Core Insights - The recent popularity of the Jiangsu Urban Football League ("Su Chao") reflects a high demand for diverse and community-oriented sports events, indicating significant potential for the development of related industries such as sports events and cultural tourism [12][6] - The surge in interest has led to a boom in related merchandise sales, primarily driven by third-party vendors, raising concerns about trademark infringement and unfair competition [3][4] Group 1: Market Demand and Sales Performance - The ticket sales for the match between Nantong and Suqian saw a staggering 640,000 participants, far exceeding the available tickets, highlighting the overwhelming popularity of "Su Chao" [3] - Merchandise such as the "Jiao Nan Ge" canvas bag sold over 1,000 units within five days of its launch, while a "Su Chao" fan jersey priced at 109 yuan sold over 6,000 units, ranking second on Tmall's best-selling football jersey list [3][4] - Data from Douyin shows that sales of football jerseys increased by nearly 40% week-on-week, with related merchandise seeing a staggering 44-fold increase in sales during a trending period [3][4] Group 2: Intellectual Property Concerns - Most merchandise related to "Su Chao" is sold by third-party vendors, with few products officially authorized, leading to potential trademark infringement issues [4][5] - Experts indicate that the lack of a robust intellectual property defense strategy could hinder the economic value extraction from "Su Chao" [6][7] - The Jiangsu Provincial Intellectual Property Office has noted the need for improved defensive strategies regarding trademark registration and copyright protection for "Su Chao" [7][8] Group 3: Recommendations for Economic Value Enhancement - To maximize the economic value of "Su Chao," it is essential to strengthen intellectual property protection, innovate business models, integrate the industry chain, and deeply explore the IP [8][9] - Successful sports events often have a well-developed ecosystem of authorized merchandise, which can significantly enhance their commercial value [8][9] - Recommendations include establishing a comprehensive intellectual property protection system, creating a material library for IP, and implementing tiered licensing models to better manage brand value [9]

图片说明： 今年5月-11月，江苏13个地级市组建球队，开启一轮轮城市之间的绿茵场较量。"苏超"联动体 育、文 旅、餐饮等领域，持续火爆"出圈"。图为球迷现场为比赛加油。 （视觉中国） 图片说明： 宿迁队与苏州队球员在"苏超"赛场上激烈拼抢。（视觉中国） 图片说明： 6月2日，江苏省常州春秋淹城景区欢迎扬州游客的大屏幕。（视觉中国） 图片说明： 6月1日，南京队球员在"苏超"赛场上。（视觉中国） 图片说明： 南通球迷组织在"苏超"现场为主队呐喊。 图片说明： 6月11日，江苏南京新街口的大屏上播放"苏超"宣传画面。（视觉中国） 本报记者 李 萌 丁雅栀 杨沙沙 肖震冬 任筱楠 王 冬 编者的话："谁也没有想到，'苏超'能火到这个程度。"在接受《环球时报》记者采访时，几乎所有的受 访者们都在这样感慨。"苏超"的官方名称是江苏省城市足球联赛。按照赛程安排，今年5月-11月，516 名球员分别代表江苏13座地级市组建球队，开启一轮轮城市之间的绿茵场较量。短短三轮比赛过 后，"苏超"凭借"真刀真枪"的比赛场面、"散装江苏"的热梗话题、全民参与的深度代入以及联动体育、 文旅、餐饮等领域的广泛经济效应，持续火爆"出圈"， ...

这个夏天，"苏超"（2025年江苏省城市足球联赛）正在成为现象级"顶流"。 "比赛第一，友谊第十四""输了水蜜桃撒盐"等口号，早已顺着互联网冲出江苏，火遍全网。官方数据显示，联赛前两轮场均上座人数已达近9000人，超过 同期中甲联赛（即中国足球甲级联赛，国内足球最顶级的联赛之一）水平，在端午节期间举行的第三轮赛事热度场均观众更是突破万人，徐州、盐城等多 地球场观众超过2万人。 "苏超"是江苏省第一届城市足球联赛，由江苏省体育局与各设区市政府联合主办，全省13个设区市分别组建以城市命名的代表队参赛，今年5月10日正式 开赛，赛程为期7个月，共85场比赛。据官方信息透露，本次联赛共有516名球员参赛，年龄从16岁到40岁不等，其中65%以上的球员来自各行各业，包括 教师、学生、快递员、程序员等。 据央广网报道，比赛开始后，主办方曾一度担心无人关注，票价定在10元左右。但随着比赛热度的不断攀升，目前，一张原价10元的门票甚至被炒到了近 600元一张。全民关注的热度也让体育社区虎扑，为"苏超"推出积分栏，并与英超、中超、西甲、德甲等专业超级联赛并列。 | | | > | | 全部份有限量 | | | | | | -- ...