每经记者｜许立波 每经编辑｜张海妮 与此形成对比的是，宠物创新药正成为新的增长引擎。mRNA疫苗等前沿技术正在被引入动保领域，推 动行业回归创新驱动的本质。在产业的"水深火热"与"创新突围"之间，中国动保企业正在摸索新的发展 路径。产品同质化导致低价内卷 动保行业也称为兽药行业，从规模看，中国动保产业已发展为一个体量接近700亿元的市场。根据中国 兽药协会披露的数据，2019年至2023年，国内兽药企业销售额从503.95亿元增至696.51亿元，年均复合 增长率达8.4%。不过近年来，受行业竞争加剧影响，市场增速明显放缓，毛利率持续下行，出现增收 不增利的情况。 8月20日至24日，第二十七届亚洲宠物展（以下简称亚宠展）在上海新国际博览中心举行。今年亚宠展 规模约为31万平方米，海内外参展企业2600多家，预计将吸引超51万专业观众和宠物爱好者参观。 亚宠展的热度正是近年来国内动物保健行业高速发展的缩影。伴随着市场规模持续增长，越来越多的玩 家正在被吸引入局，动保行业也不可避免地陷入低价内卷的旋涡。 国海证券在日前发布的研报中指出，动保行业作为养殖产业链的上游，其行业景气度往往跟下游生猪养 殖行业紧密相关。 ...

Investment Rating - The report does not explicitly state an investment rating for the animal health industry, but it highlights potential growth areas such as pet pharmaceuticals and international expansion [1]. Core Insights - The animal health industry is experiencing a slowdown in growth, with increasing competition leading to a "Matthew Effect" where larger companies gain more market share at the expense of smaller firms [3][39]. - The industry is shifting back to a research and development-driven model, with innovation becoming crucial for future growth [4][83]. - The pet pharmaceutical market and international expansion are identified as key areas for long-term growth, with pet medical consumption projected to reach approximately 84 billion yuan in 2024 [5][78]. Summary by Sections 1. Overview of the Animal Health Industry - The animal health industry, also known as the veterinary drug industry, includes a wide range of products such as vaccines, antibiotics, and feed additives [11][12]. - The market size has grown from 50.395 billion yuan in 2019 to 69.651 billion yuan in 2023, with a CAGR of 8.43% [3][12]. 2. Increasing Competition and Market Dynamics - The industry is facing a slowdown in growth, with sales increasing from 62.095 billion yuan in 2020 to 69.651 billion yuan in 2023, while average gross profit has decreased from 21.998 billion yuan to 21.297 billion yuan [3][39]. - The "Matthew Effect" is evident as larger companies leverage their product portfolios and R&D investments to capture more market share [3][52]. 3. Shift Towards R&D and Innovation - The industry is moving away from its cyclical nature, with a focus on integrated strategies and innovation to counteract competitive pressures [4][69]. - The average profit per head in self-breeding pig farming is expected to improve significantly in 2024, indicating potential for recovery in related sectors [4][62]. 4. Growth Opportunities in Pet Pharmaceuticals and Exports - The pet medical market is projected to grow rapidly, with a significant increase in demand for preventive care and treatment as pet owners become more health-conscious [5][78]. - The report highlights the successful export of domestic pet pharmaceuticals, marking a breakthrough in international markets [5][78]. 5. Key Companies to Watch - Companies such as 瑞普生物 (Reap Bio), 科前生物 (KQ Bio), and 回盛生物 (Hui Sheng Bio) are recommended for attention due to their innovative approaches and market positioning [6].

宠物是指家里喂养的动物，主要有猫、狗、龟、鸟类、兔、咸水鱼、淡水鱼等，爬行动物有蜘蛛、蜥蜴、蝎子等。随着人们物质生活和精神生活的不断改 善，中国宠物数量在不断提升。根据沙利文数据，2020年至2024年，中国宠物数量从3.1亿只增长至4.3亿只，期间年复合增长率达8.2%。未来，随着社交 媒体对宠物文化的推广，预计到2029年，中国宠物数量将达到5.7亿只，2025年至2028年的年复合增长率达到5.8%。 但与欧美国家相比，中国宠物饲养家庭比例仍较低，这意味着该市场还具有巨大的潜力，随之也促进了宠物医疗行业的飞速发展。宠物药是指专门用于预 防、治疗、诊断宠物疾病，保证宠物身心健康，以及用于防止宠物疾病传染给人，保障饲养者健康和安全的药物。宠物药根据产品的类别划分，包含抗寄 生虫药物、生物制品、抗感染药物、饲料药物添加剂和其他药物，按剂型分主要有片剂、擦剂、喷剂、滴剂、软膏剂、注射剂和疫苗等。其中，市场份额 最大的是抗寄生虫药物，占据了28%市场份额，全球市场总额高达31.15亿美元。 根据《非罗考昔合成工艺研究》文章资料整理，动脉网制图 据沙利文数据，为了满足庞大的宠物医疗市场需求，2020年至 2024年 ...