赛事激活消费 体育及周边产品销售火热 （来源：中国妇女网） 转自：中国妇女网 距离2026年美加墨世界杯揭幕战还有不到5个月的时间，赛事经济热潮已提前涌动。作为全球小商品集散地的浙江义乌，正借世界杯东风加速驶入体育消 费"快车道"，不少体育及其周边产品销售火热。 在义乌国际商贸城三区的体育用品专区，有一家主营足球球迷服的商户。四年前卡塔尔世界杯，当时店老板通过观察各个参赛队球迷服的订单走势，特别 是赛前追单情况，成功预测了阿根廷队会夺冠。体育经济和义乌市场之间，就这样有了一次特别巧妙的联动。 在体育用品市场，不少老板告诉记者，别看离世界杯开幕还有将近5个月，其实从去年五六月份开始，订单就陆续来了，原本的"销售淡季"变得热闹起 来。 一家卖球迷服的店铺，到目前为止，出货量最大的是东道主之一的墨西哥队，订单差不多有30万件。除了东道主，卖得好的还有传统强队：巴西队、阿根 廷队、西班牙队等，比如阿根廷队的球迷服，出货量在20万件左右。 从"制造红利"到打造"智造优势" "义乌制造"走向世界 销量持续走高的背后，商户们可没少动脑筋。比如巴西队的球迷服，老板为了设计它，专门去了解巴西的文化、地理甚至历史，自己也踢起了足 ...

距离2026年美加墨世界杯揭幕战还有不到5个月的时间，赛事经济热潮已提前涌动。作为全球小商品集散地的浙江义乌，正借世界杯东风加速驶入体育消 费"快车道"，不少体育及其周边产品销售火热。 赛事激活消费 体育及周边产品销售火热 在义乌国际商贸城三区的体育用品专区，有一家主营足球球迷服的商户。四年前卡塔尔世界杯，当时店老板通过观察各个参赛队球迷服的 订单走势，特别是赛前追单情况，成功预测了阿根廷队会夺冠。体育经济和义乌市场之间，就这样有了一次特别巧妙的联动。 在体育用品市场，不少老板告诉记者，别看离世界杯开幕还有将近5个月，其实从去年五六月份开始，订单就陆续来了，原本的"销售淡 季"变得热闹起来。 一家卖球迷服的店铺，到目前为止，出货量最大的是东道主之一的墨西哥队，订单差不多有30万件。除了东道主，卖得好的还有传统强 队：巴西队、阿根廷队、西班牙队等，比如阿根廷队的球迷服，出货量在20万件左右。 从 "制造红利"到打造"智造优势" "义乌制造"走向世界 销量持续走高的背后，商户们可没少动脑筋。比如巴西队的球迷服，老板为了设计它，专门去了解巴西的文化、地理甚至历史，自己也踢 起了足球，成了真正的球迷。 这款衣服用了黄 ...

转自：央视新闻客户端 距离2026年美加墨世界杯揭幕战还有不到5个月的时间，赛事经济热潮已提前涌动。作为全球小商品集散地的浙江义乌，正借世界杯东风加速驶入体育消 费"快车道"，不少体育及其周边产品销售火热。 在义乌国际商贸城三区的体育用品专区，有一家主营足球球迷服的商户，四年前的卡塔尔世界杯，当时，这家店的老板通过观察各个参赛队球迷服的订单走 势，特别是赛前的追单情况，成功预测了阿根廷队会夺冠。体育经济和义乌市场之间，就这样有了一次特别巧妙的联动。在体育用品市场，不少老板告诉记 者，别看离世界杯开幕还有将近五个月，其实从去年五六月份开始，订单就陆陆续续来了。原本的"销售淡季"变得热闹起来。 就像这家卖球迷服的店铺，到目前为止，出货量最大的是东道主之一的墨西哥队，订单差不多有30万件。除了东道主，卖得好的还有那些传统强队：巴西 队、阿根廷队、西班牙队等，像阿根廷队的球迷服，出货量在20万件左右。从"制造红利"到打造"智造优势" 销量持续走高的背后，商户们可没少动脑筋。比如巴西队的球迷服，老板为了设计它，专门去了解巴西的文化、地理甚至历史，自己也踢起了足球，成了真 正的球迷。这款衣服用了黄色的主调，因为巴西队获得 ...

