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北京商业集中放量,八大新项目抢滩“双节”消费市场
Xin Jing Bao· 2025-09-30 15:00
Group 1 - The National Day and Mid-Autumn Festival holiday is a peak season for tourism consumption, with a significant supply surge in Beijing's commercial real estate market just before the holidays [1] - Six major projects, including Ruilai Plaza in Fangshan District and Weigong·Fanghua in Haidian District, are set to enter the market, injecting new vitality into Beijing's consumer market [1][2] - New projects are strategically opening before the holiday to capitalize on the expected high foot traffic, aiming for a strong start [2] Group 2 - The new projects cater to diverse consumer groups, with Datuanli Commercial Street targeting local residents and business people, while World Square in Daxing District focuses on airport-related services [2] - The trend towards "non-standard" and "thematic" commercial spaces is emerging, with projects like Station Park and Weibo IN emphasizing unique community and cultural experiences [3] - Station Park features over 20 first stores, including IKEA's community ordering center, while Weibo IN targets the "Z generation" with a focus on esports and pop culture [3] Group 3 - Established shopping centers are responding to new project openings by hosting major exhibitions and launching new stores to attract holiday shoppers [4] - Chaoyang Joy City is featuring exclusive exhibitions and new concept stores during the holiday, while other centers are offering immersive experiences and new product launches [4] Group 4 - The vibrant consumption market during the holiday is attributed to the accelerated integration of various business and cultural tourism sectors in Beijing [5] - Over 500 unique consumption activities have been launched citywide, enhancing the festive atmosphere and driving consumer engagement [5] - The concentration of new commercial projects and the revitalization of mature shopping districts are expected to boost holiday consumption and enhance Beijing's status as an international consumption center [5]
节前房山商业“上新三连”!网红超市、高端家居、休闲广场一次性配齐
Bei Jing Shang Bao· 2025-09-26 03:56
Group 1 - The core viewpoint of the articles highlights the expansion of commercial services in Beijing's Fangshan District, with new openings enhancing consumer experiences and driving commercial quality upgrades [1][2]. - Wumart Supermarket's "Fat Transformation Store" in Fangshan is the first of its kind in the district, featuring a product structure closely resembling that of the popular brand Pang Donglai, with significant expansions in the bakery and ready-to-eat food sections [1]. - The opening of the new IKEA store in Fangshan fills a gap in the mid-to-high-end home furnishing market, leveraging digital operations to reshape the consumer landscape in southwest Beijing [1]. Group 2 - The newly opened Rui Lai Plaza is the ninth commercial complex in Fangshan, featuring diverse offerings such as an indoor sports experience space and a cultural market, aimed at enhancing regional vitality [1]. - Fangshan District aims to boost consumption by focusing on discount economy, self-indulgence economy, and ticket-root economy, promoting quality upgrades in consumption and integrating commerce with culture, tourism, and sports [2].