从"一件家电"到"一个家"，绿色融入生活场景 当你听到碳中和时，是否觉得那是国家战略、行业大事，离自己的柴米油盐有点远?12月23日，海尔智 家（600690）的一场发布会，把碳中和这个宏大命题，实实在在地摆在了我们每一个用户面前。它清晰 地告诉我们：碳中和，不仅关乎地球未来，更直接关乎你我的生活品质、健康等。 你家的电费单，也是碳足迹账单 据国际能源署统计，家电产品用电量已占全球总电力消耗的20%以上。这意味着，我们每按一次空调遥 控器，每启动一次洗衣机，都在参与全球的碳排放。过去，节能可能只是省钱的选择;今天，它已成为 每个人对环境保护的一份贡献。 绿色，不止于理念，更是"爆款"的底色 真正的绿色创新，不应是让用户牺牲体验、付出高昂成本，而应是让生活更便捷、更经济。海尔智家深 谙此道，其全球爆款产品就是最佳证明：在国内，懒人三筒洗衣机"一套水电，三筒同洗"，省时超 50%，卖出了30多万台;麦浪冰箱"一天不到一度电"，上市三个季度销量破百万。在海外，X11洗衣机比 最高能效标准还节能70%，成为"全球最节能"的畅销品;尽管价格是行业均价3倍，但节能50%的Combo 洗衣机15个月销量超百万台。 这些产品 ...

12月23日，以"智绘零碳未来 共赴绿色新程"为主题的海尔智家碳中和战略发布会在青岛举行。现场， 海尔智家发布了碳中和白皮书，承诺不晚于2050年实现全球运营碳中和，并在全球范围内100%使用可 再生能源。这是中国家电头部企业中，首个明确全球运营边界不晚于2050年碳中和承诺。 海尔智家董事长兼总裁李华刚在发布会上表示："我们致力于推动一场从智能产品、智慧场景到智慧家 庭生态的绿色变革，将绿色化战略融入产品创新、场景创造与用户生活的每一步，构建全链路绿色低碳 生态体系。" 在具体实践上，海尔智家的绿色化是"智能"加持的，通过全面拥抱AI，为全球用户提供绿色智能产品。 在智慧家庭场景，海尔智家构建了"垂域深耕+通用协同"的UHome智慧家庭大模型，可以借助传感器实 时感知人员动线、设备状态与环境参数，并通过智家大脑的分析决策，在客厅、厨房、卧室等空间自适 应调节温湿度、光照与能耗。拿一套120㎡的三口之家来说，空调在舒适区间无人操作时自动节能，能 耗减少约20%；冰箱精准匹配用户使用习惯，凌晨自动降频，能耗减少约10%；热水器记忆洗澡时段精 准加热，避免24小时空耗。这样下来，每月总电费可降低15%-25%。 ...

本报讯 （记者刘钊）在践行ESG的道路上，海尔智家（600690）又有新成果。12月23日，以"智绘零碳 未来 共赴绿色新程"为主题的海尔智家碳中和战略发布会在青岛举行。现场，海尔智家发布了碳中和白 皮书，承诺不晚于2050年实现全球运营碳中和，并在全球范围内100%使用可再生能源。这是中国家电 头部企业中，首个明确全球运营边界的碳中和承诺。 海尔智家董事长兼总裁李华刚在发布会上表示："当前，气候变化正重塑着人类的生活环境。面对这个 时代命题，我们将可持续发展作为企业经营的核心理念，并通过构建全链路绿色低碳生态体系，推动企 业的高质量发展。" 在构建全链路绿色低碳生态体系上，"场景"是海尔智家绿色化战略的载体。目前，海尔智家实现了从智 慧家庭场景到商用办公场景，再到工业场景的绿色全覆盖。 其中，在智慧家庭场景，海尔智家构建了"垂域深耕+通用协同"的UHome智慧家庭大模型，可以借助传 感器实时感知人员动线、设备状态与环境参数，并通过智家大脑的分析决策，在客厅、厨房、卧室等空 间自适应调节温湿度、光照与能耗。如空调在舒适区间无人操作时自动节能，能耗减少约20%；冰箱精 准匹配用户使用习惯，凌晨自动降频，能耗减少 ...

