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汪小菲发疯也带不动麻六记
Xin Lang Cai Jing· 2026-01-11 06:52
还有人想到了麻六记,那个数度靠创始人汪小菲和张兰母子"发疯"卖爆的品牌,过去一年,卖不动了。 #汪小菲# 【#汪小菲发疯也带不动麻六记#】#麻六记的酸辣粉为何卖不动了#岁末年初,汪小菲突然对平台高管接 连开炮,先是宣告要起诉对方,不久后又深夜发长文怒怼。 数万网友围观了汪小菲独自"发疯"的全过程,但比起关心事件的走向,更多人没看懂他想表达啥,"是 喝大了吗?" ...
90%菜品不同、瞄准“漂亮饭” 麻六记再推新品牌寻增长新局
Bei Jing Shang Bao· 2026-01-07 00:22
麻六记新牌"小麻六"登场,这次先从非一线城市试水。近日,麻六记餐饮集团旗下新品牌小麻六全国首 店落子石家庄开业,在延续川菜基因的同时,通过90%的菜品创新与更亲民的客单价构建竞争优势,形 成与主品牌互补的价格带矩阵。此前麻六记试水酸辣粉专门店就已显露集团多业态布局的野心,此次小 麻六的推出更被视为抢占非一线市场、拓宽消费场景的关键。有业内人士指出,小麻六以高性价比覆盖 多元客群的策略,为规模化扩张提供了市场基础,但如何因地制宜调整业态组合、平衡标准化与本土 化,仍将是其突破区域壁垒的核心命题。 小面积、低客单 麻六记再推新品牌。近日,小麻六全国首店在石家庄勒泰广场开业,定位年轻消费群体,主打其喜爱 的"漂亮饭"。从门店外观来看,小麻六在灯光与装修风格上均区别于麻六记,门店面积更小,整体更加 年轻化,门头上写着"小麻六mlj"外加一个带有"记"的小LOGO。 中国城市专家智库委员会常务副秘书长林先平认为,小麻六的出现是麻六记餐饮集团在市场竞争中寻求 增长和扩张的战略举措。当前餐饮市场正经历消费分层和下沉趋势,年轻消费者对性价比和便捷性的需 求上升,小麻六以更低客单价、更小门店和更接地气的定位切入,符合当前市场对 ...
汪小菲露面!新品牌“小麻六”开业,便宜40%,瞄准年轻人
Bei Jing Shang Bao· 2026-01-07 00:17
关于小麻六的未来发展规划,汪小菲告诉北京商报记者,小麻六的定位为时尚的环境、热闹的音乐以及接地气有烟火气的川菜。 北京商报记者丨张天元 麻六记新品牌"小麻六"登场,这次先从非一线城市试水。 近日,麻六记餐饮集团旗下新品牌小麻六全国首店落子石家庄,在延续川菜基因的同时,通过90%的菜品创新与更亲民的客单价构建竞争优势,形成与主 品牌互补的价格带矩阵。此前麻六记试水酸辣粉专门店就已显露集团多业态布局的野心,此次小麻六的推出更被视为抢占非一线市场、拓宽消费场景的关 键。 有业内人士指出,小麻六以高性价比覆盖多元客群的策略,为规模化扩张提供了市场基础,但如何因地制宜调整业态组合、平衡标准化与本土化,仍将是 其突破区域壁垒的核心命题。 小面积、低客单 麻六记再推新品牌。近日,小麻六全国首店在石家庄勒泰广场开业,定位年轻消费群体,主打其喜爱的"漂亮饭"。从门店外观来看,小麻六在灯光与装修 风格上均区别于麻六记,门店面积更小,整体更加年轻化,门头上写着"小麻六mlj"外加一个带有"记"的小LOGO。 产品上,川菜依旧是小麻六的招牌,招牌菜为"老码头五更肠旺",八大必点菜包括藤椒乳鸽、酸汤马蹄肉丸汤、椒麻手撕仔鸡等菜品,还售 ...
