Core Viewpoint - The article highlights the recognition of ICBC-AXA Life Insurance for its "Elderly Ecosystem Construction Project," which won the "2025 Insurance Industry Pension Financial Practice Ark Award," emphasizing the company's commitment to innovative pension financial services [1][3]. Group 1: Award and Recognition - The "Ark Award" is one of the most influential and reputable evaluations in the financial media, focusing on high-quality development and service to the real economy [3]. - ICBC-AXA Life's repeated award is a recognition of its deep engagement and innovative breakthroughs in the pension finance sector [3]. Group 2: Product Innovation - ICBC-AXA Life focuses on the elderly insurance market, continuously innovating its product supply to create a diverse product matrix that includes pension annuity insurance, whole life insurance, and exclusive commercial pension insurance [3]. - The company has launched new health insurance products, such as "Filial Piety Insurance" for cancer prevention and "Long-term Care Insurance," complementing its commercial pension products [3]. Group 3: Service Solutions - The company introduced the "Shenghua Year" service, which offers a comprehensive elderly care solution focusing on family and professional medical care, providing 31 services including health consultations and hospitalization assistance [4][5]. - The "Shenghua Year" service has received positive feedback, exemplified by a customer from Guangxi who praised the one-on-one nursing assistance during her father's hospitalization, highlighting the service's professional value and humanistic care [4]. Group 4: Integration of Services - By integrating pension insurance products with the "Shenghua Year" service system, ICBC-AXA Life has achieved a seamless combination of pension protection and real elderly care services, enhancing customer support in the face of an aging population [7].

Core Viewpoint - The future of home-based elderly care services in China is expected to become a competitive market similar to the elder care community sector five years ago, but it currently faces three major bottlenecks: unclear profit models, insufficient care services, and the need for industry standards [1][3][5]. Market Overview - As of 2024, the population aged 60 and above in China is projected to reach 310 million, accounting for 22% of the total population, with those aged 65 and above reaching 220 million, or 15.6% [4]. - The current elderly care system in China follows a "9073" model, where 90% of elderly care is home-based, yet less than 1% of the elderly reside in care institutions [2]. Industry Trends - The demand for home-based elderly care is increasing due to the aging population, with a significant shift towards community and home care services [3][5]. - Insurance companies are increasingly entering the home-based elderly care market, adopting a light-asset model to avoid the heavy competition in elder care communities [2][5]. Government Support - The Chinese government has issued multiple policies to promote the development of home-based elderly care services, emphasizing community support and the enhancement of care for disabled elderly individuals [2][5]. Insurance Companies' Strategies - Over 20 insurance companies, including China Ping An and China Taiping, are actively exploring home-based elderly care services, utilizing models such as "insurance + service" and long-term care insurance [2][5][6]. - China Ping An launched its home-based elderly care service brand "Ping An Butler" in September 2022, covering over 85 cities and serving more than 190,000 clients by the end of 2024 [6]. Challenges in the Sector - The home-based elderly care sector faces significant challenges, including a shortage of qualified caregivers, with a reported gap of 5.5 million caregivers needed [17]. - The lack of standardized services and quality control in home care presents difficulties in meeting diverse elderly needs [18][19]. Future Outlook - The home-based elderly care market is expected to experience explosive growth, with projections indicating that the market could exceed 50 billion yuan by 2026, and the overall commercial elderly care market could surpass 200 billion yuan [8]. - Insurance companies are anticipated to integrate home-based elderly care services into their sales systems, driven by the increasing demand for such services [16].