新浪科技讯 12月23日下午消息，海尔智家今日发布碳中和白皮书，承诺不晚于2050年实现全球运营碳 中和，并在全球范围内100%使用可再生能源。海尔智家董事长兼总裁李华刚表示："当前，气候变化正 重塑着人类的生活环境。面对这个时代命题，我们将可持续发展作为企业经营的核心理念，并通过构建 全链路绿色低碳生态体系，推动企业的高质量发展。" 在构建全链路绿色低碳生态体系上，"场景"是海尔智家绿色化战略的载体。据悉，目前海尔智家实现了 从智慧家庭场景到商用办公场景，再到工业场景的绿色全覆盖。 在智慧家庭场景，海尔智家构建了"垂域深耕+通用协同"的UHome智慧家庭大模型，可以借助传感器实 时感知人员动线、设备状态与环境参数，并通过智家大脑的分析决策，在客厅、厨房、卧室等空间自适 应调节温湿度、光照与能耗。如空调在舒适区间无人操作时自动节能，能耗减少约20%；冰箱精准匹配 用户使用习惯，凌晨自动降频，能耗减少约10%。 在智慧楼宇场景，海尔智家自主研发的"楼宇大脑"，能结合建筑耗能情况与外部天气变化，实现能源自 主分配调节。仅磁悬浮空调方案，已累计节能45亿度电，减少二氧化碳排放约400万吨，相当于种下 2.18亿棵树 ...

在践行ESG的道路上，海尔智家又有新成果。12月23日，以"智绘零碳未来 共赴绿色新程"为主题的海尔智家碳中和战略发布会在青岛举行。现场，海尔智 家发布了碳中和白皮书，承诺不晚于2050年实现全球运营碳中和，并在全球范围内100%使用可再生能源。这是中国家电头部企业中，首个明确全球运营边 界的碳中和承诺。 海尔智家董事长兼总裁李华刚在发布会上表示："当前，气候变化正重塑着人类的生活环境。面对这个时代命题，我们将可持续发展作为企业经营的核心理 念，并通过构建全链路绿色低碳生态体系，推动企业的高质量发展。" 在构建全链路绿色低碳生态体系上，"场景"是海尔智家绿色化战略的载体。目前，海尔智家实现了从智慧家庭场景到商用办公场景，再到工业场景的绿色全 覆盖。 其中，在智慧家庭场景，海尔智家构建了"垂域深耕+通用协同"的UHome智慧家庭大模型，可以借助传感器实时感知人员动线、设备状态与环境参数，并通 过智家大脑的分析决策，在客厅、厨房、卧室等空间自适应调节温湿度、光照与能耗。如空调在舒适区间无人操作时自动节能，能耗减少约20%；冰箱精准 匹配用户使用习惯，凌晨自动降频，能耗减少约10%；热水器记忆洗澡时段精准加热，避免 ...

经济观察网在践行ESG的道路上，海尔智家（600690）又有新成果。12月23日，以"智绘零碳未来共赴 绿色新程"为主题的海尔智家碳中和战略发布会在青岛举行。现场，海尔智家发布了碳中和白皮书，承 诺不晚于2050年实现全球运营碳中和，并在全球范围内100%使用可再生能源。这是中国家电头部企业 中，首个明确全球运营边界的碳中和承诺。 "智能"是海尔智家绿色化战略的引擎。海尔智家将人工智能技术与绿色运营、产品创新、智慧解决方案 实现了深度融合。 国际能源署(IEA)数据显示，家电产品用电量已占全球总电力消耗的20%以上。这不仅是一个数字，更 是一个信号，提醒我们家庭中的能源使用，关乎全球脱碳进程。 因此，在产品创新时，海尔智家就将AI技术深度融入产品核心架构，旨在为全球用户提供节能又好用 的爆款产品。 海尔智家董事长兼总裁李华刚在发布会上表示："当前，气候变化正重塑着人类的生活环境。面对这个 时代命题，我们将可持续发展作为企业经营的核心理念，并通过构建全链路绿色低碳生态体系，推动企 业的高质量发展。" 在构建全链路绿色低碳生态体系上，"场景"是海尔智家绿色化战略的载体。目前，海尔智家实现了从智 慧家庭场景到商用办 ...

12月6日至7日，由知萌咨询机构主办的"2026消费趋势大会暨趋势创新大会"在北京举行。大会上，备受业界关注的《中国消费趋势十年变迁史》与《2026中 国消费趋势报告》正式发布。来自政策研究、学术界及消费各领域的专家与领军企业代表齐聚，共同剖析消费市场变革的深层逻辑，展望"十五五"时期的消 费新机遇。 十年洞察与趋势发布：从高速增长到"意义与价值"追寻 知萌年度消费趋势报告已连续发布十年，成为观察中国消费市场变迁的重要窗口。知萌咨询机构创始人兼CEO肖明超在主题演讲中回顾了过去十年的商业周 期变化："我们经历了一轮从高速增长走向高质量增长的换挡。一个以规模、速度、红利为关键词的追赶时代已经落幕，今天我们进入了需要深度耕耘、追 求精度、真正研究人心价值的时代。" 基于历时数月的全国性调研与趋势共创，知萌正式发布了以"意义与价值"为核心关键词的《2026中国消费趋势报告》。报告指出十大消费趋势，分别是理感 共生、品质精算、心灵游牧、日常高光、共感体验、在地潮生、内行主义、健康调频、品牌共识、AI场景力。其中"理感共生"与"品质精算"被视作理解当下 消费者的关键。肖明超阐释道，消费者正在成为"理性的感性主义者"，其 ...

