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豆包突然要做输入法,能在红海突出重围吗
3 6 Ke· 2025-10-10 12:07
"趁你病要你命",趁着国内市场输入法赛道的领军者搜狗输入法陷入"病毒"争议,字节跳动旗下的AI助 手豆包似乎也要做输入法了。近日有爆料称,豆包输入法iOS版已经开始内测,并主打豆包同款的AI语 音识别,以及越用越准的智能联想功能。 事实上,"AI+输入法"是国内互联网厂商在探索AI大模型技术落地时,就曾经进行过的尝试。早在2023 年秋季,百度输入法方面就宣布全面升级,打造行业首个"基于大模型的输入法原生应用",并从"输入 工具"全面转型为"AI创作工具",旨在成为用户的全场景"AI创作助手"。 到了2024年夏季,腾讯方面宣布微信输入法迎来升级、上线基于混元大模型打造的"一键AI问答"功能, 为用户提供智能交互体验。用户只需要在微信聊天框中输入内容后添加一个"="符号,就能迅速获得AI 的智能回答。随后搜狗输入法也宣布迎来AI功能上新,带来AI帮写、AI对话、快捷问答、AI宠物、AI 自拍表情等多种功能。 彼时互联网大厂看中输入法,是因为这一时期的AI大模型还是以文生文、文生图为主,而输入法则是 关联这两种能力的最佳载体之一,通过输入法就可以让用户得以习惯AIGC,进而润物细无声般完成市 场教育。只可惜后来 ...
2025年中国第三方输入法行业洞察报告-MobTech研究院
Sou Hu Cai Jing· 2025-09-20 08:52
Industry Overview - The Chinese third-party input method industry is entering a new growth cycle in 2025, driven by large model technology, which is transforming the industry in terms of scale, technology, products, competition, and user demand [1][8] - The overall industry scale is shifting into a growth phase, with generative AI products showing significant advancements in the first half of 2025, as 346 generative AI services have been registered in China [1][12] - The AI industry in China is projected to exceed 700 billion yuan in 2024, maintaining a growth rate of over 20% for several consecutive years [1][12] Technological Advancements - Key technological breakthroughs include lightweight deployment and multi-modal integration, which enable collaborative architecture and plugin expansion, driving product paradigm upgrades [1][13] - The input method is evolving from a passive tool to an active intelligent hub, addressing pain points in social creation and cross-language communication [1][14] Competitive Landscape - The market exhibits a "Matthew Effect," with Sogou, iFlytek, Baidu, and WeChat input methods capturing 84.4% of the market share [1][16] - In terms of new user growth, iFlytek leads with the highest increase and growth rate, while Sogou and Baidu also show significant monthly new user increments [1][19] User Insights - The primary user demographic consists of young adults, particularly those aged 18-24, with students being the largest audience segment [2][23] - Over half of the users are aware of AI-driven input methods, with the highest satisfaction reported for information search functions [2][26] Future Outlook - The industry is expected to upgrade the input experience under the influence of "hot topics + large models," leading to a trend of "broad empowerment" [2] - The input method may evolve into an intention-driven command center, continuously transitioning towards becoming an intelligent service hub [2]