Core Insights - The "Fan Super" event is successfully integrating sports, culture, and tourism, significantly boosting consumption and tourism in the Tongren region since its inception in September [1][11] Group 1: Event Impact on Local Economy - The "Fan Super" event employs an "all-region main venue" model, rotating among 10 districts, creating consumption hotspots and enhancing local engagement [3] - The event has led to a noticeable increase in local business activity, with restaurants and cultural product stalls experiencing high foot traffic and sales [5] - The event has resulted in a more than 50% increase in bookings for local accommodations in areas like Songtao, driven by promotional offers linked to the event [3] Group 2: Tourism and Visitor Engagement - The combination of daytime sightseeing and evening matches has become a standard for visitors, with significant increases in tourist numbers at key attractions like Fanjing Mountain and Zhushang Ancient Town compared to the previous year [7] - Travel agencies from cities like Shanghai are incorporating the "Fan Super" event into their itineraries, showcasing it as a new promotional window for Tongren [7] Group 3: Agricultural Product Promotion - Local agricultural products such as Jiangkou matcha and Dejiang Tianma have gained exposure through the event, creating a beneficial cycle of "event-driven traffic—ecological display—product consumption" [9] - Vendors at the agricultural product exhibition have reported increased sales due to the event's built-in audience, alleviating previous challenges in attracting customers [9] Group 4: Cultural Integration - The event has successfully merged sports with local cultural exhibitions, enhancing the overall visitor experience and promoting local heritage through performances and product showcases [11]

Core Viewpoint - The article highlights the revival and modernization of the Yuping Xiao Di, a traditional Chinese bamboo flute, which is recognized as a national intangible cultural heritage and has a history of over 400 years [1][3]. Group 1: Cultural Heritage and Historical Background - The Yuping Xiao Di originated during the Ming Dynasty and was initially made from a unique type of bamboo, known for its elegant shape and clear sound, making it a tribute item [1]. - The craft faced a transmission crisis over time, but recent efforts have revitalized interest and participation in this ancient art form [1]. Group 2: Modern Initiatives and Cultural Integration - Yuping County has implemented "four major cultural projects" to integrate Xiao Di culture into modern life, including talent cultivation, brand building, and innovative protection measures [3]. - A dedicated cultural industry development team has been established to create an integrated management system, and a cultural center has been set up to ensure effective policy implementation [3]. Group 3: Education and Talent Development - The Yuping Xiao Di culture has been incorporated into primary and secondary school curricula, with over 30,000 students exposed to the local textbook "Yuping Xiao Di" [3]. - Schools have established specialized Xiao Di classes and formed large performance teams, fostering early appreciation of the instrument among children [3]. Group 4: Promotion and Global Outreach - Various brand activities have been created to promote Xiao Di culture, including the original musical "Ping Xiao Yu Di," which gained recognition at a national musical theater exhibition [3]. - The "Dong Listening Concert" utilized Douyin live streaming to attract a large audience, and the Xiao Di is gradually reaching international platforms through new media and instrument exhibitions [3]. Group 5: Preservation and Innovation - Yuping County has focused on both the preservation and innovation of traditional techniques, including digital documentation and the publication of historical books [4]. - The upgraded Yuping Xiao Di Museum serves as a cultural showcase and immersive experience venue, reflecting the unique charm of the city [4].