麻六记酸辣粉
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汪小菲再「发疯」,麻六记也卖不动了
36氪· 2026-01-12 13:35
以下文章来源于每日人物 ,作者每人作者 每日人物 . 轻商业,懂生活。 那个数度靠创始人母子"发疯" 卖爆的品牌,过去一年,卖不动了。 文 | 郑思芳 编辑 | 百九 来源| 每日人物(ID:meirirenwu) 封面来源 | IC photo 岁末年初 ,汪小菲 突然 对 平台高管接连开炮 , 先是宣告要起诉对方,不久后又深夜发长文怒怼。 数万网友围观了汪小菲独自 "发疯"的全过程,但比起关心事件的走向,更多人没看懂他想表达啥,"是喝大了吗?" 还有人想到了麻六记,那个数度靠创始人汪小菲和张兰母子 "发疯"卖爆的品牌,过去一年,卖不动了。 汪小菲"发疯",无人回应 1 月 5 日凌晨 4 时 53 分,汪小菲带着一堆质问,出现在抖音集团副总裁李亮最新一条微博的评论区。 那条微博和汪小菲以及他创立的餐饮品牌麻六记,毫无关联。他突然对李亮本人发起炮轰,指控对方 "发微博审判"他。但很快,这段读来并不通顺、错 别字频出的文字就消失了。 这只是一个开始。 半 小时后, 汪小菲又 发 了一条长微 博, 一通不知所云的忆旧后,他才进入主题: "你发声的文章咱们一起讨论一下。"很多网友看 到这里才反应过来,汪小菲瞄准的 ...
汪小菲发疯也带不动麻六记
Xin Lang Cai Jing· 2026-01-11 06:52
还有人想到了麻六记,那个数度靠创始人汪小菲和张兰母子"发疯"卖爆的品牌,过去一年,卖不动了。 #汪小菲# 【#汪小菲发疯也带不动麻六记#】#麻六记的酸辣粉为何卖不动了#岁末年初,汪小菲突然对平台高管接 连开炮,先是宣告要起诉对方,不久后又深夜发长文怒怼。 数万网友围观了汪小菲独自"发疯"的全过程,但比起关心事件的走向,更多人没看懂他想表达啥,"是 喝大了吗?" ...
90%菜品不同、瞄准“漂亮饭” 麻六记再推新品牌寻增长新局
Bei Jing Shang Bao· 2026-01-07 00:22
麻六记新牌"小麻六"登场,这次先从非一线城市试水。近日,麻六记餐饮集团旗下新品牌小麻六全国首 店落子石家庄开业,在延续川菜基因的同时,通过90%的菜品创新与更亲民的客单价构建竞争优势,形 成与主品牌互补的价格带矩阵。此前麻六记试水酸辣粉专门店就已显露集团多业态布局的野心,此次小 麻六的推出更被视为抢占非一线市场、拓宽消费场景的关键。有业内人士指出,小麻六以高性价比覆盖 多元客群的策略,为规模化扩张提供了市场基础,但如何因地制宜调整业态组合、平衡标准化与本土 化,仍将是其突破区域壁垒的核心命题。 小面积、低客单 麻六记再推新品牌。近日,小麻六全国首店在石家庄勒泰广场开业,定位年轻消费群体,主打其喜爱 的"漂亮饭"。从门店外观来看,小麻六在灯光与装修风格上均区别于麻六记,门店面积更小,整体更加 年轻化,门头上写着"小麻六mlj"外加一个带有"记"的小LOGO。 中国城市专家智库委员会常务副秘书长林先平认为,小麻六的出现是麻六记餐饮集团在市场竞争中寻求 增长和扩张的战略举措。当前餐饮市场正经历消费分层和下沉趋势,年轻消费者对性价比和便捷性的需 求上升,小麻六以更低客单价、更小门店和更接地气的定位切入,符合当前市场对 ...