Core Insights - The report from Zhimeng Consulting highlights that over 80% of consumers engage in "emotional consumption" at least once a month, with 77.8% pursuing "less but better" consumption and 74.4% expecting personal growth from their purchases [1] - Generation Z, defined as those born between 1995 and 2009, is identified as the main consumer group, comprising approximately 300 million individuals, or 20% of the total population, yet contributing to 40% of total consumption [1] - The report predicts ten key consumption trends for 2026, including concepts like "quality calculation" and "AI scenario power" [1] Company Insights - Haier accelerated the development of a new washing machine model after a user-generated design gained significant attention, leading to a product launch in less than two months [2] - The "Lazy Three-Tub Washing Machine" achieved over 10,000 units sold on JD.com within 48 minutes of its launch, with total sales exceeding 1.5 billion yuan [2] - Haier plans to expand its product line based on user feedback, introducing additional products like a standard size version and a shoe washing machine [2] Industry Insights - Xiaohongshu has conducted research linking user emotions to purchasing behavior, identifying 35 major emotional categories and 95 subcategories to inform brand marketing strategies [2] - The platform aims to connect users with brands through a decentralized marketing approach, leveraging its 350 million monthly active users to address consumer needs [3] - Despite the recognition of the importance of understanding consumer needs, translating these insights into actual sales growth remains a challenge for consumer goods companies [4] - Zhimeng Consulting's CEO emphasizes the need for brands to build emotional memory points rather than relying solely on data-driven marketing, suggesting a budget restructuring to prioritize brand building over immediate sales effects [4]

Core Viewpoint - Haier Smart Home has been consistently recommended as a "gold stock" by various brokerages due to its strong performance and strategic initiatives in both domestic and international markets [1][2]. Domestic Performance - Haier Smart Home has undergone a comprehensive digital transformation across its R&D, manufacturing, marketing, and logistics, leading to improved operational efficiency [1]. - The company has established an efficient product incubation platform, resulting in a 15.6% increase in SKU efficiency in the first three quarters [1]. Inventory Management - The implementation of a more agile and efficient operational system has enhanced overall operational efficiency, with 74% of products reaching customers directly from county-level specialty stores in the first three quarters [2]. International Growth - Haier Smart Home's overseas market revenue grew by 10.5% year-on-year in the first three quarters, with significant growth in various regions: over 25% in South Asia, over 15% in Southeast Asia, and over 60% in the Middle East and Africa [2]. - The company has maintained stable operations in North America and steadily increased its market share in Europe [2]. Strategic Resilience - Haier Smart Home's robust performance and clear strategic direction demonstrate its operational resilience in navigating the complexities of the global market, contributing to its favorable outlook among brokerages [2].

Core Insights - The emphasis on developing new productive forces and creating world-class enterprises is highlighted by General Secretary Xi Jinping, indicating a focus on innovation and brand strength in Chinese companies [1] - The 2025 China Top 500 Enterprises list shows a continuous increase in the entry threshold, with the number of billion-dollar companies rising from 222 in 2020 to 267 in 2024, and 15 companies reporting revenues exceeding 100 billion yuan [1] Innovation-Driven Brand Strength - Innovation is recognized as the primary driving force for many Chinese companies, leading to the establishment of brand benchmarks [2] - Significant advancements in technology and independent research capabilities are being made, as seen in projects like the "Energy Storage No. 1" and the achievements of Great Wall Motors in safety testing [3][4] Major Equipment Collaboration - The nuclear technology innovations by China National Nuclear Corporation demonstrate the country's strength in exporting nuclear power equipment to multiple countries [5] - Various high-profile projects, such as the C919 aircraft and the "Dream" deep-sea drilling ship, showcase China's growing capabilities in diverse fields [5] Enhancing Brand Value - Companies like Yili and Master Kong are focusing on product quality and innovation, with Yili leading in global dairy brand value and Master Kong leveraging patents for healthier product lines [8] - The emphasis on local resources and high-quality development is evident in companies like Guyu Biotechnology and Yangtze River Pharmaceutical Group, which are enhancing their brand reputation through innovation [9] Global Expansion of Brand Influence - Chinese brands are increasingly making their mark internationally, with companies like Xifeng Liquor and Haier expanding their reach and enhancing brand recognition through innovative marketing strategies [10] - State-owned enterprises like State Power Investment Corporation are actively participating in international energy cooperation, further solidifying their global presence [10] Social Responsibility and Brand Development - Companies are increasingly integrating social responsibility into their brand missions, with initiatives aimed at improving community welfare and environmental sustainability [11][16] - Financial institutions are developing tailored products to support rural economies and enhance financial accessibility, demonstrating a commitment to social impact [15] Conclusion - The ongoing transformation from "Made in China" to "Created in China" reflects a broader shift towards quality and brand strength, positioning Chinese brands for continued success in the global market [17]