Core Viewpoint - Chery has launched its "New Fuel" strategy, introducing the new models Tiggo 9X and Tiggo 9, along with a high-performance version, aiming to redefine the value of fuel vehicles in China [1][3]. Group 1: New Product Launch - The launch event for the Tiggo 9 series took place in Xi'an on September 27, featuring promotional prices: Tiggo 9X starting at 127,900 yuan, Tiggo 9 at 137,900 yuan, and the high-performance version at 155,900 yuan [1]. - The "New Fuel" strategy is accompanied by the introduction of the Tiggo 9 series, marking a significant step in Chery's product lineup [1][3]. Group 2: Technological Advancements - Chery has achieved full-stack self-research and manufacturing of the "three major components," with over 3.1 million units of the new generation Kunpeng power engine installed globally [5]. - The company has integrated advanced intelligent driving features into fuel vehicles, enhancing driving smoothness and fuel efficiency, alongside a smart cockpit experience [5]. Group 3: Safety and Global Positioning - Chery has invested over 100 billion yuan in safety features, including a robust body structure, 360° airbags, and top-tier manufacturing processes to ensure comprehensive user safety [5]. - The company ranks first in growth among the world's top 500 automotive enterprises and exports to over 120 countries, with one in five Chinese cars exported being a Chery vehicle [5].

Core Viewpoint - The article highlights Chery's launch of the "New Chinese Fuel" strategy, aiming to lead the fuel vehicle market with advanced technology and user-centric innovations, amidst a growing demand for fuel vehicles in China, which reached 27.563 million units in 2024, with 12 million users still opting for fuel cars [1][2][14]. Group 1: New Strategy and Market Position - Chery has introduced the "New Chinese Fuel" strategy to guide the future development of fuel vehicles, emphasizing that there are no outdated energy forms, only outdated technologies and experiences [2][4]. - The company positions itself as a leader in fuel technology, having broken through technical barriers and established itself as the global sales champion in the SUV segment [2][4]. Group 2: Product Launch and Features - The launch event introduced the new models, including the瑞虎9X and瑞虎9, with promotional pricing starting at 127,900 yuan and 137,900 yuan respectively, along with various purchase incentives [1][14]. - 瑞虎9X features advanced technology such as the Qualcomm Snapdragon 8255 automotive-grade chip and the猎鹰智能辅助驾驶 system, enhancing user experience and safety [5][6][8]. Group 3: Technical Innovations - Chery is the only domestic brand to achieve full-stack self-research and manufacturing of the "three major components" of fuel vehicles, with over 3.1 million units of the new generation鲲鹏动力 engine installed globally [4][11]. - The瑞虎9 model boasts a powerful鲲鹏2.0T GDI engine, delivering a maximum power of 192 kW and peak torque of 400 N·m, ensuring a balance of performance and control [11][13]. Group 4: Safety and Comfort Features - The瑞虎9X is designed with a high-strength steel structure, achieving a global five-star safety standard, and includes advanced safety features such as 360° airbags [8][11]. - The interior of瑞虎9 is equipped with luxury features like a zero-gravity passenger seat and spa-level massage for the driver, enhancing the overall comfort for family travel [13][14].

Core Insights - The 2025 Qilu Autumn Auto Show serves as an important window to observe the Chinese automotive market, showcasing significant advancements in luxury attributes, intelligence levels, and core technology configurations [1] - Chinese brands, particularly Hongqi and BYD, have emerged as the focal points of the show, indicating a shift in market dynamics where domestic brands are leading in high-end segments [2][6] Brand Highlights - Hongqi's L5 model attracted considerable attention, with long queues of consumers eager to engage with the vehicle, highlighting its status as a symbol of domestic luxury [2][4] - BYD's Yangwang U9 demonstrated impressive performance capabilities, showcasing features typically found in top-tier supercars, marking a significant breakthrough for domestic brands in the supercar segment [6] Exhibition Scale and Brand Presence - The exhibition layout revealed a clear trend of domestic brands occupying larger spaces, with BYD leading with over 3,000 square meters, followed by Chery and Changan, indicating a natural result of technological accumulation and brand development [7] - The significant increase in exhibition space for domestic brands reflects a shift in market power dynamics, with Chinese brands making substantial advancements in the new energy vehicle sector [9] Technological Innovations - The outdoor exhibition area transformed into an interactive "technology carnival," with BYD's smart driving experience area allowing attendees to engage with advanced driving technologies [10] - Various brands showcased intelligent driving systems, with Chery and Geely presenting comprehensive solutions across their model ranges, indicating a widespread adoption of smart driving technologies [12][13] Market Trends - The presence of intelligent features in vehicles is no longer limited to high-end models but has become a standard across various price segments, indicating a transformation in consumer expectations [10][15] - The acceleration of intelligent driving technology adoption among joint venture brands suggests a recognition of the leading position of Chinese smart driving solutions, adapting to local consumer needs [15]