Core Viewpoint - Yiwu is actively preparing for the 2026 FIFA World Cup by leveraging its supply chain advantages to provide a wide range of related products, despite the event not yet commencing [1][2]. Group 1: Market Preparation and Product Development - Yiwu merchants are designing various fan apparel, including jerseys that reflect local cultural elements, to cater to the anticipated demand for the World Cup [1]. - Merchants have already begun product development since last year, anticipating a 10% to 20% increase in order volume due to the growing interest in soccer, particularly in Mexico [2][3]. - The city aims to enhance its product development capabilities to capture a larger market share during the World Cup [2]. Group 2: Market Share and International Demand - Yiwu products account for approximately 70% of the global market for World Cup-related merchandise, showcasing the city's significant role in this sector [3]. - The export value of sports goods from Yiwu reached 5.86 billion RMB in the first half of 2025, marking a 16.8% year-on-year increase [3]. - International buyers, including those from Tunisia, are increasingly turning to Yiwu for sports merchandise, indicating strong global trust in the Chinese market [3].