麻六记再推新品牌寻增长线
Xin Lang Cai Jing· 2026-01-06 17:29
转自:北京日报客户端 麻六记新牌"小麻六"登场,这次先从非一线城市试水。近日,麻六记餐饮集团旗下新品牌小麻六全国首 店落子石家庄开业,在延续川菜基因的同时,通过90%的菜品创新与更亲民的客单价构建竞争优势,形 成与主品牌互补的价格带矩阵。此前麻六记试水酸辣粉专门店就已显露集团多业态布局的野心,此次小 麻六的推出更被视为抢占非一线市场、拓宽消费场景的关键。有业内人士指出,小麻六以高性价比覆盖 多元客群的策略,为规模化扩张提供了市场基础,但如何因地制宜调整业态组合、平衡标准化与本土 化,仍将是其突破区域壁垒的核心命题。 小面积、低客单 麻六记再推新品牌。近日,小麻六全国首店在石家庄勒泰广场开业,定位年轻消费群体,主打其喜爱 的"漂亮饭"。从门店外观来看,小麻六在灯光与装修风格上均区别于麻六记,门店面积更小,整体更加 年轻化,门头上写着"小麻六mlj"外加一个带有"记"的小LOGO。 产品上,川菜依旧是小麻六的招牌,招牌菜为"老码头五更肠旺",八大必点菜包括藤椒乳鸽、酸汤马蹄 肉丸汤、椒麻手撕仔鸡等菜品,还售卖烧烤和酒水等。价格上,小麻六的客单价相较麻六记更低,人均 在60—70元之间。 在小麻六开业之前,品牌便通 ...
瞄准“漂亮饭” 麻六记变“小”寻增
Xin Lang Cai Jing· 2026-01-06 16:24
(来源:北京商报) 麻六记通过下沉市场试水"小号"。近日,麻六记餐饮集团旗下新品牌小麻六在石家庄开出全国首店,在 延续川菜基因的同时,其通过九成的菜品创新与更亲民的客单价构建竞争优势,形成与主品牌互补的价 格带矩阵。此前,麻六记试水酸辣粉专门店便显露出多业态布局的野心,此次小麻六的推出更被视为抢 占非一线市场、拓宽消费场景的关键。有业内人士表示,小麻六以高性价比覆盖多元客群的策略,为规 模化扩张提供了市场基础,但如何因地制宜调整业态组合、平衡标准化与本土化,仍将是其突破区域壁 垒的核心命题。 小面积、低客单 麻六记再推新品牌。小麻六全国首店近日在石家庄勒泰广场开业,主打年轻消费群体喜爱的"漂亮饭"。 从门店外观看,小麻六在灯光与装修风格上均区别于麻六记,门店面积更小,整体更加年轻化,店头标 有"小麻六mlj"外加一个带有"记"的小LOGO。 的出现,麻六记一直在寻找新流量。 2024年初,位于成都的一家"麻六记酸辣粉"吸引众多消费者打卡,主打各种粉面小吃,人均15元左右, 截然不同的定位与麻六记品牌形成互补。此后,麻六记酸辣粉在北京、河北、河南、宁夏、江苏等市场 相继开店。不仅如此,麻六记酸辣粉近期还与星级主 ...
