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从“卖花”到“卖IP” 窑上古桂香飘全国
Xin Hua Ri Bao· 2025-11-17 05:33
Core Insights - The article highlights the transformation of the traditional agricultural village of Yaoshan in Suzhou, which is known for its ancient osmanthus trees, into a modern cultural and tourism hub, leveraging its historical and ecological resources [1][3][6]. Industry Overview - Yaoshan village, with its 2,500 acres of osmanthus trees, has historically been a significant producer of osmanthus flowers, contributing 70% of the total production in the region [4][5]. - The village faced a decline in osmanthus flower prices, dropping from 18 yuan per jin ten years ago to as low as 2-3 yuan per jin at one point, leading to a significant reduction in income for local farmers [5][6]. Transformation Strategies - The village is adopting a model similar to Hangzhou's Manjuelong, focusing on creating a cultural tourism experience rather than just selling raw materials [6][9]. - The introduction of "osmanthus-loquat intercropping" has been implemented to enhance income, with farmers reporting increased yields and profits from both crops [7][8]. Product Innovation - New products such as "800-year ancient osmanthus limited sugar osmanthus" have been developed, selling for 198 yuan per bottle and demonstrating the commercial value of ancient osmanthus trees [6][9]. - The village has also launched innovative products like "ancient osmanthus loquat jam," which has gained popularity and is part of a strategy to differentiate from competitors [10]. Cultural and Tourism Development - The village has initiated cultural tourism activities, including guided tours and experiences related to osmanthus, which have significantly increased visitor numbers and local income [11]. - The local government has supported these initiatives with financial incentives for the preservation of ancient osmanthus trees and infrastructure improvements [11].
江苏:时令水果飘香 点燃“尝鲜经济”
Xin Hua Cai Jing· 2025-06-04 11:34
Core Insights - The seasonal fruits in Jiangsu, such as loquats, plums, and bayberries, are attracting consumers and contributing to rural revitalization [1][2] - The "tasting economy" is boosting agricultural product sales and driving rural tourism, with significant increases in visitor numbers and sales [2][3] Group 1: Seasonal Fruit Market - The Yangmei from Shushan Village has a projected yield of approximately 120,000 pounds this year, with demand exceeding supply [1] - The daily sales of loquats at the Suzhou National Loquat Seed Preservation and Propagation Base reach around 4,000 pounds [1] - The export of white sand loquats to Singapore has begun, indicating strong international demand [2] Group 2: Economic Impact - The "tasting economy" is enhancing agricultural product sales and serving as a strong driver for agricultural and cultural tourism consumption [2] - During the Dragon Boat Festival, a significant influx of visitors to agricultural parks and local eateries was reported, indicating a thriving local economy [2] - The integration of agriculture and tourism in Shushan Village has led to 1.31 million visitors and over 150 million yuan in tourism revenue last year [3]
“五一”高温天气提上日程
Mei Ri Shang Bao· 2025-04-28 01:58
Weather Outlook - The weather in Hangzhou is expected to improve significantly starting April 28, with increased sunshine and rising temperatures, particularly in the northern Zhejiang region [1] - The highest temperature in Hangzhou is projected to reach 33-34°C during the May Day holiday, marking a shift towards summer conditions [1] - A precipitation event is anticipated around May 6, which will disrupt the current streak of sunny weather [1] Loquat Industry - The greenhouse loquat variety "Hard Strip White Sand" is beginning to ripen, with prices around 100 yuan per pound during the initial sales phase [2] - The total production of loquats in Tangqi is estimated to be around 5,000 tons this year, consistent with previous abundant years [2] - The outdoor loquat harvest is expected to peak around May 15, with prices for white sand loquats at approximately 25 yuan per pound and red sand loquats at about 10 yuan per pound [2]