Core Viewpoint - The 2025 Huaiyuan County Summer Cultural and Technology Market aims to enhance cultural and technological experiences for citizens and tourists, promoting a vibrant summer consumption atmosphere [1][4]. Group 1: Event Overview - The event features a variety of performances including non-heritage shows, national trend performances, instrumental music, and technology magic shows, creating a lively atmosphere for attendees [2]. - Extended opening hours for cultural and technology venues allow for increased engagement and enjoyment among visitors [2]. Group 2: Community Engagement - Local citizens express positive feedback about the event, highlighting the diverse programs and the opportunity to experience local culture and heritage [3]. - The non-heritage market showcases various traditional crafts and foods, enhancing public awareness and appreciation of local cultural heritage [3]. Group 3: Economic Impact - The market includes 96 exhibitors from various sectors such as digital appliances, non-heritage projects, daily necessities, and agricultural products, stimulating local economic growth [3]. - The integration of cultural, commercial, and tourism elements aims to create a comprehensive summer experience, contributing to the revitalization of Huaiyuan's cultural tourism consumption [4].

古朴的石拱桥，点缀着青瓦白墙的古宅，将周庄的水乡气韵封存进岁月褶皱。在前不久启幕 的"2025苏州'非遗进校园'之'精雕细刻'主题展"上，来自周庄中心小学校学子们创作的陶艺作品，惊艳 亮相苏州博物馆西馆，与馆内同期展出的周庄镇太史淀出土的古陶器——飞禽纹黑皮陶贯耳壶，悄然完 成一场跨时空的对话。 一器一物承载着历史堆叠的厚重文明。考古印证，自良渚文化时期起，周庄这片土地便有先民在此 繁衍生息。如今，穿过时空的沟壑，在它们的婆娑低语中，周庄古镇既以"世界最美水乡"姿态享誉海 外，更循着先民足迹，在岁月长河中筑牢了自己的"根"与"魂"。 当前，昆山提出精心做好文化遗产内涵挖掘和价值阐释，持续培育江南水乡古镇品牌。作为彰显水 乡文化底蕴的重要典范，周庄这座千年古镇正以创新之笔破题非遗保护与发展的时代命题——让历史瑰 宝在数字赋能中"活"起来，让家国情怀在校本研习中"热"起来，让资源禀赋在旅游场景中"旺"起来。这 种多维发力、内外兼修的文化发展路径，正让周庄的文化脉搏，跳动着与时代共振的强劲节奏。 "以前隔着玻璃看，现在就像捧在手上看！"前来参观的三年级小学生梁梓童仰着脸，眼中满是惊 叹。 "最好的保护和传承，就是抓 ...

广安集团点亮文旅科技融合新篇章！ 由北京市文化和旅游局主办的2025年第三届北京国际文旅消费博览会于6月20日上午在北京展览馆开展。作为西城区展区的参展单位，广安集团携旗下前 沿数字科技品牌"数字山河"及深度文化研学品牌"广安知行"亮相本次展会，以"科技+文化"双引擎驱动，展示文化遗产保护与传承的革新路径。"广安科技 板块-数字山河"聚焦文旅文博领域的数字化创新，带来的数字文旅文博精灵、数字水印技术、裸眼 3D Pad、以及 AIGC智能拍照一体机等多项前沿科技， 致力于通过多维互动、虚实结合的方式，为游客打造前所未有的智慧文旅体验，生动激活历史文化资源的数字生命力，成为本届消博会西城展区的一大亮 点。 瑞蚨祥亮相北京文旅消博会 6 月 20 日至 22 日，2025 北京国际文旅消费博览会在北京展览馆盛大举行。瑞蚨祥作为拥有百年历史的中华老字号，荣幸受邀参展，以匠心与创新融入这 场文旅消费盛宴。创立于1862年的瑞蚨祥，以深厚底蕴与精工技艺闻名于世。本次展会，我们以"非遗匠心"融合"国潮美学"，精心呈现。本次展会，瑞蚨 祥带来的展品包括：纯手工制作的盘扣胸针、蚕丝发簪等非遗文创饰品，寓意美好，雅致随身；新中 ...

Core Insights - Adidas has opened its first global flagship store for the Trefoil brand in Shanghai, marking a significant milestone in its "In China, For China" strategy [1][4][8] Store Opening and Design - The flagship store is located at 322 Anfu Road and is the first international sports brand store in the area, which is known for its fashion and cultural appeal [1][4] - The store is housed in a historical cinema building, integrating classic brand elements with local culture, providing a unique shopping experience [5][6] - The store spans approximately 290 square meters over two floors, featuring a central stage area and four themed "cinema" zones, enhancing the cultural resonance with consumers [5][6] Product Launch and Marketing Strategy - On the opening day, Adidas launched a global first with its Trefoil pet series, emphasizing the emotional connection between pets and their owners through fashion [7] - The company aims to leverage the "first launch economy" by introducing exclusive products in the store, enhancing consumer engagement and experience [8] - Adidas is focusing on localized operations and innovation to improve product and service quality, aiming to capture the evolving consumer preferences for experiential shopping [8] Financial Performance - In Q1, Adidas reported global revenues of €6.153 billion, a 13% year-on-year increase, with operating profit rising 82% to €610 million [9] - The Greater China region achieved revenues of €1.029 billion, also reflecting a 13% year-on-year growth, marking eight consecutive quarters of quality growth [9]