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守护百亿品牌价值!苏州洞庭山碧螺春“破圈”生长
Yang Zi Wan Bao Wang· 2025-12-22 10:22
日前,2025XTERRA太湖越野挑战赛登陆苏州吴中,主会场落户洞庭山碧螺春茶文化园大草坪,让茶园变赛场、茶品成潮品,吸引了国内外3000余名选手 共品茶香,洞庭山碧螺春茶正以"年轻化+国际化"重塑东方茶文化,为世界奉上最"香"的礼物! "百亿跃迁"始于对品质的坚守。作为中国十大名茶之一,洞庭山碧螺春产自吴中洞庭东、西山核心产区,独特的"茶果复合种植系统"被列入中国重要农业 文化遗产——茶树与枇杷、杨梅、桃树、李树等多种果树交错共生,自然孕育出独树一帜的花果香。代代相传的严苛制茶工艺已列入人类非物质文化遗产 代表作名录,要求"手不离茶,茶不离锅,揉中带炒,炒中带揉,炒揉结合,连续炒制",每斤上品需采摘约7万颗芽头,最终成就"形美、色艳、香浓、味 醇"的四绝特质。 科技为传统产业注入新动能。吴中区成立苏州市首家"地理标志+亚夫科技服务—吴中东山工作站",建成基于物联网+区块链的智慧化茶园示范基地(冷水 坞片区),实现茶园管理的精准化、可视化。领军企业苏州东山茶厂引入碧螺春首条全自动智能流水生产线,并建设集中加工共享中心,驱动产品结构向 多元化升级。截至目前,全区累计创建省市区级茶叶绿色防控示范区10个、省级绿色 ...
从“卖花”到“卖IP” 窑上古桂香飘全国
Xin Hua Ri Bao· 2025-11-17 05:33
Core Insights - The article highlights the transformation of the traditional agricultural village of Yaoshan in Suzhou, which is known for its ancient osmanthus trees, into a modern cultural and tourism hub, leveraging its historical and ecological resources [1][3][6]. Industry Overview - Yaoshan village, with its 2,500 acres of osmanthus trees, has historically been a significant producer of osmanthus flowers, contributing 70% of the total production in the region [4][5]. - The village faced a decline in osmanthus flower prices, dropping from 18 yuan per jin ten years ago to as low as 2-3 yuan per jin at one point, leading to a significant reduction in income for local farmers [5][6]. Transformation Strategies - The village is adopting a model similar to Hangzhou's Manjuelong, focusing on creating a cultural tourism experience rather than just selling raw materials [6][9]. - The introduction of "osmanthus-loquat intercropping" has been implemented to enhance income, with farmers reporting increased yields and profits from both crops [7][8]. Product Innovation - New products such as "800-year ancient osmanthus limited sugar osmanthus" have been developed, selling for 198 yuan per bottle and demonstrating the commercial value of ancient osmanthus trees [6][9]. - The village has also launched innovative products like "ancient osmanthus loquat jam," which has gained popularity and is part of a strategy to differentiate from competitors [10]. Cultural and Tourism Development - The village has initiated cultural tourism activities, including guided tours and experiences related to osmanthus, which have significantly increased visitor numbers and local income [11]. - The local government has supported these initiatives with financial incentives for the preservation of ancient osmanthus trees and infrastructure improvements [11].
“满觉陇赏桂非遗民俗群众体验活动”开幕
Hang Zhou Ri Bao· 2025-10-17 02:22
Core Points - The "2025 Manjuelong Appreciation of Osmanthus Intangible Cultural Heritage Experience Activity" opened on October 16, showcasing diverse performances and traditional tea culture in Manjuelong Village, Zhejiang Province [3] - The event features a variety of cultural activities including dance, tea art, and traditional music, creating a multi-sensory autumn cultural feast for visitors [3] - A highlight of the event was the "Tea Cask Unveiling Ceremony," where renowned tea masters revealed the autumn's finest Osmanthus Longjing tea, symbolizing the blend of tea fragrance and Osmanthus aroma [3] Summary by Sections - **Cultural Activities**: The event includes performances such as the dance "Fragrance of Manjuelong," tea art demonstrations featuring Osmanthus Longjing and Osmanthus black tea, and traditional music performances, enhancing the cultural experience [3] - **Market Experience**: A "Manjuelong Appreciation of Osmanthus Intangible Cultural Heritage Market" was established with 120 stalls showcasing traditional food-making techniques and offering hands-on experiences like making sachets and painting lacquer fans [4] - **Event Duration and Participation**: The event will run until November 10, with opportunities for visitors to taste authentic Osmanthus Longjing or Osmanthus black tea every Saturday from 10:00 to 12:00, limited to the first 20 attendees [4]
诚邀市民品鉴今年第一杯桂花龙井
Hang Zhou Ri Bao· 2025-10-14 02:26
Core Viewpoint - The upcoming "Manjuelong Appreciation of Osmanthus" cultural event, organized by the West Lake Scenic Area, aims to blend osmanthus appreciation, tea tasting, and intangible cultural heritage performances, inviting citizens to enjoy the first cup of osmanthus Longjing tea this year [1] Group 1: Event Details - The event will take place on October 16 and will feature a combination of osmanthus appreciation, tea tasting, and immersive experiences, along with multiple interactive surprises for attendees [1] - A market with 100 stalls will be set up, offering various activities such as making osmanthus soup and sugar osmanthus, creating a visually appealing environment for visitors [1] Group 2: Environmental Conditions - The optimal temperature for osmanthus growth is between 15°C and 28°C, with a required humidity level above 75% during the flower bud differentiation period [1] - Recent weather forecasts indicate that osmanthus flowers will bloom again around October 16 [1] Group 3: Additional Activities - From October 18 to November 10, every Saturday morning, 20 "osmanthus guests" will be invited to the Manjuelong Village to taste osmanthus Longjing or osmanthus black tea for free and explore the non-material cultural heritage market [1]