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独家丨长城汽车今年海外销量目标52万辆,半年完成不足四成
雷峰网· 2025-07-25 00:39
Core Viewpoint - Great Wall Motors aims to stabilize its market share in Russia while expanding its presence in South America and right-hand drive markets, with a target of 520,000 overseas sales by 2025, representing a 14.51% increase from 2024 [2][5][9]. Group 1: Overseas Sales Performance - In 2024, Great Wall Motors achieved overseas sales of 454,100 units, a year-on-year increase of 44.61%, accounting for 36.8% of total sales [3]. - The company’s overseas sales target for 2025 is 520,000 units, requiring a significant increase in sales performance in the second half of 2024 to meet this goal [2][3]. - The Haval brand is expected to contribute approximately 70% of the overseas sales target, while pickup models and the Tank brand will account for 10%-20% [3]. Group 2: Market Challenges - Great Wall Motors' performance in the Russian market is critical, with 2024 sales reaching 229,800 units, representing about 12% of the local passenger car market [5]. - The company faces challenges due to increased vehicle scrappage taxes in Russia, which have led to a 27.6% year-on-year decline in overall vehicle sales in the first half of 2025 [7]. - Despite a 21.5% decline in Haval brand sales in Russia, the company’s market share increased to 14% in Q2 2024, up 2 percentage points from the previous year [7]. Group 3: Strategic Expansion - South America, particularly Brazil, is identified as a key growth market, with sales in Brazil increasing from 11,300 units in 2023 to 29,200 units in 2024 [8]. - Great Wall Motors plans to establish a new factory in Brazil with an initial capacity of 50,000 units, aiming to cover the entire South American market [8]. - The company anticipates that South America and right-hand drive markets will collectively contribute 20% to its overseas sales by 2025 [8]. Group 4: Competitive Landscape - In the first half of 2024, Great Wall Motors ranked sixth in overall vehicle exports, with competitors like Chery and BYD leading the market with significantly higher export volumes [10]. - The company is under pressure to find new growth opportunities in other regions to achieve its ambitious sales target of 520,000 units, especially given the uncertainties in the Russian market [10].
日产2024财年净亏损超300亿元,CEO警告需“背水一战”
Sou Hu Cai Jing· 2025-05-14 08:36
Core Viewpoint - Nissan Motor Co. has reported a significant financial downturn, transitioning from profit to a comprehensive loss for the fiscal year ending March 31, 2025, primarily due to foreign exchange fluctuations, increased material costs, and declining sales performance [1][4]. Financial Performance - For the fiscal year 2024, Nissan's global sales reached 3.346 million units, a nearly 3% decrease year-on-year [1]. - The company's consolidated net sales amounted to 12.6 trillion yen (approximately 612.61 billion RMB), reflecting a year-on-year decline of 0.4% [1]. - Operating profit was recorded at 69.8 billion yen (approximately 3.39 billion RMB), with the operating profit margin dropping to 0.6% [1]. - Nissan reported a net loss of 670.9 billion yen (approximately 32.62 billion RMB) for the fiscal year [1]. Market Challenges - The decline in sales in the Chinese market has been a significant factor contributing to Nissan's overall sales drop, with sales in the China region approximately 690,000 units, nearly halving from 1.13 million units three years ago [4]. - Compared to Toyota's profit decline of nearly 200 billion yen over two fiscal years, Nissan's profit fluctuation exceeding 1 trillion yen highlights the severe market pressures it faces beyond foreign exchange issues [4]. Strategic Adjustments - New CEO Ivan Espinosa has indicated that Nissan is at a critical juncture and has announced a new adjustment plan focusing on three key measures: cost reduction for breakeven, redefining product and market strategies, and strengthening partnerships [9][10]. - The cost reduction plan aims to achieve approximately 500 billion yen (around 24.39 billion RMB) in savings, with equal contributions from variable and fixed costs [10]. - Specific measures include closing factories and laying off 20,000 employees, with 65% of layoffs coming from manufacturing [10]. Market Strategy and Collaborations - Nissan plans to consolidate its production of pickup trucks from Argentina to Mexico and has restructured its operations in India with Renault [10]. - The company is considering integrating Chinese suppliers into its manufacturing ecosystem outside of China to enhance performance [11]. - Despite the challenges, Nissan continues to maintain collaborations in vehicle intelligence and electrification with Honda, while exploring new partnerships with other Japanese automakers to address the U.S. market's tariff uncertainties [11].