Core Insights - The event "惠享菏泽 约惠暖冬" aims to stimulate market activity and promote local products through awards and collaboration [2] - The e-commerce industry in Heze has rapidly developed, leveraging local特色产业 to enhance consumer engagement and digital economy integration [2][3] Group 1: Event Overview - The event took place on December 12 at the Heze Tianhua E-commerce Industrial Park, focusing on recognizing excellence and fostering partnerships [2] - The initiative is designed to ignite winter consumption in Heze by showcasing local products and enhancing brand visibility [2] Group 2: E-commerce Development - Heze's e-commerce sector has become a significant force in driving traffic and activating consumer spending, supported by local特色产业 [2] - The event featured a competition that attracted over 200 participants across three categories: "网销优品," "电商带头人," and "优秀电商包装设计" [2] Group 3: Awards and Recognition - Fifteen companies, including Shandong Jizhi Life Technology Co., were recognized as "2025 Heze E-commerce Excellent Products," while twelve individuals received accolades as "2025 Heze Excellent E-commerce Leaders" [2] - Ten organizations were awarded for "2025 Heze Excellent E-commerce Packaging Design," highlighting the importance of effective branding [2] Group 4: Local Industry Promotion - The event included presentations from local government and e-commerce platforms, discussing strategies for high-quality development in the peony and medicinal plant industries [3] - A series of promotional activities were launched to enhance consumer engagement, with live streaming sessions across various districts [3] Group 5: Digital Economy Integration - The event serves as a bridge for efficient production and sales connections, emphasizing the integration of digital economy with traditional industries [3] - It aims to inject "digital momentum" into the development of local特色产业, promoting sustainable growth [3]

Core Viewpoint - Shandong Heze, with a 1500-year history of peony cultivation, is a significant production base for peonies in China, attracting numerous tourists during the blooming season [1] Group 1: Tourism and Visitor Engagement - The peak blooming season for peonies occurs in mid-April, with over 110,000 peony plants in the Caozhou Flower Garden, receiving more than 10,000 visitors daily since opening on April 1 [4] - Visitors enjoy the diverse and colorful peonies, capturing beautiful moments through photography and immersing themselves in the floral environment [7] - Various themed activities, including intangible cultural heritage experiences and music performances, enhance the visitor experience, making it enjoyable and interactive [9] Group 2: Economic Impact and Industry Growth - Heze has cultivated 9 color systems, 10 flower types, and 1,308 peony varieties, significantly boosting the local tourism industry [11] - The area has expanded its peony and medicinal herb planting area to 460,000 acres, focusing on extending the "flower economy" for greater economic value [12] - The rise in sales of fresh-cut peonies and medicinal herbs is closely linked to changing consumer habits, with direct sales through e-commerce live streaming increasing demand and prices [17] Group 3: Deep Processing and Product Development - The value of peonies extends beyond their bloom, with a focus on comprehensive development post-harvest, leading to an annual output value of 2 billion yuan [20] - Heze has developed a complete industrial chain with over 120 companies involved in peony production, processing, and export, generating more than 100,000 jobs [22] - The annual sales of deep-processed peony products are growing at a rate of 30% [24] Group 4: Cultural and Creative Industries - Cultural revitalization has injected new vitality into Heze's peony industry, with creative products like peony-themed fridge magnets and incense attracting tourists [25][27] - The traditional craft of peony porcelain, made from white porcelain clay, is gaining popularity among younger generations, with new products being developed for modern consumers [28] - The peony painting industry in Jiyu County has become a pillar industry, with an annual output value of 4.5 billion yuan, exporting to over 40 countries [30] Group 5: Economic Milestones - The total output value of Heze's peony industry surpassed 10 billion yuan in 2022 and is projected to exceed 13 billion yuan by 2024 [32]