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中秋国庆“双节记”:餐饮热、乐园趣,消费活力全开
Guo Ji Jin Rong Bao· 2025-10-06 13:14
Core Insights - The consumption market in Shanghai is experiencing a significant surge during the Mid-Autumn Festival and National Day, particularly in the dining and amusement park sectors, showcasing vibrant consumer activity and festive spirit [1][4]. Dining Sector - The dining market in Shanghai is booming, with popular restaurants facing high demand and long wait times for reservations, indicating a strong consumer appetite [5][10]. - The launch of the "2025 'Le Pin Shanghai' dining vouchers" on October 1, which includes a new discount of "200 off 60," has further stimulated dining consumption [5][10]. - The EKA Tianwu Park, a transformed historical site, features a unique immersive dining experience that combines cultural performances with meals, attracting many customers [10][12]. Food Festivals - The "Qiantan International Food Festival" at Qiantan Park has become a hotspot, featuring over 60 dining brands and various international cuisines, drawing large crowds and generating significant sales [12][13]. - Vendors at the festival report high sales, with some achieving thousands of yuan in revenue within just a few hours of opening [13]. Amusement Parks - Major theme parks in Shanghai are launching various activities to attract visitors during the holiday, including the "Autumn Creative Carnival" at Shanghai LEGO Resort and the first International Snow Sculpture Exhibition at Shanghai Yao Xue Ice World [15][17]. - Visitor numbers, hotel occupancy rates, and engagement levels at LEGO Resort have seen notable increases, with the park extending opening hours to accommodate the influx of guests [17][19]. - The "Milk Dragon Magic Time Theme Area" has quickly become a popular destination for families, featuring themed performances and special dining options during the holiday period [19].