， 本文转载自财经天下weekly 值班编辑 | 宝珠 视觉 | 顾芗 以下文章来源于财经天下WEEKLY ，作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号，提供有品质的深度报道，讲述中国企业在时代浪潮中的精彩故事。 尽管招聘条件极为严苛，求职者依然趋之若鹜。因为在老铺黄金工作，不愁业绩，很多没有经验的新手 入行就能月入2万元。 气质不够，进不了老铺黄金 拥有多年空乘经验的王冰冰，至今还在为被老铺黄金拒绝的事耿耿于怀。"我在三大航空公司都工作 过，身高171.5cm，不久前给老铺黄金发简历，HR嫌我太高了，他们只要168以内的，连面试机会都没 给我。" 王冰冰有幸进入面试的一位空乘朋友，则被面试官以"太疲惫"pass掉。另一位有着某国际大牌化妆品销 售经验的柜姐抱怨称，"对方说我综合条件不合适，具体哪里不合适也没跟我说"。 通过老铺黄金面试到底都要满足哪些条件？为了一探究竟，《财经天下》找到一位负责北京地区老铺黄 金招聘的猎头刘艳，据其介绍，老铺黄金面试分两轮，第一面是HR，第二面是店长，面试都约在北京线 下。另据多位面试者称，倘若应聘外地门店，需要再加上赴北京总部的三面，路费报销。 话虽如 ...

以下文章来源于财经天下WEEKLY ，作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号，提供有品质的深度报道，讲述中国企业在时代浪潮中的精彩故事。 老铺黄金的"柜姐"， 成了应聘者眼中的香饽饽。 文 ｜ 陈大壮 编辑 ｜ 朗明 来源｜ 财经天下WEEKLY（ID： cjtxweekly ） 封面来源 ｜ IC photo 一个吊坠卖4万元，一个手镯卖8万元，老铺黄金的奢侈品调性尽人皆知。但很少有人知道，老铺黄金的柜姐，也不是普通人能随便当的。 近日，"老铺黄金招聘要求堪比空姐"的话题引起大众好奇。据传，老铺黄金对门店销售人员的身高、体重、长相要求颇高，就连一些具有空乘经验的年轻女 性，都无法获得面试机会。 "财经天下"与多位猎头和应聘者交流后确认，以上招聘情形的确存在。身高160cm至168cm、体重110斤以内是对女性应聘者的基本要求，除此以外，"有亲 和力""说话温柔""漂亮但不能太出挑"也被列为"通关秘籍"。 尽管招聘条件极为严苛，求职者依然趋之若鹜。因为在老铺黄金工作，不愁业绩，很多没有经验的新手入行就能月入2万元。 王冰冰有幸进入面试的一位空乘朋友，则被面试官以"太疲惫"pass掉。 ...

Core Viewpoint - The article discusses the impressive financial performance of Laopu Gold, highlighting its luxury brand positioning and stringent hiring criteria for sales staff, which have attracted significant consumer interest and job applicants [4][11][12]. Financial Performance - Laopu Gold reported a revenue increase of 251% year-on-year, reaching 12.35 billion yuan, and a net profit increase of 286% to 2.268 billion yuan for the first half of 2025 [12]. - Same-store sales grew by 200.8%, with a gross margin of 38.1%, outperforming major competitors like Chow Tai Fook by nearly 10 percentage points [12]. - The company has expanded its loyal customer base to 480,000, with a 77.3% overlap in consumer demographics with luxury brands like Louis Vuitton and Cartier [13]. Hiring Practices - Laopu Gold has stringent hiring requirements, including height (160-168 cm), weight (under 110 jin), and a preference for candidates with a pleasant demeanor and appearance [5][8]. - The recruitment process involves multiple rounds, including initial screening by headhunters and interviews with HR and store managers, with a focus on personal appearance and communication skills [7][8][9]. - Despite the high standards, many applicants are drawn to the potential earnings of around 20,000 yuan per month, even for those without prior experience [5][10]. Market Strategy - The company has successfully positioned itself as a luxury brand, often referred to as the "Hermès of gold," and has seen a surge in consumer demand, even during price increases [12][14]. - Laopu Gold has opened its first international store in Singapore, with overseas revenue increasing by 455.2%, indicating a successful initial foray into international markets [15]. Stock Performance - Despite strong financial results, Laopu Gold's stock price has declined significantly from its peak of 1,108 HKD, closing at 710 HKD by the end of August 2025 [17][19]. - Concerns over rising inventory levels and cash flow issues have contributed to investor apprehension, as the company's inventory increased from 4.088 billion yuan to 8.685 billion yuan [19][20]. - The stock's volatility is also attributed to the concentration of shares and recent sell-offs by major shareholders following the expiration of lock-up periods [21][22].

Core Viewpoint - The article discusses the rising popularity and pricing of Laopu Gold, highlighting its unique market position and consumer behavior amidst a general decline in gold jewelry consumption in China [11][22]. Pricing and Consumer Behavior - Laopu Gold has recently increased prices by approximately 5% to 10%, with specific products seeing significant price hikes, such as a 25.2g item rising from 27,420 yuan to 29,960 yuan [5][6]. - The price increase has led to a surge in consumer demand, with long queues forming at stores as customers rush to purchase before further price hikes [7][8]. - Despite the high prices, Laopu Gold's products are still in high demand, with some customers spending substantial amounts, such as 19 million yuan in a single visit [8][14]. Market Position and Financial Performance - Laopu Gold's business model has positioned it as a luxury brand, with a significant portion of its sales (65%) coming from products priced between 10,000 to 50,000 yuan, aligning it with other luxury brands [15][16]. - The company has demonstrated strong financial growth, with a projected net profit of 1.4 to 1.5 billion yuan for 2024, reflecting a year-on-year increase of 236% to 260% [23][24]. - Laopu Gold's market capitalization has surged, reaching over 900 billion HKD shortly after its IPO, with stock prices increasing significantly since its listing [21][22]. Brand Strategy and Consumer Loyalty - The brand has successfully cultivated a loyal customer base, with membership numbers skyrocketing from 3.65 million in 2021 to 275,000 in 2024 [19][22]. - Laopu Gold emphasizes its unique craftsmanship and cultural heritage, which resonates with high-end consumers and has been amplified through social media marketing [18][19]. - The company employs a direct sales model, avoiding franchising to maintain product scarcity and brand exclusivity [24][25]. Future Prospects - Laopu Gold plans to expand its presence internationally, with a new store opening in Singapore, tapping into the growing global market for traditional gold jewelry [31][32]. - The ancient gold market is projected to grow significantly, with estimates suggesting it could reach 4.2 trillion yuan by 2028, providing ample opportunity for Laopu Gold's expansion [31][32].