Core Insights - The pet consumption market is evolving from basic needs to personalized, emotional, and refined demands, becoming a significant growth point in the consumer market [1] - The total transaction volume (GMV) for pet categories on Douyin e-commerce has increased by 95% year-on-year since 2025, with emerging brands in the pet category growing by 75% [1] - The user base for pet categories has grown by 66% since 2025, with a notable 72% increase in order volume from users aged 50 and above [1] Group 1 - The future of pet consumption is centered around "refined pet care" and diverse needs, providing new growth opportunities for businesses, particularly in nutrition and smart products [2] - Douyin's unique content ecosystem and social attributes help brands accurately reach consumer demands, driving an upgrade in consumption patterns [2] - The pet brand "Guiwei" has shifted from 70% offline revenue to 70% online revenue through live e-commerce, leveraging Douyin's traffic support and user feedback [2] Group 2 - The online pet market is expected to maintain double-digit growth in 2024, with Tmall, JD, and Douyin contributing a total sales volume of 50.231 billion yuan [3] - Among these platforms, Tmall leads in sales, while Douyin shows the fastest growth rate with a year-on-year increase of 19% [3]

Core Insights - Douyin e-commerce's pet category GMV has increased by 95% year-on-year since 2025, indicating a significant growth trend in the pet consumption market [1] - The fastest-growing product categories include smart pet devices, health products for cats and dogs, and toys, reflecting a shift towards higher-order nurturing and emotional needs [1] - The data suggests that pet consumption is evolving from traditional basic needs to personalized, emotional, and refined demands, becoming an important growth point in the consumer market [1]

Core Insights - Douyin e-commerce released the "2025 Douyin E-commerce Pet Consumption Trend Report," indicating significant growth in the pet category's GMV (Gross Merchandise Volume) by 95% year-on-year since 2025 [1] - Emerging brands in the pet category have seen a year-on-year growth of 75%, highlighting a shift towards new consumer trends [1] - Non-traditional pet products, such as supplies for reptiles, birds, and other small pets, have opened new consumption channels through video marketing [1] - In mainstream cat and dog care scenarios, high-demand products like smart pet devices, health products, and toys are experiencing the fastest growth in order volume [1]