浙江美大实业股份有限公司（以下简称"浙江美大"）日前宣布拟投资1.1亿元取得魔视智能科技（上 海）有限公司（以下简称"魔视智能"）4.8657%的股权，正式跨界布局智能驾驶领域。浙江美大为聚焦 于集成灶行业的综合厨电家居企业，魔视智能是一家专注于智能驾驶技术研发与量产应用的科技企业。 业内有观点认为，这场跨界是传统制造企业面对增长瓶颈的破局之举。 在家居领域，跨界融合并不新鲜，而近年来家居企业跨界维度也在不断拓宽，比如，管道建材头部企业 中国联塑"重仓"新能源光伏、海洋养殖网箱等产业，人造板龙头企业大亚圣象布局铝板带和电池箔业 务。业内认为，多元跨界风险和机遇同在，概念与热点的"跟风"或造成市场秩序混乱和企业资源浪费， 企业在尝试涉猎更为广阔的新领域时要与自身发展策略和优势相融合，从而获得回报。 新京报记者梳理相关行业报道了解到，板材企业兔宝宝自2018年起逐步向全屋定制领域跨界转型，通过 产品升级、渠道整合、品牌战略调整等方式，构建了从板材供应商到全屋定制服务商的完整产业链； 2024年7月，海尔集团旗下卡萨帝厨电与志邦家居达成战略合作，双方在产品创新、供应链整合等方面 为用户带来家装家居家电一体化方案和服 ...

Core Insights - Under the backdrop of increased national subsidy policies, the company demonstrates strong competitive resilience and growth potential through product matrix expansion and brand building [1] - The company reported a record total revenue of 6.372 billion yuan in 2024, marking a year-on-year increase of 2.23%, with a net profit of 485 million yuan, up 8.39% year-on-year [2] Revenue Growth - The core kitchen appliance business, including range hoods and gas stoves, has maintained steady growth, with revenues of 2.735 billion yuan, 1.533 billion yuan, and 1.262 billion yuan for range hoods, gas stoves, and water heaters respectively, reflecting year-on-year growth of 6.62%, 5.28%, and 10.4% [2] - Emerging kitchen appliance categories such as steam ovens and steam-bake integrated machines have shown remarkable performance, contributing to the company's revenue growth, with revenues of 80.65 million yuan and 8.82 million yuan, representing year-on-year growth of 6.03% and 74.6% respectively [2] Brand Development - The company has established a brand matrix consisting of "Vatti," "Baide," and "Vatti Home," catering to different market levels and consumer needs [2] - The main brand Vatti continues to strengthen its positioning in the high-end market, while Baide targets domestic third and fourth-tier cities and overseas markets [3] - The company has received multiple industry honors, including "2024 TOP100 Chinese Brand Innovation Development Model" and "2024 Asia Brand 500," indicating a continuous enhancement of brand value [3] Channel Strategy - The company employs a multi-channel integration strategy, achieving a revenue of 3.148 billion yuan from offline channels, a year-on-year increase of 11.07%, with new retail revenue reaching 1.251 billion yuan, up 29.63% [4] - The company has launched six free services to stimulate consumer replacement demand under the "old for new" policy and has integrated with the Meituan platform to enhance its dealer system [4] - Online channels have also been optimized, with the company achieving a retail market share of 37.17% for ultra-thin range hoods, maintaining its leading position in the online kitchen appliance market [5] R&D and Innovation - The company has increased its R&D investment, with R&D expenses rising by 6.14% to 263 million yuan, holding 4,416 national patents, with 885 new patents added [6] - Innovations include several patented technologies aimed at enhancing cleaning performance and user experience, such as "dual-distance full-domain washing" and "smoke machine surfing wash" [6] - The company has implemented national energy efficiency standards across its product lines, ensuring that most products meet the first-level energy efficiency standards [6] Product Recognition - The company has launched several new products that have received widespread acclaim from consumers and industry recognition, including the Vatti Giant Wash Dishwasher and the Vatti Ultra-thin Range Hood [7] - Notable products have received awards such as the "16th Red Top Award - Nomination Award" and "2024 AWE Aiplan Award for Excellent Products," showcasing the company's technological leadership and innovation capabilities in the kitchen appliance industry [7]