本报记者 冷翠华 业内人士认为，在监管政策引导、险企大力推动等因素的共同作用下，经过一段时间的市场培育，目前 消费者对分红险的接受度持续提高。整体来看，预计明年一季度人身险公司负债端表现良好。其中，上 市人身险公司明年一季度的新单和新业务价值都有望保持两位数增长。 销售重心已转移 新华保险近日发布公告显示，今年前10个月，该公司累计原保险保费收入约为1819.7亿元，同比增长 17%；同时，中国太保旗下的太平洋寿险前10个月累计原保险保费收入约为2413.22亿元，同比增长 9.9%。 由此可见，发布了相关数据的上市人身险公司前10个月保费收入增长较为稳健。另据记者了解，目前多 家保险公司2025年销售目标已达成或基本达成，正陆续启动各渠道2026年开局销售工作。 某人身险公司相关负责人对《证券日报》记者表示："目前公司的新单标准保费已超过年度销售目标的 95%，续期保费已超过96%。"另一家人身险公司相关负责人则表示，各渠道已全面完成2025年的销售 目标，2026年开局销售工作已于11月18日正式启动。 从时间维度来看，受去年人身险产品预定利率下调、分红险产品相对复杂等因素影响，今年1月份，人 身险公司未 ...

11月20日，2025年金融机构年会暨2025中国保险业资产负债管理年会在深圳召开，会上揭晓了由证券时报社主办，备受业界瞩目的第九届中国保险业方舟奖评选结 果，工银安盛人寿凭借"养老生态建设项目"，成功蝉联"2025保险业养老金融实践方舟奖"。 "方舟奖"评选活动是财经媒体中影响力最大、最具口碑的评选之一，本届评选注重高质量发展、服务实体经济等维度，关注行业在金融"五篇大文章"的实践，旨在 表彰全行业机构在提升专业能力、彰显保险价值上的卓越努力与显著进步。工银安盛人寿的再次获奖，是对其在养老金融领域深耕细作与创新突破的高度认可。 近年来，工银安盛人寿深入贯彻党中央、国务院关于加强新时代老龄工作部署，深耕"五篇大文章"养老金融领域，致力于打造以支付为核心，覆盖客户全生命周期 的"保险+"养老综合服务新生态。 聚焦刚需，多元产品矩阵支撑养老保障：工银安盛聚焦养老刚需市场，发力产品供给侧的创新研究，持续丰富商保年金产品矩阵，形成覆盖养老年金保险、两全保 险、分红型年金保险、专属商业养老保险的多元产品体系，满足差异化养老保障需求。同时开发上市孝行保防癌医疗保险、盛安康25B款长期护理保险等适老健康 保障类产品新品类， ...

Group 1 - The core viewpoint of the article highlights the growth in China's insurance industry, with a total original insurance premium income of 4.8 trillion yuan, representing a year-on-year increase of 9.63% in the first eight months of the year [1][2] - Property insurance premium income reached 1 trillion yuan, showing a year-on-year growth of 3.65%, while life insurance premium income was 3.8 trillion yuan, with a significant year-on-year increase of 11.32% [1][2] - The total assets of the insurance industry amounted to 401.139 billion yuan, with life insurance companies holding 352.118 billion yuan and property insurance companies holding 31.816 billion yuan [2] Group 2 - Life insurance premium income specifically saw a rise of 14.05% year-on-year, totaling 2.97 trillion yuan, while new policyholder investment contributions remained stable at 458.8 billion yuan [2][3] - The insurance product structure is undergoing adjustments, with a notable increase in the proportion of participating insurance products due to the continuous decline in preset interest rates [3] - In the first quarter, over 170 new life insurance products were launched, with nearly 40% being participating and universal life insurance, indicating a shift towards more flexible and potentially higher-yielding products [3]

