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“夜京城”IP矩阵浮出水面 北京夜经济场景再扩容
Bei Jing Shang Bao· 2025-10-21 12:36
Core Viewpoint - The newly released "14th Five-Year Plan for Urban Lighting Development in Beijing" aims to enhance the night economy by transitioning from "point lighting" to a comprehensive "all-region quality improvement" approach, leveraging the "Night Beijing" IP matrix to stimulate consumption and employment [2][6]. Urban Nightscape Structure - The plan proposes a nightscape structure of "one core, two axes, four rings, and multiple points," highlighting the capital's urban features during both day and night [3]. - "One core" refers to the capital's functional core area, "two axes" are the central axis and its extensions, and "four rings" represent the second to fifth ring roads, with "multiple points" indicating areas outside the central city [3]. Operational Management - The management approach shifts from fixed models to refined control, introducing a new "major event guarantee" level to dynamically adjust lighting times and modes based on various factors [4]. - The plan aims to increase the application rate of LED light sources from 60% to 90%, enhancing user experience while reducing energy consumption [4]. Transition from Point Lighting to Systematic Layout - The night economy development in the "14th Five-Year Plan" focused on key commercial areas, while the "15th Five-Year Plan" emphasizes a qualitative leap towards a comprehensive layout [6]. - The new structure aims to create a three-dimensional nightscape network that connects urban areas and breaks the dominance of central districts in the night economy [6]. Scene Creation and IP Matrix Operation - The plan shifts from single business types to an IP matrix operation, integrating various night-time activities and experiences [6]. - The "Night Beijing" IP will connect major water systems and parks, creating a "blue night artery" and a "green night puzzle" to enhance cultural and ecological integration [6]. Economic Value of Night Economy Expansion - The implementation of the IP matrix is expected to stimulate consumer enthusiasm for night-time spending, extending consumption time and space [7]. - Data indicates that during the 2024 light festival, key commercial areas in Chaoyang District saw over 12 million visitors, a 13% increase year-on-year, with sales reaching 2.8 billion yuan, a 5% increase [7][8]. Industry and Cultural Integration - The IP matrix will promote the integration of cultural industries with tourism and commerce, leading to the development of derivative products and services [8]. - The unique IP matrix is anticipated to enhance Beijing's national and global recognition, positioning it as an attractive international tourism destination [8].
熬夜整理四川成都四天三晚旅游路线,预算透明,旅行更安心
Sou Hu Cai Jing· 2025-08-27 13:11
Group 1 - The article highlights the appeal of Chengdu, known as the "Land of Abundance," featuring attractions like giant pandas, delicious food, and rich historical culture [1][4] - A local tour guide, Linlin, is recommended for organizing a cost-effective family trip, with a budget of 800 to 1200 yuan per person, covering accommodation, transportation, entrance fees, and some meals [3][13] - The itinerary includes visits to famous sites such as Kuanzhai Alley, Chengdu Research Base of Giant Panda Breeding, and Dujiangyan, showcasing both cultural and natural attractions [4][5][8] Group 2 - The trip emphasizes the importance of planning and budgeting for family travel, ensuring a balance between enjoyment and cost [3][13] - Local cuisine is highlighted, with recommendations for traditional dishes like Long Chao Shou, Zhong Shui Jiao, and Fu Qi Fei Pian, showcasing the culinary richness of Chengdu [12][13] - The article provides practical travel tips, including necessary documents, weather considerations, transportation options, and cultural respect [11]
离境退税现金退税限额上调至2万元,广州离境退税销售额同比翻倍
Guang Zhou Ri Bao· 2025-04-28 17:40
Group 1 - The core viewpoint of the news is the optimization of the departure tax refund policy in China, aimed at expanding inbound consumption and enhancing the shopping experience for international tourists [1][2][3] - The departure tax refund threshold has been lowered from 500 yuan to 200 yuan, and the cash refund limit has been increased from 10,000 yuan to 20,000 yuan, facilitating more tourists to benefit from the tax refund [1][3] - The introduction of the "immediate refund" service allows tourists to receive tax refunds within 5 minutes, significantly improving the convenience of the shopping experience [2][3] Group 2 - In 2023, Guangzhou has seen a significant increase in departure tax refund sales, with a year-on-year growth of over 100% [1][2] - The number of inbound tourists in Guangzhou has surged, with a 173% increase in inbound travel orders during the May Day holiday compared to the previous year [3] - The new tax refund policy is expected to encourage more small-value purchases, thereby increasing the frequency and variety of purchases made by international tourists [3][4]