Core Insights - The 2025 Qilu Autumn Auto Show serves as an important window to observe the Chinese automotive market, showcasing significant advancements in luxury attributes, intelligence levels, and core technology configurations [1] - Chinese brands, particularly Hongqi and BYD, have emerged as the focal points of the show, indicating a shift in market dynamics where domestic brands are leading in high-end segments [2][6] Brand Highlights - Hongqi's L5 model attracted considerable attention, with long queues of consumers eager to engage with the vehicle, highlighting its status as a symbol of domestic luxury [2][4] - BYD's Yangwang U9 demonstrated impressive performance capabilities, showcasing features typically found in top-tier supercars, marking a significant breakthrough for domestic brands in the supercar segment [6] Exhibition Scale and Brand Presence - The exhibition layout revealed a clear trend of domestic brands occupying larger spaces, with BYD leading with over 3,000 square meters, followed by Chery and Changan, indicating a natural result of technological accumulation and brand development [7] - The significant increase in exhibition space for domestic brands reflects a shift in market power dynamics, with Chinese brands making substantial advancements in the new energy vehicle sector [9] Technological Innovations - The outdoor exhibition area transformed into an interactive "technology carnival," with BYD's smart driving experience area allowing attendees to engage with advanced driving technologies [10] - Various brands showcased intelligent driving systems, with Chery and Geely presenting comprehensive solutions across their model ranges, indicating a widespread adoption of smart driving technologies [12][13] Market Trends - The presence of intelligent features in vehicles is no longer limited to high-end models but has become a standard across various price segments, indicating a transformation in consumer expectations [10][15] - The acceleration of intelligent driving technology adoption among joint venture brands suggests a recognition of the leading position of Chinese smart driving solutions, adapting to local consumer needs [15]