，人们在热闹的氛围中欢 度春节。据不完全统计，2月1日至2月17日，雄安新区促消费系列活动累计使用补贴资金约1700万元， 直接拉动消费约1.4亿元。 来自北京的游客张锋带着家人专程来雄安过年，他开心地说："在这里过年，看民俗表演、逛美景，吃 住玩购都方便，一家人玩得特别尽兴。" 2月18日，农历正月初二，容东片区居民刘梦轩走进雄安奥特莱斯，文艺演出的悠扬乐声吸引着他不时 驻足拍照。春节期间，雄安奥特莱斯上新近20家品牌店铺，涵盖时尚服饰、生活零售、餐饮娱乐 等。"新品牌折扣力 ...

汽车消费领域构建了"购、展、用"的多元服务场景。开展汽车以旧换新，报废更新最高补2万元、置换 更新最高补1.5万元；2月1日至3月31日，新区统筹1500万元财政资金，开展汽车消费嘉年华活动，按车 价分档发放1500元至7000元不等新车购车补贴；工商银行同步推出"满200减50"加油优惠活动，精准对 接群众春节自驾返乡、节日出行的加油需求，助力群众舒心出行。元宵节期间，新区还将在郊野公园搭 建汽车展销场景，集聚消费人气，促进政策红利与市场热度叠加共振。 好游： 2月至3月，新区将举办第三届新春嘉年华，精心打造"5+N"文旅融合活动，涵盖公园年味节、奥特莱斯 商街、商务服务中心、雄安体育中心四大专场及三县嘉年华专场，配套推出小马巡游、寻环有禧市、非 遗打铁花等N场特色活动，打造沉浸式新春体验场景，让市民游客在互动游玩中深度感受浓厚的节日氛 围。 2月11日，雄安新区发布2026年春节期间"乐购新春"消费系列活动，诚邀新区居民和游客春节期间在雄 安赏美景、品年味、享福利。本次活动围绕"好吃、好住、好行、好游、好购、好玩"六大主题，发放消 费券、举办特色活动、推出惠民政策等，让居民和游客感受雄安的发展温度与城市活 ...

Core Viewpoint - Hunan Province is implementing a series of measures to stimulate consumer spending and boost economic growth as the new year approaches, aiming for a strong start in 2026 and high-quality economic development during the 14th Five-Year Plan period [1][2]. Policy Initiatives - In 2025, Hunan's retail sales of consumer goods reached 1,936.59 billion yuan, a year-on-year increase of 4.5%, surpassing the national average by 0.5 percentage points [2]. - The province is launching an upgraded "old for new" policy for consumer goods, offering subsidies of up to 20,000 yuan for scrapping old vehicles and purchasing new energy vehicles, and up to 15,000 yuan for regular exchanges [2]. - Six categories of home appliances and four categories of digital products are included in the subsidy program, with 2.66 billion yuan in special government bond support already approved for 2026 [2]. Consumer Engagement Activities - Hunan's consumption market showed a strong performance during the New Year holiday, with total consumption reaching 46 billion yuan, a 24% increase year-on-year [4]. - The "Hui Gou San Xiang" New Year consumption season will feature over 500 promotional events across various sectors, including automotive, service vouchers, and online shopping festivals [4]. - Specific actions include issuing general consumption vouchers in key service areas and promoting local products through online platforms [4]. Cultural and Tourism Integration - Hunan plans to enhance cultural and tourism consumption through a dedicated action plan, focusing on domestic tourism growth and the development of new tourism products [5][6]. - A series of cultural events will be organized during the Spring Festival, with nearly a thousand themed activities expected to take place across the province [6]. Agricultural Product Promotion - Hunan is launching the "Dongting Fragrance +" consumption guide to promote high-quality agricultural products, facilitating direct sales from farms to consumers [7]. - The "2026 Red Star Global New Year Goods Festival" will feature various activities to enhance agricultural product sales, including live streaming and cultural experiences [7][8]. - Initiatives to support farmers include prioritizing the purchase of agricultural products from underdeveloped areas during holiday procurement [8].

