以下文章来源于槽值 ，作者槽值小妹 槽值 . 网易文创旗下新情感消费品牌，倡导更有情调、有质感的生活方式。 来源丨 槽值 （ID： caozhi163 作者丨 槽值小妹 图源丨Midjourney 提起如今的快餐界，用" 愁云惨雾 "形容，不算夸张。 ） 曾经叱咤风云的黄焖鸡、鸡公煲，逐渐 淡出 视野，成为预制菜代名词、"重口味不健康"评论的重灾 区。 几年前疯狂扩张的兰州拉面、 港式茶餐厅 ，如今迎来闭店潮 ，以前多火现在就多凉，一倒一个准 儿。 连麻辣烫、麻辣香锅这些昔日平价快餐代表选手，也 背叛了联盟 ，改走高端路线 。 图源：微博话题 " 平价快餐的时代已经过去，很再难焕发新生机了 "， 一度有人这样评价。 诚然，这种说法背后有一定道理，但要说得如此绝对，只能说： 浅了，见识还是浅了—— 静静隐藏在大街小巷的沙县小吃正悄悄崛起， 流量水涨船高，地位亦不可同日而语 。 一边做到年营收超550亿，门店数甚至超过麦当劳； 一边升级为"人民的沙县大酒店""脱脂打工人的天堂""肌肉猛男的快乐老家"。 图源：小红书@夏胡杨（如梦版，已获授权 "世界因沙县小吃而美好，人生因花生酱拌面而充实，动植物因盖饭套餐的存在而 ...

Core Viewpoint - The article discusses the rapid growth of Meituan's low-cost delivery service "Pin Hao Fan," which has surpassed 35 million orders, highlighting its impact on the overall food delivery market and the strategies employed by various brands to adapt to this new model [2][4][19]. Group 1: Growth and Performance - Meituan's total instant retail order volume exceeded 150 million, with "Pin Hao Fan" contributing significantly to this growth by offering affordable meal options priced between 10 to 15 yuan [2][4]. - The peak order volume for "Pin Hao Fan" reached 8 million in Q2 2024, indicating strong consumer demand for budget-friendly meals [2][4]. - Over 5,000 restaurant brands have joined "Pin Hao Fan," including popular chains like KFC and McDonald's, which are in discussions to participate [2][4][19]. Group 2: Business Model and Strategy - "Pin Hao Fan" operates on a "one-price" model, focusing on high-volume sales of popular items, which allows for lower prices through economies of scale [3][4][19]. - Brands like Nan Cheng Xiang and Mi Xue Bing Cheng have reported significant increases in order volumes through "Pin Hao Fan," with some items accounting for up to 13% of their total delivery orders [5][7][19]. - The service has attracted a new customer base, particularly younger consumers, by offering popular items at lower prices without compromising on quality [8][19]. Group 3: Quality Assurance and Cost Management - The article emphasizes that "Pin Hao Fan" maintains the same quality standards as regular delivery services, with all products sourced from the same restaurants [11][16]. - The model reduces operational costs by streamlining the order and delivery process, allowing for concentrated deliveries and lower logistics expenses [13][15][16]. - Meituan has implemented strict food safety standards and regular inspections to ensure the quality of the meals offered through "Pin Hao Fan" [17][19]. Group 4: Profitability and Market Position - Many small businesses have found "Pin Hao Fan" to be a profitable channel, with some reporting stable profits of around 30% due to fixed pricing and no commission fees [19][24]. - The service is seen as a complementary channel for larger brands, while smaller restaurants are increasingly relying on it for significant order volumes [19][23]. - The article concludes that "Pin Hao Fan" represents a successful experiment in the food delivery sector, with potential for further growth as it continues to attract both consumers and restaurant partners [17][19].