跟往年不太一样，今年设计的款式更加丰富，穿着群体也更加多元了。每款球迷服都新增了儿童版，还有宠物穿的小尺寸版本。这些新款一推出，特别受海 外客户欢迎，不少客户一看样品，当时就表达了下单意向。 本文转自【央视新闻客户端】； 距离2026年美加墨世界杯揭幕战还有不到5个月的时间，赛事经济热潮已提前涌动。作为全球小商品集散地的浙江义乌，正借世界杯东风加速驶入体育消 费"快车道"，不少体育及其周边产品销售火热。 在义乌国际商贸城三区的体育用品专区，有一家主营足球球迷服的商户，四年前的卡塔尔世界杯，当时，这家店的老板通过观察各个参赛队球迷服的订单走 势，特别是赛前的追单情况，成功预测了阿根廷队会夺冠。体育经济和义乌市场之间，就这样有了一次特别巧妙的联动。 在体育用品市场，不少老板告诉记者，别看离世界杯开幕还有将近五个月，其实从去年五六月份开始，订单就陆陆续续来了。原本的"销售淡季"变得热闹起 来。 就像这家卖球迷服的店铺，到目前为止，出货量最大的是东道主之一的墨西哥队，订单差不多有30万件。除了东道主，卖得好的还有那些传统强队：巴西 队、阿根廷队、西班牙队等，像阿根廷队的球迷服，出货量在20万件左右。 从"制造红利"到 ...

记者现在在义乌国际商贸城三区的体育用品专区，这家商户主营的是足球球迷服，大家还记得四年前的卡塔尔世界杯吗？当时这家店的老 板通过观察各个参赛队球迷服的订单走势，特别是赛前那一波波的追单情况，成功预测了阿根廷队会夺冠！您看，体育经济和义乌市场之间就 这样有了一次特别巧妙的联动。 央视网消息：距离2026年美加墨世界杯揭幕战还有不到5个月的时间，"赛事经济"热潮已提前涌动。作为全球小商品集散地的浙江义乌， 正借世界杯东风加速驶入体育消费"快车道"，不少体育及其周边产品销售火热。一起来看前方记者带来的观察。 赛事经济的"东风"已吹到义乌 这两天，记者在体育用品市场里转了转，不少老板表示，别看离世界杯开幕还有将近五个月，其实从去年五六月份开始，订单就已经开始 陆陆续续来了，原本的"销售淡季"因为世界杯的商机变得热闹起来。 就像这家店铺，咱们来看看今年卖得最火的球迷服。到目前为止，出货量最大的是东道主之一的墨西哥队，订单差不多有30万件。除了东 道主，卖得最好的依然是那些传统强队——巴西、阿根廷、西班牙……像阿根廷队，出货量也在20万件左右。 从"制造红利"到打造"智造优势" 畅销的背后，商户们可没少动脑筋。比如记者手 ...

Core Insights - The upcoming 2026 FIFA World Cup is driving significant economic activity in Yiwu, with a notable increase in exports of sports goods and equipment [1][4] - Yiwu merchants are proactively innovating products and capturing market demand to gain a competitive edge ahead of the World Cup [2][4] Group 1: Export Growth - Yiwu's total export of sports goods and equipment reached 6.78 billion yuan in the first seven months of this year, marking a year-on-year increase of 16.8% [1] - Exports to the World Cup host countries (USA, Canada, Mexico) amounted to 1.88 billion yuan, reflecting a 10% year-on-year growth [1] Group 2: Product Innovation - Merchants in Yiwu are focusing on product design innovation and intellectual property protection to meet diverse market demands [2] - A merchant has designed a "World Cup" themed fan apparel catalog, including unique styles for the host countries and new options for children and women [2] - Another merchant has successfully applied for over 40 design patents overseas for fan apparel since the beginning of the year [2] Group 3: Production Capacity Expansion - Yiwu factories are expanding production lines and optimizing processes to prepare for the anticipated order peak [4] - One sports goods company reports a monthly production capacity exceeding 100,000 footballs, driven by increased demand [4] - Factories are also ensuring sufficient supply of raw materials by communicating with suppliers in advance [4]

Group 1 - The core viewpoint of the article highlights the significant economic boost in Yiwu due to the upcoming 2026 World Cup, with a notable increase in sports goods exports [2][3] - Yiwu's sports goods and equipment exports reached 6.78 billion yuan in the first seven months of this year, marking a 16.8% year-on-year growth, with exports to the World Cup host countries totaling 1.88 billion yuan, up 10% [2] - Merchants in Yiwu are proactively innovating product designs and securing intellectual property rights to capture market opportunities ahead of the World Cup [3][4] Group 2 - Yiwu businesses are expanding production lines and optimizing processes to prepare for a surge in orders, with one company reporting a monthly production of over 100,000 footballs [5] - Anticipating a peak in orders as the World Cup approaches, merchants expect a significant increase in customer orders from late September to early October [5] - The cross-border e-commerce logistics are improving, leading to reduced production and delivery times for orders [5]

