顶流酸辣粉品牌"麻六记"又承包热搜榜了。 不过这回不是因为汪小菲和张兰的直播间轶事，是因为食品安全问题： 最近，许多消费者在社交媒体平台发帖投诉，称自己在开市客超市买到了发霉的麻六记酸辣粉，随后多地开市客门店对麻六记酸辣粉做出全部下架处理。 7月27日，本次发霉粉饼的生产商，麻六记酸辣粉代工厂白家阿宽发布声明称，问题出现在两个批次的产品"生产过程中消杀环节存在不足，可能导致部分 产品受环境细菌污染，出现湿粉饼保质期缩短或霉变"。 7月28日，麻六记发布道歉声明，称"全力推进退货及妥善的补偿方案"。 作为网红品牌常驻话题中心这么多年，麻六记头一次让网友们的心态从"看热闹"变成了"天塌了"。 事发渠道开市客的麻六记以一箱8桶装规格售卖，标价65.9元，折合一桶售价8块多，在速食酸辣粉品类绝对算得上中高端； 厌倦了传统油炸方便面的年轻人，付出更高的单价，想吃点口味更丰富新鲜的方便食品，却被长出霉菌的米粉狠狠"背刺"。就算大家心理预期没把它当什 么健康食品，但谁成想并不便宜的知名品牌也能吃出如此惊人的安全问题—— "我们就喜欢嗦个粉儿的馋嘴懒人，难不成是触犯天条了？" 麻六记塌房，网红速食粉集体地震 这段时间的麻六记 ...

以下文章来源于Vista看天下 ，作者朱壹 Vista看天下 . 一个永远理解你的朋友 "到底还有没有牌子能放心吃啊"。 文 ｜ 朱壹 来源｜ Vista看天下（ID：vistaweek） 封面来源 ｜ unsplash 顶流酸辣粉品牌"麻六记"又承包热搜榜了。 不过这回不是因为汪小菲和张兰的直播间轶事，是因为食品安全问题↓ 最近，许多消费者在社交媒体平台发帖投诉，称自己在开市客超市买到了发霉的麻六记酸辣粉，随后多地开市客门店对麻六记酸辣粉做出全部下架处理。 7月27日，本次发霉粉饼的生产商，麻六记酸辣粉代工厂白家阿宽发布声明称，问题出现在两个批次的产品 "生产过程中消杀环节存在不足，可能导致部分 产品受环境细菌污染，出现湿粉饼保质期缩短或霉变" 。 7月28日，麻六记发布道歉声明，称"全力推进退货及妥善的补偿方案"。 作为网红品牌常驻话题中心这么多年，麻六记头一次让网友们的心态从"看热闹"变成了"天塌了"。 事发渠道开市客的麻六记以一箱8桶装规格售卖，标价65.9元，折合一桶售价8块多，在速食酸辣粉品类绝对算得上中高端； 厌倦了传统油炸方便面的年轻人，付出更高的单价，想吃点口味更丰富新鲜的方便食品，却被长出 ...

Core Viewpoint - The recent food safety incident involving the popular spicy sour noodle brand "Ma Liu Ji" has raised significant concerns about the brand and its supplier, Bai Jia A Kuan, highlighting the challenges in regaining consumer trust in the food industry [1][2][14]. Company Overview - Bai Jia A Kuan, established in December 2016, provides OEM services for well-known brands like Ma Liu Ji and Li Zi Qi, and has launched its own products such as red oil noodles [1][9]. - The company has seen a significant increase in sales, with Ma Liu Ji becoming its largest customer in 2022, purchasing goods worth 50.34 million, which rose to 174 million in 2023, a year-on-year increase of 245.7% [6][11]. Incident Details - Consumers reported moldy spicy sour noodles purchased from Costco, leading to immediate refunds and product recalls by both Costco and Ma Liu Ji [1][2]. - Bai Jia A Kuan acknowledged that the issue stemmed from two specific production batches due to inadequate sanitation during production, resulting in contamination [7][14]. Market Context - The convenience food market in China reached 673.6 billion in 2023, with expectations to exceed one trillion by 2026, indicating a robust growth potential despite the recent incident [14][17]. - Bai Jia A Kuan's market share in the convenience food sector was only 2.1% in 2021, and its revenue of 1.364 billion in 2024 is significantly lower than industry giants like Uni-President and Master Kong [17][18]. Financial Performance - Bai Jia A Kuan's revenue from 2021 to 2024 showed minimal growth, with figures of 12.14 billion, 12.46 billion, 13.03 billion, and 13.64 billion respectively, while net profits declined [11][13]. - The company's gross margin remains relatively low at 26.88% in 2023, indicating challenges in profitability compared to more successful brands [11][18]. Strategic Initiatives - Bai Jia A Kuan is attempting to enhance its brand presence through various marketing strategies, including sponsoring TV shows and engaging in campus activities to attract younger consumers [18][19]. - The company is also expanding its international market presence, with sales in Europe increasing by over 50% in early 2024 [18][19]. Product Development - Bai Jia A Kuan's investment in research and development has been minimal, with R&D expenses constituting less than 0.6% of total revenue from 2018 to 2021, which may hinder its ability to innovate [18][19]. - The launch of new products like the potato mud noodles has shown promising sales, indicating potential for future growth if the company can maintain product quality [19][20].