汪小菲露面!新品牌“小麻六”开业,便宜40%,瞄准年轻人
Bei Jing Shang Bao· 2026-01-07 00:17
关于小麻六的未来发展规划,汪小菲告诉北京商报记者,小麻六的定位为时尚的环境、热闹的音乐以及接地气有烟火气的川菜。 北京商报记者丨张天元 麻六记新品牌"小麻六"登场,这次先从非一线城市试水。 近日,麻六记餐饮集团旗下新品牌小麻六全国首店落子石家庄,在延续川菜基因的同时,通过90%的菜品创新与更亲民的客单价构建竞争优势,形成与主 品牌互补的价格带矩阵。此前麻六记试水酸辣粉专门店就已显露集团多业态布局的野心,此次小麻六的推出更被视为抢占非一线市场、拓宽消费场景的关 键。 有业内人士指出,小麻六以高性价比覆盖多元客群的策略,为规模化扩张提供了市场基础,但如何因地制宜调整业态组合、平衡标准化与本土化,仍将是 其突破区域壁垒的核心命题。 小面积、低客单 麻六记再推新品牌。近日,小麻六全国首店在石家庄勒泰广场开业,定位年轻消费群体,主打其喜爱的"漂亮饭"。从门店外观来看,小麻六在灯光与装修 风格上均区别于麻六记,门店面积更小,整体更加年轻化,门头上写着"小麻六mlj"外加一个带有"记"的小LOGO。 产品上,川菜依旧是小麻六的招牌,招牌菜为"老码头五更肠旺",八大必点菜包括藤椒乳鸽、酸汤马蹄肉丸汤、椒麻手撕仔鸡等菜品,还售 ...
麻六记再推新品牌寻增长线
Xin Lang Cai Jing· 2026-01-06 17:29
转自:北京日报客户端 麻六记新牌"小麻六"登场,这次先从非一线城市试水。近日,麻六记餐饮集团旗下新品牌小麻六全国首 店落子石家庄开业,在延续川菜基因的同时,通过90%的菜品创新与更亲民的客单价构建竞争优势,形 成与主品牌互补的价格带矩阵。此前麻六记试水酸辣粉专门店就已显露集团多业态布局的野心,此次小 麻六的推出更被视为抢占非一线市场、拓宽消费场景的关键。有业内人士指出,小麻六以高性价比覆盖 多元客群的策略,为规模化扩张提供了市场基础,但如何因地制宜调整业态组合、平衡标准化与本土 化,仍将是其突破区域壁垒的核心命题。 小面积、低客单 麻六记再推新品牌。近日,小麻六全国首店在石家庄勒泰广场开业,定位年轻消费群体,主打其喜爱 的"漂亮饭"。从门店外观来看,小麻六在灯光与装修风格上均区别于麻六记,门店面积更小,整体更加 年轻化,门头上写着"小麻六mlj"外加一个带有"记"的小LOGO。 产品上,川菜依旧是小麻六的招牌,招牌菜为"老码头五更肠旺",八大必点菜包括藤椒乳鸽、酸汤马蹄 肉丸汤、椒麻手撕仔鸡等菜品,还售卖烧烤和酒水等。价格上,小麻六的客单价相较麻六记更低,人均 在60—70元之间。 在小麻六开业之前,品牌便通 ...
瞄准“漂亮饭” 麻六记变“小”寻增
Xin Lang Cai Jing· 2026-01-06 16:24
(来源:北京商报) 麻六记通过下沉市场试水"小号"。近日,麻六记餐饮集团旗下新品牌小麻六在石家庄开出全国首店,在 延续川菜基因的同时,其通过九成的菜品创新与更亲民的客单价构建竞争优势,形成与主品牌互补的价 格带矩阵。此前,麻六记试水酸辣粉专门店便显露出多业态布局的野心,此次小麻六的推出更被视为抢 占非一线市场、拓宽消费场景的关键。有业内人士表示,小麻六以高性价比覆盖多元客群的策略,为规 模化扩张提供了市场基础,但如何因地制宜调整业态组合、平衡标准化与本土化,仍将是其突破区域壁 垒的核心命题。 小面积、低客单 麻六记再推新品牌。小麻六全国首店近日在石家庄勒泰广场开业,主打年轻消费群体喜爱的"漂亮饭"。 从门店外观看,小麻六在灯光与装修风格上均区别于麻六记,门店面积更小,整体更加年轻化,店头标 有"小麻六mlj"外加一个带有"记"的小LOGO。 的出现,麻六记一直在寻找新流量。 2024年初,位于成都的一家"麻六记酸辣粉"吸引众多消费者打卡,主打各种粉面小吃,人均15元左右, 截然不同的定位与麻六记品牌形成互补。此后,麻六记酸辣粉在北京、河北、河南、宁夏、江苏等市场 相继开店。不仅如此,麻六记酸辣粉近期还与星级主 ...