Core Insights - The article highlights how Yiwu, known as the "world supermarket," is proactively preparing for the upcoming 2026 World Cup by optimizing product strategies to meet international market demands [1][12][15]. Group 1: Market Preparation - Merchants in Yiwu are experiencing a gradual increase in orders as they adapt their product offerings to align with the specific needs of different countries and regions [1][15]. - A merchant named Wen Congjian has created a "World Cup" themed catalog that includes diverse fan apparel designs, catering to the host countries of the USA, Canada, and Mexico, which has attracted immediate interest from overseas clients [1][3]. - Yiwu merchants are conducting research on cultural customs and fan preferences to customize products, such as offering minimalist styles for the European market and vibrant designs for South America [11]. Group 2: Intellectual Property and Product Design - Wen Congjian has prioritized intellectual property protection by applying for over 40 design and appearance patents for fan apparel in overseas markets since the beginning of the year [5]. - Merchants are also collaborating with cross-border e-commerce platforms to analyze consumer demand through big data, allowing for timely adjustments in production and inventory strategies [11]. Group 3: Export Growth and Economic Impact - According to Yiwu Customs, the total export value of sports goods and equipment reached 6.78 billion yuan in the first seven months of the year, marking a 16.8% year-on-year increase [19]. - Exports to the World Cup host countries (USA, Canada, Mexico) amounted to 1.88 billion yuan, reflecting a 10% increase [19]. - Historical data indicates that Yiwu's market share for World Cup-related products was approximately 70% during the last World Cup in Qatar, showcasing the significant economic opportunities presented by the event [14][15]. Group 4: Production Capacity and Logistics - To meet the rising demand for World Cup-related products, many Yiwu manufacturers are expanding production capacity and optimizing processes to ensure timely delivery of orders [20][21]. - A knitting factory has increased its production efficiency by adding 20 new machines last year, while another factory can produce around 30,000 hats and 10,000 scarves daily [23][27]. - The rapid development of logistics, particularly in cross-border e-commerce, has facilitated quicker and more cost-effective shipping, enhancing customer satisfaction [31].

Core Insights - Yiwu is experiencing a surge in sports goods exports ahead of the 2026 World Cup, with a total export value of 6.78 billion yuan in the first seven months of the year, marking a 16.8% year-on-year increase [1] - Exports to the World Cup host countries (USA, Canada, Mexico) reached 1.88 billion yuan, reflecting a 10% year-on-year growth [1] Group 1: Market Demand and Product Innovation - Merchants in Yiwu are proactively innovating products to capture market opportunities, with a focus on World Cup-themed merchandise, including fan apparel for traditional strong teams and host countries [4] - A merchant from Jordan noted the increased demand for football-related products due to their country's first participation in the World Cup, leading to early orders from as early as May and June [2][4] - Merchants are designing new products, such as a three-section horn that can hang national flags, which has gained popularity and is being exported to Brazil [5] Group 2: Production Capacity and Order Management - Yiwu factories are ramping up production capacity and optimizing processes to meet the anticipated order peak, with one company reporting a monthly production of over 100,000 footballs [7] - A factory producing football support scarves has added 20 new knitting machines to meet World Cup demand and has ensured a steady supply of raw materials by communicating with suppliers [9] - Based on past World Cup experiences, merchants expect a surge in orders as the event approaches, with a significant increase anticipated from late September to early October [9]

Core Insights - The upcoming 2026 FIFA World Cup is driving significant economic activity in Yiwu, with a notable increase in exports of sports goods to the host countries: the USA, Canada, and Mexico [1][4]. Group 1: Export Growth - In the first seven months of 2025, Yiwu's total exports of sports goods and equipment reached 6.78 billion yuan, marking a year-on-year increase of 16.8% [4]. - Exports to the USA, Canada, and Mexico amounted to 1.88 billion yuan, reflecting a year-on-year growth of 10% [4]. Group 2: Market Demand and Product Innovation - Local merchants have been proactive in capturing market demand, leading to an increase in orders even during the traditionally slow summer months [4][5]. - Merchants are focusing on product design innovation and intellectual property protection to gain a competitive edge in the market [5]. Group 3: Production Capacity Expansion - Yiwu factories are expanding production lines and optimizing processes to prepare for the anticipated surge in orders [12]. - A sports goods company reported a monthly production capacity exceeding 100,000 soccer balls, driven by the World Cup demand [14]. - Another factory has added 20 new knitting machines in 2024 to meet the production needs for World Cup-related products [15].