"冷冷的冰雨在脸上胡乱地拍"的影市，已经许久没有迎来这样的狂欢。 截至公映日，《鬼灭之刃：无限城篇第一章 猗窝座再袭》（以下简称"《鬼灭之刃2》"，区别剧场版前 作《无限列车篇》）预售票房（含零点场）已超1.81亿，登顶进口动画电影最高预售纪录，跻身内地市 场动画电影预售票房TOP3，仅次于《哪吒2》和《姜子牙》。 猫眼专业版显示，影片上映首日已票房破亿，其中IMAX、杜比等特效场占比近三分之一。零点场票房 高达1884万元，拿下进口动画第二高午夜场纪录，北上广多处零点场爆满，对特效场、零点场均有强效 拉动力。 此前《鬼灭之刃2》已经在全球展现过自身碾压级的统治力：累计观影人次超7979万，总票房约6.75亿 美元，位列2025年全球票房榜前五，北美史上最卖座外语片，中国港澳台、泰国菲律宾、日韩等多个市 场夺得年度票冠，日本影史TOP2仅次于前作，同时拿下IMDb评分8.5、烂番茄新鲜度98%、豆瓣评分 8.7。 上映第一天，《鬼灭之刃2》已经成为11月的票房冠军，其统治力将持续到11月26日迪士尼大作《疯狂 动物城2》上映。首周末3天票房收3.72亿元，但总票房预测落点略有下调。"救市"压力期待下，它能否 ...

Core Insights - The Chinese film industry faced a significant downturn in October, with box office revenue reaching 2.612 billion yuan, lower than the 2.749 billion yuan recorded in 2014 [1] - As of November 10, the total box office for the year stood at 45 billion yuan, indicating a 5 billion yuan gap to reach the 50 billion yuan target, making the performance in November and December critical [1] - Anticipated films such as "Demon Slayer: Infinity Castle Chapter" and "Zootopia 2" are expected to boost box office performance in the winter [1][3] Box Office Performance - The upcoming films "Demon Slayer" and "Zootopia 2" have generated significant audience interest, with "Demon Slayer" pre-sales exceeding 100 million yuan and "Zootopia 2" attracting nearly 300,600 viewers [4][10] - The projected box office for "Demon Slayer" is estimated between 500 million to 800 million yuan, while "Zootopia 2" is expected to earn between 850 million to 1.5 billion yuan [10] IP Commercialization - Both IPs have initiated extensive commercial collaborations, with over 56 partnerships across various sectors, including food and beverage, toys, and apparel [3][13] - "Demon Slayer" has 15 collaborations, while "Zootopia" has 41, indicating a broad and diverse commercial strategy [13][15] Sales Data - Sales data for collaborations show promising figures, with Luckin Coffee's partnership with "Demon Slayer" generating approximately 3.909 million yuan in sales on Douyin and Meituan [17] - The collaboration between "Zootopia" and the brand SanTonBan has also seen significant sales, totaling around 2.353 million yuan on Taobao and Douyin [19] Market Trends - The trend of early commercialization of IPs reflects a growing maturity in the domestic content industry, where films are becoming key nodes for connecting various consumer sectors [38] - The successful commercialization of these IPs is supported by their established market recognition and dedicated fan bases, which reduce market risks for collaborating brands [38][39]