Group 1: Interest Rate Trends - A significant wave of deposit rate cuts began in May, marking the seventh round of adjustments since 2022, with a peak in the number of banks announcing rate cuts on the last working day of May [1] - Industry insiders predict that China has entered a rate-cutting cycle, with deposit rates expected to continue declining [2] - The downward trend in deposit rates has led consumers to seek alternative financial products, particularly dividend insurance, which has gained popularity among younger demographics [2] Group 2: Dividend Insurance Market Dynamics - Dividend insurance has seen a resurgence, with new products accounting for approximately 42.3% of newly launched insurance products in early 2025 [3] - Major insurance companies, including China Ping An and China Life, plan to increase the sales proportion of dividend insurance to over 50% [3] - The importance of dividend insurance is growing as companies adapt to the low-interest-rate environment, positioning it as a key strategy to mitigate interest rate risks [3][6] Group 3: Historical Context and Future Outlook - The historical context of dividend insurance's popularity in the 1990s and its resurgence in the current low-rate environment highlights its dual role in providing both protection and wealth management [5][6] - The introduction of a dynamic adjustment mechanism for predetermined rates is expected to encourage the development of long-term dividend insurance products [6] - Forecasts suggest that new single premium income from dividend insurance could reach nearly 2 trillion yuan over the next three years [7] Group 4: Product Innovation and Consumer Focus - Insurance companies are focusing on product innovation to meet diverse consumer needs, including tailored products for different age groups and risk preferences [8][9] - The emphasis on balancing short-term sales with long-term sustainability is crucial for insurance companies in designing dividend insurance products [8] - Companies are enhancing their service capabilities and product offerings to ensure sustainable growth and customer satisfaction [9] Group 5: Performance Metrics and Investment Strategy - The dividend realization rate is a critical metric for assessing the performance of dividend insurance products, with some companies reporting rates exceeding 100% [10][11] - The long-term investment perspective is essential for consumers, especially in a low-interest-rate environment, as it aligns with the unique value proposition of life insurance [11][12] - Companies are encouraged to maintain a focus on long-term asset allocation to enhance the realization rates of dividend insurance [10]

Core Viewpoint - The insurance industry is shifting focus towards dividend insurance products, with companies planning to adjust their product pricing and marketing strategies in the upcoming third quarter to enhance sales and sustainability [1][2]. Group 1: Industry Trends - Multiple insurance companies are set to accelerate the replacement of traditional insurance with dividend insurance, aiming for a target where dividend insurance constitutes at least 30% of their business by 2025 [1]. - The recent regulatory guidance emphasizes sustainable operations and comprehensive services rather than merely competing on yield, marking a significant shift in the industry’s approach to product offerings [1][2]. Group 2: Regulatory Changes - Financial regulators have issued guidelines to enhance the sustainable operation of dividend insurance, focusing on dynamic constraints to prevent companies from overextending future payouts [3][4]. - Insurers are required to balance the predetermined rates of dividend insurance with actual investment returns and ensure that the proposed dividend levels are justifiable and sustainable [4][5]. Group 3: Market Dynamics - The adjustment of guaranteed rates for traditional insurance products from 2.5% to 2% and for dividend insurance from 2% to 1.5% is expected to shift consumer preference towards more flexible dividend products [2]. - The ability of insurers to provide dividends is influenced by their investment performance and the historical burden of high-rate policies, which can affect current dividend levels [5][6]. Group 4: Competitive Landscape - Insurers with strong ratings and robust investment performance are likely to gain a competitive edge in the dividend insurance market, while smaller firms may face increased challenges in a landscape where yield competition is curtailed [6]. - The dynamic regulatory framework allows for some flexibility in dividend distribution, enabling companies to align their offerings with actual capabilities and market conditions [5][6].

每经记者 涂颖浩 每经编辑 廖丹 个人养老金制度出台已满三年。 2022年4月21日，国务院办公厅印发《关于推动个人养老金发展的意见》（以下简称《意见》），提出推动发展适合中国国情、政府政策支持、个人自愿参 加、市场化运营的个人养老金，实现养老保险补充功能。 自个人养老金制度试点以来，个人养老金保险产品不断扩容，保通社梳理发现，截至目前，保险类在售产品114款，其中，专属商业养老保险、分红型、万 能型的浮动收益类保险产品数量超50款，占在售产品总数近五成。 业内人士在与记者交流时表示，浮动收益类产品可以通过分红等方式，增厚客户收益，是监管鼓励的方向，对于投资能力较强的公司而言，在此类产品的探 索上更具优势。 保险产品数量扩容，浮动收益类产品占比提升 | 阳光人寿 | б | 1 | 17 | | --- | --- | --- | --- | | 太平人寿 | 5 | 2 | 40 | | 利安人寿 | 4 | 1 | ટર | | 交银人寿 | 4 | 1 | 25 | | 工银安盛 | 7 | 2 | 28.5 | | 中英人寿 | 3 | 0 | 0 | | 中意人寿 | 3 | 3 | 100 | | ...