在跨境电商竞争白热化的2025年，苗姐团队凭借"短视频+社交裂变"模式跑通东南亚、欧美市场，其核心经验可提炼为三大可复制策略，为普通卖家提供从 选品到变现的实操指南。 工具层面，用剪映"一键成片"功能生成视频，用OBS直播推流，85%的学员在1个月内能独立完成选品与视频制作。数据显示，采用该模板的宝妈学员小 李，3条视频播放量突破百万，带动1200单销量，单月利润超4000美元。 三、私域流量沉淀：构建可持续变现闭环 为摆脱平台限制，苗姐团队强调"TK引流+独立站+私域运营"的三层架构。典型路径为：TK视频挂独立站链接→用户下单后添加WhatsApp客服→后续推送新 品和优惠券。 某珠宝卖家通过独立站设置"首单9折"吸引转化，再通过WhatsApp推送"限量款"刺激复购，复购率从15%提升至45%，用户生命周期价值是单次购买的3倍。 关键动作在于设置"钩子产品"（如9.9美元试用装）降低引流门槛，同时持续输出内容（如珠宝保养教程）增强信任。数据显示，私域运营可使单客年均消 费超200美元，远高于纯电商模式。 一、数据驱动选品：精准锁定蓝海市场 苗姐团队独创的"三阶验证模型"成为选品核心工具。通过Echotik ...

Core Insights - The article highlights the rapid rise of the media company "Yingshijifeng" in the apparel e-commerce sector, achieving significant sales milestones during the Double Eleven shopping festival [1][2][5]. Group 1: Sales Performance - Yingshijifeng sold 200,000 T-shirts in a year, with its apparel brand STORMCREW experiencing explosive sales, leading to temporary stockouts during the Double Eleven period [2][5]. - As of November 24, the Yingshijifeng Tmall flagship store had nearly 50 products listed, with sales figures showing over 10,000 units sold for various items, including T-shirts priced over 100 yuan and a 500+ yuan down jacket [5][6]. - The total sales volume for the Yingshijifeng flagship store on Douyin reached 860,000 units, with a total sales revenue exceeding 7.5 million yuan from October 26 to November 24 [6][7]. Group 2: Brand and Market Position - Yingshijifeng, founded by Tim (Pan Tianhong), has leveraged its strong social media presence, amassing over 14.4 million followers on Bilibili and 9.45 million on Douyin, to drive its e-commerce success [1][7]. - The company has shifted its focus from traditional advertising to developing its own brand, which has become one of its most profitable business segments, accounting for a significant portion of its revenue [7][8]. Group 3: Consumer Engagement - The brand's success is attributed to its strong connection with its audience, particularly among younger consumers who are willing to spend on products due to their admiration for Pan Tianhong and the content produced by Yingshijifeng [8][10]. - The purchasing behavior of consumers indicates a dual motivation: support for the influencer and attraction to the product quality, showcasing the effectiveness of the "fan economy" in driving sales [10][12]. Group 4: Challenges and Future Outlook - Despite its current success, Yingshijifeng faces challenges in brand positioning and supply chain management as it seeks to expand further into the competitive apparel market [12]. - The reliance on Pan Tianhong's personal brand and the potential fading of the "fan economy" raises questions about the sustainability of Yingshijifeng's e-commerce growth in the long term [12][13].

Core Viewpoint - The TK (TikTok) e-commerce project launched by Miao Jie’s team is emerging as a popular choice for cross-border entrepreneurship in 2025, driven by a "short video + social fission" model, with significant profit potential supported by four core logics: "traffic dividend, product selection strategy, operational model, and technological empowerment" [1] Group 1: Traffic Dividend - TK has surpassed 2 billion global monthly active users, with penetration rates in emerging markets like Southeast Asia, Latin America, and the Middle East below 30%, providing a natural traffic pool for the project [3] - In Q1 2025, TK e-commerce GMV in Mexico surged by 688% quarter-on-quarter, highlighting the explosive potential of non-saturated markets [3] - The decentralized traffic distribution mechanism of TK is friendly to new accounts, allowing zero-follower accounts to gain 5,000 to 100,000 exposures with quality content [3] Group 2: Product Selection Strategy - The team focuses on the "three high principles" for product selection: high cost-performance (average price of $10-30), high visual impact (e.g., stress relief toys, novel home goods), and high demand pain points (e.g., storage solutions for small apartments) [4] - For instance, a video showcasing a "one-second desktop organization" with a "Free Shipping" tag sold over 5,000 units of a magnetic data cable, generating approximately $25,000 in profit [4] Group 3: Operational Model - The project employs a "no inventory + dropshipping" model, with startup costs ranging from $3,000 to $5,000, including membership fees and sample testing [7] - The cash flow turnover rate is controlled within 90 days, and the model includes a closed-loop system of "TK traffic + private domain monetization," increasing the repurchase rate from 15% to 45% [7] - An example includes a jewelry seller using TK to drive traffic to Shopify, offering a 10% discount on the first order to attract conversions, leading to an average annual customer spend of over $200 [7] Group 4: Technological Empowerment - AI tools are enhancing efficiency across the entire supply chain, with product selection tools like Echotik monitoring blue ocean categories in real-time [8] - Content production costs have been reduced from $500 to $20 per video using Canva templates and AIGC voiceovers, while automated bidding systems have improved advertising ROI from 1:3 to 1:7 [8] - This technology-driven approach creates a sustainable profit model through a virtuous cycle of "product selection - optimization - repurchase," rather than relying on short-term trends [8] Group 5: Profit Potential - The profit potential of the TK cross-border e-commerce project is supported by a sustainable business loop formed by "traffic dividend, niche markets, light asset model, and technological empowerment" [10] - Data indicates that students who invest an average of 3 hours daily have a 70% success rate of earning $8,000 monthly within three months [10] - For ordinary individuals, leveraging the current window period through a "small order quick response" model to accumulate supply chain and user assets may represent the best path for cross-border entrepreneurial success [10]

Core Viewpoint - The company is actively engaging with investors and progressing on multiple fronts, including the development of new materials, acquisitions, and expanding its market presence. Group 1: Investor Communication - On September 19, the company held an investor communication session via an online platform, involving key personnel such as the chairman and financial director [1]. Group 2: Samarium Iron Nitride Magnetic Material Project - The company is in the process of constructing a pilot production line for high-performance samarium iron nitride magnetic powder, expected to be completed by the end of September [2]. - The successful mass production of this project could lead to market expansion in various fields, including electronics and construction, enhancing the company's market share and competitive position [2]. Group 3: Acquisition of Guangzhou Jinnan Magnetic - The company is progressing with the acquisition of 100% equity in Guangzhou Jinnan Magnetic, which is expected to enhance its competitive advantage globally [3]. - The acquisition aims to create synergies in technology and market resources, improving operational efficiency and cost control [3]. Group 4: Other Business Developments - The MIM product line is in its early stages, focusing on technology optimization and market expansion, with new products developed in various sectors [4]. - The first production line for transparent radiation protection materials has been completed, with an annual capacity of 10,000 square meters, targeting medical and security markets [4]. - The company is expanding its overseas presence, with production in Vietnam and sales in North America, showing slight revenue growth in the first half of 2025 [4].