2026哈尔滨国际冰雪经济博览会上的雪镜展品。 2026哈尔滨国际冰雪经济博览会上的冰雪装备展区。 "三亿人上冰雪"催生"新蓝海" 除了哈尔滨本地企业，本届冰博会还汇集了来自全国多地的冰雪产业全链条装备，见证更多国产品牌的 崛起。鸿基索道等带来速滑场地、索道等冰雪设施；黑龙国际等展示雪板、冰刀鞋等个人穿戴用品；徐 州徐工等亮出破冰机、除雪机等清冰雪"硬核装备"；云枫汽车、联合飞机等带来甲醇汽车、无人直升机 等产品；波司登等知名品牌则呈现高品质冰雪服装。 在2026哈尔滨国际冰雪经济博览会展会现场，参会嘉宾（左）为参观者介绍智能碳纤维滑雪板性能。 1月6日，参观者在2026哈尔滨国际冰雪经济博览会现场观看宣传视频哈尔滨国际冰雪经济博览会现场观 看宣传视频。。 为期3天的2026哈尔滨国际冰雪经济博览会（简称"冰博会"）日前落下帷幕，吸引了来自20多个国家和 地区的约300家知名企业参展。业内人士分析，展览具有风向标意义，即中国"带动三亿人参与冰雪运 动"的成果，正从文旅端"消费热"深度传导至供给端"制造强"。 冰雪产业全链条装备国产品牌崛起 冰博会现场，在哈尔滨凡奇智能科技有限公司的展位，一副变色滑雪镜吸引不少 ...

Core Insights - The Harbin International Ice and Snow Economy Expo showcased China's efforts to engage 300 million people in winter sports, indicating a shift from tourism consumption to manufacturing strength in the ice and snow industry [2][4][6] - The expo featured 300 renowned companies from over 20 countries, highlighting the growing domestic capabilities in ice and snow equipment manufacturing [2][6] Industry Developments - The 2023-2024 winter season saw 264 million participants in various ice and snow sports and over 385 million people engaged in ice and snow tourism in China, demonstrating a solid grassroots foundation for winter sports [4] - The expo introduced a comprehensive "ice and snow economy industry chain map," illustrating the entire industry chain from equipment manufacturing to tourism and cultural services [4][6] Technological Innovations - Harbin's local universities and research institutions presented 80 ice and snow technology transformation achievements, including advanced products like deep-sea exploration devices and ice sculpture robots [4] - Innovations such as color-changing ski goggles developed by Harbin Institute of Technology were showcased, featuring Bluetooth technology and automatic lens adjustment [2][4] Market Trends - Chinese companies are increasingly exporting ice and snow technology, with firms like Ma Die Er Group and Hai Rui Ice and Snow exporting landscape construction and mobile ice-making technologies to countries like Kazakhstan and Saudi Arabia [6][7] - Global ice and snow giants are shifting from merely selling products to developing and manufacturing in China, as seen with brands like TPR and Italian Tianbing Group planning to establish R&D centers in China [7][9] Future Outlook - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, supported by local initiatives to cultivate specialized industrial chains [9] - The successful hosting of the Beijing Winter Olympics and the upcoming Harbin Asian Winter Games are expected to further enhance the ice and snow equipment manufacturing industry in China [9]

Core Insights - The first Harbin International Ice and Snow Economy Expo concluded, attracting over 300 enterprises from more than 20 countries and regions, showcasing advancements in ice and snow technology and products [1][3]. Industry Developments - The expo highlighted China's goal to engage 300 million people in ice and snow sports, reflecting a shift from cultural tourism consumption to manufacturing strength [1]. - The event featured innovative products such as a color-changing ski goggle developed by a team from Harbin Institute of Technology, showcasing advancements in low-temperature materials [3]. - A total of 80 ice and snow technology transformation achievements were presented by 29 local universities and research institutions, indicating strong academic and industrial collaboration [3]. Market Trends - The Chinese ice and snow economy is projected to reach a total scale of 1.5 trillion yuan by 2030, with local governments actively promoting specialized industrial chains and clusters [5]. - Participation in ice and snow sports reached 264 million people, with over 385 million engaging in ice and snow leisure tourism, demonstrating a solid grassroots foundation for the industry [7]. Domestic Brand Growth - The expo showcased a variety of domestic ice and snow equipment, including carbon fiber ski helmets and snow removal machines, indicating a rise in local manufacturing capabilities [7]. - Companies are leveraging aerospace materials for product development, enhancing the performance and safety of ice and snow gear [7]. International Collaboration - Chinese ice and snow technology is beginning to be exported, with companies like Ma Die Er Group and Hai Rui Ice and Snow exporting technologies to countries like Kazakhstan and Saudi Arabia [8]. - Foreign enterprises are shifting from merely selling products in China to establishing R&D and production facilities within the country, indicating a strategic pivot towards local market integration [9]. Future Outlook - The successful hosting of the Beijing Winter Olympics and the upcoming Harbin Asian Winter Games are seen as pivotal moments for the growth of China's ice and snow equipment manufacturing industry [9]. - The continuous improvement of the modern ice and snow industry system positions China as a potential global innovation center and collaboration hub in the ice and snow sector [9].

Group 1 - The first Harbin International Ice and Snow Economy Expo attracted over 300 enterprises from more than 20 countries and regions, showcasing a blend of ice and snow art with advanced technologies like unmanned snow removal machines and solid-state batteries [1] - The expo highlighted China's goal of engaging 300 million people in ice and snow sports, indicating a shift from cultural tourism consumption to manufacturing strength in the supply chain [1] - The event featured 80 ice and snow technology transformation achievements from 29 local universities and research institutions, demonstrating the integration of technology into the ice and snow economy [2][4] Group 2 - The Chinese ice and snow sports participation reached 264 million people, with over 385 million people engaging in ice and snow leisure tourism, indicating a strong grassroots foundation for the industry [4] - The Chinese government aims for the ice and snow economy to reach a total scale of 1.5 trillion yuan by 2030, with local authorities in Heilongjiang and Harbin developing specialized plans to cultivate five key industrial chains [3] - Domestic brands are rising, with companies utilizing aerospace materials to innovate products like carbon fiber ski helmets, showcasing a collaborative approach between academia and industry [4] Group 3 - Foreign enterprises are shifting from merely selling products in China to establishing R&D and production facilities within the country, indicating a trend towards localization [6] - Global ice and snow giants are planning to set up significant manufacturing centers in China, which will not only support local ice and snow sports development but also extend their reach to Southeast Asia and Japan [6] - The successful hosting of the Beijing Winter Olympics and the Harbin Asian Winter Games has positioned China as a historical opportunity for the ice and snow equipment manufacturing industry [7]