从"一件家电"到"一个家"，绿色融入生活场景 当你听到碳中和时，是否觉得那是国家战略、行业大事，离自己的柴米油盐有点远?12月23日，海尔智 家（600690）的一场发布会，把碳中和这个宏大命题，实实在在地摆在了我们每一个用户面前。它清晰 地告诉我们：碳中和，不仅关乎地球未来，更直接关乎你我的生活品质、健康等。 你家的电费单，也是碳足迹账单 据国际能源署统计，家电产品用电量已占全球总电力消耗的20%以上。这意味着，我们每按一次空调遥 控器，每启动一次洗衣机，都在参与全球的碳排放。过去，节能可能只是省钱的选择;今天，它已成为 每个人对环境保护的一份贡献。 绿色，不止于理念，更是"爆款"的底色 真正的绿色创新，不应是让用户牺牲体验、付出高昂成本，而应是让生活更便捷、更经济。海尔智家深 谙此道，其全球爆款产品就是最佳证明：在国内，懒人三筒洗衣机"一套水电，三筒同洗"，省时超 50%，卖出了30多万台;麦浪冰箱"一天不到一度电"，上市三个季度销量破百万。在海外，X11洗衣机比 最高能效标准还节能70%，成为"全球最节能"的畅销品;尽管价格是行业均价3倍，但节能50%的Combo 洗衣机15个月销量超百万台。 这些产品 ...

Group 1 - The global market for magnetic levitation air conditioning is experiencing a "one strong, many strong" pattern, with a sales growth of 18.0% for magnetic levitation centrifugal units, significantly outpacing the 7.5% growth of large chillers [1] - Chinese brands now hold nearly 50% of the global market share, breaking the foreign monopoly, with Haier leading at 23.6% market share, surpassing the combined share of the second (11.1%) and third (10.9%) ranked companies [1] - In the domestic market, Haier's share exceeds 50% in 2024, equivalent to the total of all other brands combined [1] Group 2 - The core appeal of magnetic levitation air conditioning lies in its revolutionary energy-saving potential, with applications that can save over 50% in electricity compared to traditional air conditioning [3] - The integration of AI systems allows for automatic adjustments based on real-time temperature and load, reducing maintenance costs by 40% and enabling "unmanned operation" [3] - Despite the promising outlook, challenges such as increased price competition and varying quality due to over 50 new brands entering the market are present, indicating a transition from "wild growth" to "regulated competition" [3] - A national standard for oil-free suspended centrifugal chillers, led by Haier, was published in March and will be implemented on October 1, involving 21 participating enterprises [3] - Over the next five years, magnetic levitation air conditioning is expected to deeply integrate with AI and renewable energy technologies, expanding its application scenarios, especially in the context of global warming and energy-saving initiatives [3] - Brand competition is anticipated to intensify, with a focus on technological and standard leadership as key to maintaining market position [3]