提到意大利跑车，很多人的第一反应，一定是法拉利和兰博基尼。 而下面这个名字，很可能会被大家选择性遗忘：玛莎拉蒂。 确实，玛莎拉蒂目前的地位可以说是岌岌可危。 早在去年，玛莎拉蒂所在的Stellantis集团就传出有意出售旗下品牌，以实现降本增效。 其中传得最邪乎的留言，当属玛莎拉蒂会和阿尔法·罗密欧一样，被其他品牌收购；有些外媒甚至添油加醋分析，认为出手的大概率是一家中国企业。 刚巧在前段时间，社长这篇《销量暴跌42%！35.8万能买保时捷？不给BBA留活路了？》的文章下面，就有小伙伴留言，想听听玛莎拉蒂的故事。 今天，咱们就趁着这个机会，来仔细分析一下曾经的意大利跑车皇后，究竟是如何落得这步田地的，未来又将何去何从。 一、颠沛流离，命中注定？ 遥想当年，玛莎拉蒂也曾和法拉利、兰博基尼一起，作为意大利汽车工业皇冠上的明珠，在全世界享有盛誉，也拥有大把的忠实用户。 而他们看中的，就是玛莎拉蒂天生的浪漫基因：无论是车身造型还是内饰设计，都好似一台会呼吸的金属工艺品，单单是停在那里，都散发着无与伦比的 时尚气息。 只不过，玛莎拉蒂的经历比起法拉利和兰博基尼，要坎坷得多。用四个字来总结，就是颠沛流离。 在玛莎拉蒂创办 ...

Core Viewpoint - Maserati, once a prestigious Italian sports car brand, is now facing significant challenges and potential sale due to declining sales and brand identity issues [4][51][90]. Group 1: Historical Context - Maserati was founded in 1914 by the Maserati brothers and gained fame through racing successes, particularly with the Tipo 26 model [14][18]. - The brand has undergone multiple ownership changes, including acquisitions by Orsi family, Citroën, and Fiat, each time facing financial difficulties [20][28][36]. - In the 1990s, Maserati was revitalized under Fiat and Ferrari's guidance, leading to the successful launch of models like the 3200 GT and the fifth-generation Quattroporte [41][45]. Group 2: Current Market Position - Maserati entered the Chinese market in 2004, initially achieving decent sales with the Quattroporte, but struggled to maintain momentum [52][56]. - The brand peaked in China in 2017 with sales of 14,498 units, accounting for about 30% of global sales, but has since seen a dramatic decline [67][77]. - In 2024, Maserati's sales in China plummeted to 1,228 units, a 71% drop year-on-year, highlighting its deteriorating brand presence [78][90]. Group 3: Challenges and Future Outlook - Maserati's brand image has been compromised due to marketing missteps and the rise of micro-businesses, leading to a perception of the brand as less exclusive [71][73]. - The company is currently in a loss-making position, with Stellantis considering the sale of Maserati as a strategic option [90][94]. - The future of Maserati may hinge on a significant brand overhaul or potential acquisition by a Chinese company, but the brand's identity and market relevance remain in question [95][96][98].