90%菜品不同、瞄准“漂亮饭” 麻六记再推新品牌寻增长线
Bei Jing Shang Bao· 2026-01-06 13:31
麻六记新牌"小麻六"登场,这次先从非一线城市试水。近日,麻六记餐饮集团旗下新品牌小麻六全国首店落子石家庄开业,在延续川菜基因的同时,通过 90%的菜品创新与更亲民的客单价构建竞争优势,形成与主品牌互补的价格带矩阵。此前麻六记试水酸辣粉专门店就已显露集团多业态布局的野心,此次小 麻六的推出更被视为抢占非一线市场、拓宽消费场景的关键。有业内人士指出,小麻六以高性价比覆盖多元客群的策略,为规模化扩张提供了市场基础,但 如何因地制宜调整业态组合、平衡标准化与本土化,仍将是其突破区域壁垒的核心命题。 "单品的定价稍微低一点,可开店的区域选择就更多了,能下沉到一些三、四线城市了,打开了麻六记的新定位。"麻六记在社交平台上转发了一则关于汪小 菲的采访,在视频中,他介绍了小麻六的定位与接下来的拓展方向,由此可见,如今小麻六的出现不仅进一步补充了麻六记整个集团的价格带,更体现出了 小面积、低客单 麻六记再推新品牌。近日,小麻六全国首店在石家庄勒泰广场开业,定位年轻消费群体,主打其喜爱的"漂亮饭"。从门店外观来看,小麻六在灯光与装修风 格上均区别于麻六记,门店面积更小,整体更加年轻化,门头上写着"小麻六mlj"外加一个带有"记" ...
海外首店永久关停?麻六记酸辣粉客服否认,当地称已整改完毕
Nan Fang Du Shi Bao· 2025-12-05 07:40
采写:南都湾财社记者 冯家钜 南都此前报道,该餐厅于今年10月28日开业,为麻六记酸辣粉的首家海外线下门店。今年11月初,多位 消费者发帖投诉称在该店就餐后出现腹泻呕吐等不适症状,属地洛杉矶公共卫生局以食品温度不安全为 由勒令该餐厅停业。该局提供的回复显示,该餐厅存在多项违反卫生与安全法规的行为,而食品温度不 安全是指一个冷藏间无法维持41华氏度(约5℃)的最低温度。 12月4日,洛杉矶公共卫生局最新回应南都湾财社记者称,该餐厅于11月5日被勒令停业,11月14日,相 关部门进行了复检,确认该餐厅已将此前被检查出的所有违规事项整改完毕,餐厅获准重新营业,"如 有任何关于重新营业时间的问题,请直接联系餐厅经营者"。 就此事,南都湾财社记者12月3日发送采访邮件至麻六记官方,截至发稿前未得到回应。 汪小菲于2020年在北京创立麻六记集团,其线下运营的餐厅品牌分为麻六记餐厅和麻六记酸辣粉。窄门 餐饮显示,截至今年11月13日,麻六记餐厅全国共有55家,麻六记酸辣粉全国共有118家。 汪小菲旗下的麻六记酸辣粉海外首店开业不到十天,因食品温度不安全被勒令停业整顿,近期,该餐厅 被传永久停业。 据多位网友近日发布的帖子, ...