90%菜品不同、瞄准“漂亮饭” 麻六记再推新品牌寻增长线
Bei Jing Shang Bao· 2026-01-06 13:31
麻六记新牌"小麻六"登场,这次先从非一线城市试水。近日,麻六记餐饮集团旗下新品牌小麻六全国首店落子石家庄开业,在延续川菜基因的同时,通过 90%的菜品创新与更亲民的客单价构建竞争优势,形成与主品牌互补的价格带矩阵。此前麻六记试水酸辣粉专门店就已显露集团多业态布局的野心,此次小 麻六的推出更被视为抢占非一线市场、拓宽消费场景的关键。有业内人士指出,小麻六以高性价比覆盖多元客群的策略,为规模化扩张提供了市场基础,但 如何因地制宜调整业态组合、平衡标准化与本土化,仍将是其突破区域壁垒的核心命题。 "单品的定价稍微低一点,可开店的区域选择就更多了,能下沉到一些三、四线城市了,打开了麻六记的新定位。"麻六记在社交平台上转发了一则关于汪小 菲的采访,在视频中,他介绍了小麻六的定位与接下来的拓展方向,由此可见,如今小麻六的出现不仅进一步补充了麻六记整个集团的价格带,更体现出了 小面积、低客单 麻六记再推新品牌。近日,小麻六全国首店在石家庄勒泰广场开业,定位年轻消费群体,主打其喜爱的"漂亮饭"。从门店外观来看,小麻六在灯光与装修风 格上均区别于麻六记,门店面积更小,整体更加年轻化,门头上写着"小麻六mlj"外加一个带有"记" ...
海外首店永久关停?麻六记酸辣粉客服否认,当地称已整改完毕
Nan Fang Du Shi Bao· 2025-12-05 07:40
采写:南都湾财社记者 冯家钜 南都此前报道,该餐厅于今年10月28日开业,为麻六记酸辣粉的首家海外线下门店。今年11月初,多位 消费者发帖投诉称在该店就餐后出现腹泻呕吐等不适症状,属地洛杉矶公共卫生局以食品温度不安全为 由勒令该餐厅停业。该局提供的回复显示,该餐厅存在多项违反卫生与安全法规的行为,而食品温度不 安全是指一个冷藏间无法维持41华氏度(约5℃)的最低温度。 12月4日,洛杉矶公共卫生局最新回应南都湾财社记者称,该餐厅于11月5日被勒令停业,11月14日,相 关部门进行了复检,确认该餐厅已将此前被检查出的所有违规事项整改完毕,餐厅获准重新营业,"如 有任何关于重新营业时间的问题,请直接联系餐厅经营者"。 就此事,南都湾财社记者12月3日发送采访邮件至麻六记官方,截至发稿前未得到回应。 汪小菲于2020年在北京创立麻六记集团,其线下运营的餐厅品牌分为麻六记餐厅和麻六记酸辣粉。窄门 餐饮显示,截至今年11月13日,麻六记餐厅全国共有55家,麻六记酸辣粉全国共有118家。 汪小菲旗下的麻六记酸辣粉海外首店开业不到十天,因食品温度不安全被勒令停业整顿,近期,该餐厅 被传永久停业。 据多位网友近日发布的帖子, ...
汪小菲的美国餐厅,被勒令停业
Nan Fang Du Shi Bao· 2025-11-13 15:18
Core Viewpoint - The opening of the first overseas store of Ma Liu Ji Spicy Noodles in Los Angeles has been marred by multiple consumer complaints regarding food safety issues, leading to a forced suspension of operations [1][2]. Group 1: Food Safety Issues - The Los Angeles Public Health Department is investigating the restaurant for food safety violations, including a failure to maintain the required refrigeration temperature of 41°F (approximately 5°C) [2]. - The restaurant was ordered to close due to imminent health risks associated with unsafe food temperatures, and a closure notice was posted for public awareness [2]. - Consumers reported symptoms such as nausea, dizziness, and vomiting after dining at the restaurant, prompting some to file complaints with the health department [2]. Group 2: Company Response - The restaurant's official account expressed regret over the complaints and stated that they have completed repairs on the refrigeration equipment and are cooperating with the health department for a re-inspection [3]. - The restaurant offered goodwill refunds to all customers who dined between November 1 and November 3, although some consumers found the term "goodwill refund" inappropriate [4]. - Feedback from consumers indicates that while some have received refunds, others have not communicated with the restaurant and have not received any compensation [5]. Group 3: Company Background - Ma Liu Ji was founded by Wang Xiaofei in Beijing in 2020 and operates multiple business lines, with its core product being Ma Liu Ji Spicy Noodles [6]. - As of October 18, 2023, there are 41 Ma Liu Ji restaurants and 119 Ma Liu Ji Spicy Noodles outlets across China [6]. - The Los Angeles store marks the first physical overseas expansion for the Ma Liu Ji brand, which had previously sold products online internationally [6]. Group 4: Previous Incidents - In July, there were complaints from consumers about moldy Ma Liu Ji Spicy Noodles sold at Costco, leading to the removal of all related products from the store [8]. - The contract manufacturer, Sichuan Baijia Akwan Food Industry Co., Ltd., issued an apology for quality issues in two batches of products, citing insufficient disinfection during production [8]. - Ma Liu Ji acknowledged the problems and initiated a recall process while actively communicating with affected consumers to ensure their rights are protected [8].
