另外，王府井持续推动业态迭代及存量业务升级，2025年新开奥特莱斯及购物中心门店3家，市内及口 岸免税店铺3家，并持续对百货店进行调改。由于公司旗下新业态和新门店尚处于培育期，新门店收入 增幅尚不足以覆盖相对固定的成本支出。此外，新租赁准则使得长租约租赁门店前期成本较高，对新开 租赁门店及续租存量门店影响较大。综合上述因素，对公司2025年度业绩产生影响。 编辑 袁秀丽 新京报贝壳财经讯（记者阎侠）1月29日，王府井发布业绩预亏公告。2025年，王府井预计归属于上市 公司股东的净利润为-4500万元到-2300万元。 "2025年，零售行业正在经历深度变革，为应对市场变化，公司继续推动业态迭代与存量业务升级，由 于新业态及转型升级投入与效益释放存在时间差，叠加部分非经常性因素影响，公司短期财务表现承受 一定压力。"王府井表示："公司仍处于结构性调整与新旧动能转换的关键阶段。" 据悉，2017年，王府井因收购形成部分商誉。2025年，公司根据相关会计政策规定，基于审慎性会计原 则，对相关资产进行年末减值测试。鉴于传统百货业务快速下行，在初步评估的基础上，公司拟对春天 贵阳资产组计提商誉减值准备，预计计提金额在0 ...

Core Viewpoint - The company has successfully won a leasing bid for a property in Mianyang, Sichuan, which aligns with its strategic development plans in the region and is expected to drive long-term growth [1] Group 1: Leasing Agreement - The company’s subsidiary, Mianyang Shangma Baisheng Plaza Commercial Management Co., Ltd., won the lease for the fifth floor of the talent apartment project in Mianyang Science and Technology City at an annual bid price of approximately RMB 1.44 million [1] - The property is located in a strategic area of Mianyang, which has developed into a vibrant business district with increasing economic potential [1] Group 2: Strategic Importance - The board believes that the leasing agreement will significantly contribute to the company's expansion efforts in Mianyang, Sichuan [1] - The location of the property is considered prime, and the board is confident that this move will benefit the company and its shareholders in the long run [1]