Group 1 - The article highlights the increasing debt burden on herders in Inner Mongolia due to rising bank loans despite stable livestock numbers, leading to financial distress as beef prices decline [1][3][10] - A significant majority of herders, over 90%, are reported to be in debt, with loans escalating from initial amounts to hundreds of thousands of yuan as they attempt to expand their herds [2][3][4] - The beef industry in China has seen a dramatic shift, with consumption rising sharply since 2012, leading to increased prices and a surge in capital investment, but this has not translated into sustainable profits for herders [6][8][22] Group 2 - The cost of raising cattle has increased significantly, with feed prices rising from 1500 yuan per ton to 2000 yuan, while the average loss per head of cattle has reached over 1600 yuan [11][12][22] - Herders face challenges in selling their cattle due to competition from larger, more efficient operations and imported beef, which has captured a significant market share [19][22][24] - The market is plagued by issues such as counterfeit products and poor-quality meat being sold as authentic Mongolian beef, further complicating the sales landscape for herders [27][29][30] Group 3 - The article suggests a need for modernization in the livestock industry, advocating for a shift from traditional grazing to more standardized and cooperative farming practices to improve resilience against market fluctuations [30][32] - There are ongoing efforts from both the government and private sectors to address market chaos and support herders, including initiatives to create direct sales channels and enhance product quality [32][33]

抖音，正成为消费趋势风向标 Fast Reading 作者丨高越 坐在蒙古包里，身穿传统民族服饰的主播举起一片大如羽扇、薄如纸片的牛肉干脆片，几乎挡住了 半张脸，"吃起来像薯片一样"，嘎嘣脆。直播间最醒目的背景是一块"呼伦贝尔原产地直播"的牌子， 左下角还在不断跳出观众提问。 平均每一天，有15000桶牛脆脆从哈尼牧场工厂内不断运转的生产线上新鲜出炉，封袋装箱，被送到 全国各地的消费者手中。 今年五一，抖音电商成为年轻人消费趋势的风向标。内蒙古的顶流牛肉干、酱牛肉等成为居家、出 游的必备零食之一，也有很多像牛肉干一样有地方特色的特产出圈，完成了向大众零食的蜕变。 ■ 吃起来像薯片一样嘎嘣脆的牛肉片，让原本是地方特产的牛肉干成了一款复购强、受众广的 大众零食。 ■ 一场突发奇想的草原直播，让探味草原当天的成交额冲到了300万元。 ■ 依托抖音平台，商家发现好生意，消费者发现好商品，共同铸就健康的商业生态。 据抖音电商数据，"零食""出游美食""野餐"在五一期间相关搜索量提升127%，内蒙古奶皮子成交额 同比增长6.8倍，荣昌卤鹅成交额同比增长31倍，海南清补凉成交额同比增长135倍。 花了近半年时间，尝试过几轮 ...