Workflow
福朋喜来登酒店
icon
Search documents
万豪国际借力进博会加速在华布局 大中华区酒店规模突破660家
Zhong Guo Jing Ji Wang· 2025-11-07 08:46
Group 1 - The 8th China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing global brands and innovations [1] - Marriott International has seen its scale in China grow more than twofold since its first participation in CIIE in 2018, now operating over 660 hotels across more than 150 cities [1] - The Fairfield by Marriott brand is celebrating its 30th anniversary globally, with nearly 100 hotels set to open in China, reflecting strong demand in the select-service market [1] Group 2 - The World Travel and Tourism Council predicts that by 2035, China's tourism industry will contribute over 27 trillion RMB to the economy, with a growth rate double that of the overall economy [2] - Marriott International is leveraging industry opportunities through local innovations to drive business growth and enhance customer experiences, with a record number of new hotel openings in the Greater China region expected by Q3 2025 [2] - The company is accelerating the growth momentum of its select-service brand matrix while solidifying its leadership in the luxury and high-end market segments [2]
外企看中国丨万豪国际借力进博会加速在华布局 大中华区酒店规模突破660家
Zhong Guo Jing Ji Wang· 2025-11-07 04:45
据介绍,福朋喜来登酒店2004年进入中国内地市场,2023年在华实现50家酒店的突破,2025年在华 进入提速发展阶段。截至今年10月,该品牌本年度已在中国开业30多家酒店,形成了以一、二线城市为 重点、兼顾热门休闲目的地的布局。目前,万豪国际在大中华区共拥有超660家酒店、9万多名员工,为 全球2.6亿"万豪旅享家"会员提供服务。 万豪国际集团进博会展台前人流穿梭。 中国经济网上海11月7日讯(记者 魏金金)第八届中国国际进口博览会(以下简称"进博会")于11月5日 至10日在上海举办。作为进博"全勤生",万豪国际集团自2018年首次参展以来,已实现在华规模超两倍 增长,以24个品牌矩阵,超660家酒店,覆盖150多个城市和目的地。 万豪国际集团进博会展台局部。 中国经济网记者魏金金/摄 万豪国际集团全球执行委员会成员、大中华区总裁毛怡冰表示,"进博会搭建了中国与世界对话的 窗口,也让全球消费者看到万豪国际在华持续发展创新的成果。"她特别提到,今年恰逢福朋喜来登品 牌全球成立30周年,该品牌在华开业酒店数量即将突破百家,这不仅印证了精选服务市场的强劲需求, 也彰显了品牌的持久生命力。 根据世界旅游及旅行理事 ...
很多新开的福朋喜来登开始提供免费洗衣了
3 6 Ke· 2025-11-07 02:05
Core Insights - The article discusses the shift of international hotel brands in China, particularly the introduction of free self-service laundry in mid-range hotels like Four Points by Sheraton, indicating a response to changing consumer expectations and competitive pressures from local brands [2][11][15]. Group 1: Market Dynamics - International hotel groups are adjusting their strategies in the Chinese market due to declining performance and increased competition from local mid-range and high-end brands [2][19][25]. - The introduction of free laundry services by Four Points by Sheraton reflects a broader trend where many new hotels are adopting this service to enhance customer experience [11][14][26]. - The competitive landscape is intensifying, with local brands gaining significant market share and consumer preference in the mid-range hotel segment [25][26]. Group 2: Financial Performance - Marriott's recent financial reports indicate a slight increase in revenue per available room (RevPAR) globally, but the performance in the Greater China region remains weak, with a decline in average daily rate (ADR) and RevPAR [19][21][22]. - The company has noted that the Asia-Pacific region, excluding China, has shown stronger growth, highlighting the challenges faced in the Chinese market [20][22]. Group 3: Consumer Expectations - There is a growing consumer demand for amenities like free laundry services, which has become a standard expectation in many mid-range hotels [14][15]. - The article notes that approximately 60% of domestic three- and four-star hotels now offer self-service laundry facilities, with new hotels achieving a coverage rate of 73% [14]. Group 4: Strategic Adjustments - International hotel brands are beginning to adopt more flexible service models, such as allowing hotel owners to choose whether to include amenities like executive lounges [16]. - The shift towards offering free services and amenities is seen as a necessary response to changing consumer preferences and competitive pressures [15][26].