以下文章来源于财经天下WEEKLY ，作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号，提供有品质的深度报道，讲述中国企业在时代浪潮中的精彩故事。 老铺黄金的"柜姐"， 成了应聘者眼中的香饽饽。 文 ｜ 陈大壮 编辑 ｜ 朗明 来源｜ 财经天下WEEKLY（ID： cjtxweekly ） 封面来源 ｜ IC photo 一个吊坠卖4万元，一个手镯卖8万元，老铺黄金的奢侈品调性尽人皆知。但很少有人知道，老铺黄金的柜姐，也不是普通人能随便当的。 近日，"老铺黄金招聘要求堪比空姐"的话题引起大众好奇。据传，老铺黄金对门店销售人员的身高、体重、长相要求颇高，就连一些具有空乘经验的年轻女 性，都无法获得面试机会。 "财经天下"与多位猎头和应聘者交流后确认，以上招聘情形的确存在。身高160cm至168cm、体重110斤以内是对女性应聘者的基本要求，除此以外，"有亲 和力""说话温柔""漂亮但不能太出挑"也被列为"通关秘籍"。 尽管招聘条件极为严苛，求职者依然趋之若鹜。因为在老铺黄金工作，不愁业绩，很多没有经验的新手入行就能月入2万元。 王冰冰有幸进入面试的一位空乘朋友，则被面试官以"太疲惫"pass掉。 ...

以下文章来源于财经天下WEEKLY ，作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号，提供有品质的深度报道，讲述中国企业在时代浪潮中的精彩故事。 "漂亮但不能太出挑"。 作者 | 陈大壮 编辑 | 朗明 来源 I 财经天下WEEKLY （ID：cjtxweekly） 营 收 同 比 增 25 1% 、 净 利 同 比 增 286% ， 老 铺 黄 金 的 奢 侈 品 叙 事 依 然 奏 效 。 消 费 者 " 抢 购"黄金饰品的同时，老铺黄金门店销售工作岗位也成了应聘者眼中的香饽饽。新手月入 2万的确吸引人，然而，老铺黄金对应聘者身高、体重、亲和力的要求颇高。为此，有人 甚至专门总结了面试"通关秘籍"。 一个吊坠卖4万元，一个手镯卖8万元，老铺黄金的奢侈品调性尽人皆知。但很少有人知 道，老铺黄金的柜姐，也不是普通人能随便当的。 近日，"老铺黄金招聘要求堪比空姐"的话题引起大众好奇。据传，老铺黄金对门店销售 人员的身高、体重、长相要求颇高，就连一些具有空乘经验的年轻女性，都无法获得面 试机会。 《财经天下》与多位猎头和应聘者交流后确认，以上招聘情形的确存在。身高160cm至 1 6 8cm 、 ...

Core Viewpoint - The article discusses the rising popularity and pricing of Laopu Gold, highlighting its unique market position and consumer behavior amidst a general decline in gold jewelry consumption in China [11][22]. Pricing and Consumer Behavior - Laopu Gold has recently increased prices by approximately 5% to 10%, with specific products seeing significant price hikes, such as a 25.2g item rising from 27,420 yuan to 29,960 yuan [5][6]. - The price increase has led to a surge in consumer demand, with long queues forming at stores as customers rush to purchase before further price hikes [7][8]. - Despite the high prices, Laopu Gold's products are still in high demand, with some customers spending substantial amounts, such as 19 million yuan in a single visit [8][14]. Market Position and Financial Performance - Laopu Gold's business model has positioned it as a luxury brand, with a significant portion of its sales (65%) coming from products priced between 10,000 to 50,000 yuan, aligning it with other luxury brands [15][16]. - The company has demonstrated strong financial growth, with a projected net profit of 1.4 to 1.5 billion yuan for 2024, reflecting a year-on-year increase of 236% to 260% [23][24]. - Laopu Gold's market capitalization has surged, reaching over 900 billion HKD shortly after its IPO, with stock prices increasing significantly since its listing [21][22]. Brand Strategy and Consumer Loyalty - The brand has successfully cultivated a loyal customer base, with membership numbers skyrocketing from 3.65 million in 2021 to 275,000 in 2024 [19][22]. - Laopu Gold emphasizes its unique craftsmanship and cultural heritage, which resonates with high-end consumers and has been amplified through social media marketing [18][19]. - The company employs a direct sales model, avoiding franchising to maintain product scarcity and brand exclusivity [24][25]. Future Prospects - Laopu Gold plans to expand its presence internationally, with a new store opening in Singapore, tapping into the growing global market for traditional gold jewelry [31][32]. - The ancient gold market is projected to grow significantly, with estimates suggesting it could reach 4.2 trillion yuan by 2028, providing ample opportunity for Laopu Gold's expansion [31][32].