Core Insights - Jiangsu has achieved a steady and quality improvement in consumer development since the "14th Five-Year Plan," with a projected retail sales total of 44,922.1 billion yuan in 2024, reflecting a year-on-year growth of 4.6% [1] - The province's retail sales growth in the first half of 2025 is expected to rank first in the nation, driven by synchronized policies and market dynamics [1] Policy Support - Jiangsu has established a comprehensive consumption policy support system, providing substantial subsidies and practical measures to bolster consumer growth [3] - The "Su New Consumption" brand has been upgraded, with over 12,000 consumption promotion events held during the "14th Five-Year Plan," distributing approximately 2.54 billion yuan in consumption vouchers and digital currency red packets [3] - In 2025, themed activities such as "Su New Consumption Spring Benefits" and "Warm Winter Shopping Season" have been launched, covering various consumer scenarios [3] Consumption Trends - The "old-for-new" consumption model has gained traction, with policies driving over 351 billion yuan in consumption growth from 2024 to 2025, benefiting over 25.2 million consumers [5] - Retail sales of home appliances and 3C digital products under the "old-for-new" policy saw a year-on-year increase of 11.2% [5] - The demand for energy-efficient and smart appliances has surged, with sales of level 1 and 2 energy-efficient products growing by 34.7% and 44.0%, respectively [5] Market Environment Optimization - Jiangsu has launched a three-year action plan to optimize the consumption environment, proposing 62 quantifiable measures to enhance supply quality and consumer rights [6] - The province aims to achieve a 95% compliance rate for consumer goods by 2027 and has initiated various measures to boost consumer capacity through skills training and community service improvements [6] Innovative Consumption Scenarios - Jiangsu is fostering new consumption forms by integrating various sectors, leading to the emergence of first-store economies and night economies [7] - The "Su Super" football league has become a significant driver of consumption, with related events attracting over 573.4 million visitors and generating 3.54 billion yuan in consumption [7] - Nighttime consumption has been promoted through the establishment of 50 night-time consumption clusters, enhancing the vibrancy of urban life [9] Digital Consumption Growth - The online retail sales of physical goods in Jiangsu reached 1,086.05 billion yuan in 2024, accounting for 24.2% of total retail sales [10] - In the first 11 months of 2025, online retail sales grew by 16.3%, contributing 97.9% to the growth of retail sales above designated size [10] Consumer Demand Evolution - Jiangsu's consumer market is characterized by a shift towards quality, green, personalized, and diversified consumption, driven by rising income levels [11] - In 2024, the per capita disposable income in Jiangsu reached 55,415 yuan, with a growth rate of 5.2%, indicating strong consumer purchasing power [11] - The retail sales of sports and entertainment products surged by 17.4%, reflecting a growing demand for quality lifestyle products [11] Green and Smart Consumption - The demand for green and smart products is rapidly increasing, with retail sales of new energy vehicles soaring by 37.9% in 2024 [12] - The sales of energy-saving appliances and wearable smart devices also experienced significant growth, indicating a trend towards sustainable consumption [12] Tourism and Education Spending - Tourism and education are emerging as key areas of consumer spending, with nearly 40% of respondents planning to increase their travel expenditures in 2026 [14] - The focus on unique experiences and natural beauty in tourism reflects a shift in consumer preferences towards quality and personalized offerings [14]

Group 1 - The "Junma Welcomes the New Year · Trendy Qianmen" consumption promotion event has been launched in the Qianmen business district, running until January 31, 2026, with financial institution discounts extending to February 28, 2026 [1] - The event features three main thematic sections, offering various discounts and cultural experiences through consumption vouchers, food check-ins, and interactive activities [1] Group 2 - The "Ma Dao Cheng Gong · Hui Gou Qianmen" section focuses on consumption vouchers, with Postal Savings Bank issuing multiple discount vouchers covering unique stores like Jing Fanzi and Tian Le Yuan [3] - The "Ma Dao Xiang Shi · Pin Wei Qianmen" section emphasizes local cuisine, launching a food check-in activity from December 31, allowing consumers to unlock discounts and gifts by collecting stamps at designated merchants [3] - The "Ma Dao Tan Qi · Chao Wan Qianmen" section integrates street resources to offer an interactive check-in route, with support from Postal Savings Bank for live promotions and fee waivers for partner merchants [3]

Group 1 - Jiangsu Bank, as a nationally significant bank, has launched promotional measures for the "Double Twelve" shopping festival, focusing on innovative approaches, strong investments, and the integration of scenarios, resources, and policies to boost consumption [1][9] - The "Su New Consumption·Warm Winter Shopping Season" and "Double Twelve Shopping Carnival" were officially launched on December 5 at the Suzhou International Expo Center [3] - The event featured a booth by Jiangsu Bank that creatively combined financial characteristics with local culture, generating strong interest among attendees [4] Group 2 - Jiangsu Bank provided 5,000 consumption discount vouchers for use at participating merchants, along with 2,000 digital RMB red envelopes available through a knowledge quiz [6][4] - Exclusive products such as wallet-shaped IP items were introduced, symbolizing prosperity and financial well-being for customers [7] - A promotional activity allowed customers to enjoy coffee from a smart coffee machine for just 0.01 yuan, highlighting the bank's commitment to enhancing consumer experiences [9] Group 3 - Jiangsu Bank's Suzhou branch emphasized the need to meet the upgrading demands of consumer spending by integrating finance with local culture and tourism, creating a comprehensive financial service system [11] - The bank aims to empower consumer spending through tailored credit, payment discounts, and other diverse measures, contributing to local high-quality development [11]

Core Viewpoint - The article highlights the growing popularity and innovative applications of digital RMB at the financial services exhibition, showcasing various engaging activities and promotions to encourage consumer adoption [1][3][7]. Group 1: Digital RMB Experience - The exhibition features an immersive 1,000 square meter area dedicated to digital RMB, allowing visitors to experience its payment convenience through various interactive setups [1]. - Banks are using promotional activities, such as one yuan coffee and blind box draws, to attract consumers to use digital RMB [3]. - A variety of engaging activities, including dart throwing and roulette, are incorporated by financial institutions to enhance the consumer experience with digital RMB [3]. Group 2: Collaborative Initiatives - Beijing Bank collaborates with cultural and culinary enterprises to create an immersive marketplace called "Digital Currency Kaleidoscope," offering activities like "Beijing" themed challenges and chances to win digital currency consumption red envelopes [3][5]. - The partnership between Hanglv Zongheng and Bank of Communications introduces a digital RMB red envelope activity, allowing users to redeem it for discounts on international flight tickets and other services [7]. Group 3: Technological Innovations - The Industrial and Commercial Bank of China (ICBC) and Meituan have developed a digital RMB prepaid card, addressing issues related to prepaid fund inquiries and refunds, ensuring payment security [7]. - ICBC has integrated digital RMB hard wallet acceptance across all 29 subway lines in Beijing, enhancing the convenience of public transport payments [7]. - Tencent is exploring cross-border payment scenarios for digital RMB, having completed "barcode interconnection" verification, allowing users to make payments in various environments using digital RMB [7].