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虎嗅APP· 2025-11-13 00:09
Group 1 - Chery Automobile issued an apology following an incident during a test at Tianmen Mountain, where a vehicle crashed into a guardrail due to a safety failure, highlighting insufficient risk assessment and detail management in the testing process [2][3] - The incident has sparked widespread discussion online, with Chery committing to repair the damage and take responsibility for the aftermath [3] Group 2 - The extradition of She Zhijiang, a leader of a cross-border gambling and fraud group, back to China was completed, with the group operating 239 illegal gambling websites and involving over 2.7 trillion yuan [6] - Luckin Coffee's CEO announced preparations for a relisting on the US stock market, indicating a strategic move to regain market presence [7] Group 3 - Microsoft plans to leverage its access to OpenAI's custom chip technology to enhance its internal chip development efforts, with a long-term agreement allowing access to OpenAI's models until 2032 [11] - Xiaomi has recruited former DeepSeek researcher Luo Fuli to lead its AI model team, aiming to develop advanced AI technologies [12] Group 4 - A significant Bitcoin money laundering case in the UK resulted in a sentence of 11 years and 8 months for a Chinese woman involved in laundering approximately 61,000 Bitcoins, valued at nearly 50 billion pounds [15] - ByteDance terminated a researcher from its large model team due to multiple leaks, emphasizing the importance of confidentiality in tech development [16] Group 5 - The "Baibaojun" high-return investment scheme by ZhongAn Insurance faced backlash after failing to deliver promised returns, with the company stating it had divested from the scheme and is now a victim of the situation [29] - New regulations for coronary heart disease insurance reimbursement in China are set to significantly reduce patient financial burdens, expected to save over 12 billion yuan annually [31]
麻六记一门店引发多人腹泻,开业半个月被整改
新浪财经· 2025-11-12 10:11
Core Viewpoint - The recent complaints from multiple consumers regarding food safety issues at the Ma Liu Ji restaurant in Los Angeles have raised significant concerns about the establishment's hygiene and compliance with health regulations [3][5][8]. Summary by Sections Consumer Complaints - Numerous consumers reported experiencing symptoms such as vomiting and diarrhea after dining at the Ma Liu Ji location in Los Angeles, with some describing severe abdominal pain and fatigue [3][5]. - Social media posts highlighted issues with food quality, including complaints about overly salty dishes and unappetizing flavors, leading to adverse health effects the following day [5][7]. Health and Safety Violations - The restaurant, which opened on October 28, has been closed by local health authorities due to violations of health and safety regulations [8][10]. - The Los Angeles Public Health Department is actively investigating the situation, although specific details have not been disclosed [10]. Company Response - The official response from Ma Liu Ji has been limited, with customer service indicating that food safety issues are taken seriously and will be reported to the product department [11]. - A related account from the "Ma Liu Ji Spicy Noodles Diamond Plaza" location expressed regret over the complaints and announced a refund offer for affected customers [10][11]. Previous Issues - The brand has a history of food safety concerns, including a recall earlier this year due to moldy products, which has contributed to ongoing consumer dissatisfaction [13][14]. - Complaints on platforms like Black Cat Complaints have accumulated, with issues ranging from moldy products to foreign objects found in food [13][14]. Business Expansion Plans - Despite the current challenges, the brand aims to expand significantly, with plans to cover 80% of second and third-tier cities within three years, as stated by the founder [14].