汪小菲的美国餐厅,被勒令停业
Nan Fang Du Shi Bao· 2025-11-13 15:18
Core Viewpoint - The opening of the first overseas store of Ma Liu Ji Spicy Noodles in Los Angeles has been marred by multiple consumer complaints regarding food safety issues, leading to a forced suspension of operations [1][2]. Group 1: Food Safety Issues - The Los Angeles Public Health Department is investigating the restaurant for food safety violations, including a failure to maintain the required refrigeration temperature of 41°F (approximately 5°C) [2]. - The restaurant was ordered to close due to imminent health risks associated with unsafe food temperatures, and a closure notice was posted for public awareness [2]. - Consumers reported symptoms such as nausea, dizziness, and vomiting after dining at the restaurant, prompting some to file complaints with the health department [2]. Group 2: Company Response - The restaurant's official account expressed regret over the complaints and stated that they have completed repairs on the refrigeration equipment and are cooperating with the health department for a re-inspection [3]. - The restaurant offered goodwill refunds to all customers who dined between November 1 and November 3, although some consumers found the term "goodwill refund" inappropriate [4]. - Feedback from consumers indicates that while some have received refunds, others have not communicated with the restaurant and have not received any compensation [5]. Group 3: Company Background - Ma Liu Ji was founded by Wang Xiaofei in Beijing in 2020 and operates multiple business lines, with its core product being Ma Liu Ji Spicy Noodles [6]. - As of October 18, 2023, there are 41 Ma Liu Ji restaurants and 119 Ma Liu Ji Spicy Noodles outlets across China [6]. - The Los Angeles store marks the first physical overseas expansion for the Ma Liu Ji brand, which had previously sold products online internationally [6]. Group 4: Previous Incidents - In July, there were complaints from consumers about moldy Ma Liu Ji Spicy Noodles sold at Costco, leading to the removal of all related products from the store [8]. - The contract manufacturer, Sichuan Baijia Akwan Food Industry Co., Ltd., issued an apology for quality issues in two batches of products, citing insufficient disinfection during production [8]. - Ma Liu Ji acknowledged the problems and initiated a recall process while actively communicating with affected consumers to ensure their rights are protected [8].
早报|95后AI“天才少女”宣布加入小米;奇瑞汽车攀爬天梯溜车撞坏护栏;警方通报“儿子暴打92岁母亲”;小天才灰色产业链曝光
虎嗅APP· 2025-11-13 00:09
Group 1 - Chery Automobile issued an apology following an incident during a test at Tianmen Mountain, where a vehicle crashed into a guardrail due to a safety failure, highlighting insufficient risk assessment and detail management in the testing process [2][3] - The incident has sparked widespread discussion online, with Chery committing to repair the damage and take responsibility for the aftermath [3] Group 2 - The extradition of She Zhijiang, a leader of a cross-border gambling and fraud group, back to China was completed, with the group operating 239 illegal gambling websites and involving over 2.7 trillion yuan [6] - Luckin Coffee's CEO announced preparations for a relisting on the US stock market, indicating a strategic move to regain market presence [7] Group 3 - Microsoft plans to leverage its access to OpenAI's custom chip technology to enhance its internal chip development efforts, with a long-term agreement allowing access to OpenAI's models until 2032 [11] - Xiaomi has recruited former DeepSeek researcher Luo Fuli to lead its AI model team, aiming to develop advanced AI technologies [12] Group 4 - A significant Bitcoin money laundering case in the UK resulted in a sentence of 11 years and 8 months for a Chinese woman involved in laundering approximately 61,000 Bitcoins, valued at nearly 50 billion pounds [15] - ByteDance terminated a researcher from its large model team due to multiple leaks, emphasizing the importance of confidentiality in tech development [16] Group 5 - The "Baibaojun" high-return investment scheme by ZhongAn Insurance faced backlash after failing to deliver promised returns, with the company stating it had divested from the scheme and is now a victim of the situation [29] - New regulations for coronary heart disease insurance reimbursement in China are set to significantly reduce patient financial burdens, expected to save over 12 billion yuan annually [31]