Core Viewpoint - The article discusses the impact of U.S. tariffs on Ford's operations in China, highlighting the company's strategies to adapt to the changing market conditions and maintain consumer stability while ensuring supply continuity [3][4]. Group 1: Tariff Impact and Strategy - The U.S. government's tariff policies have created significant pressure on American car manufacturers, including Ford, with China raising tariffs on U.S. imports from 84% to 125% [3]. - Ford's strategy involves stabilizing consumer demand and ensuring a continuous supply chain, with plans to increase local production of imported models and components in China [4][5]. - The company is evaluating the pricing impact of tariffs on imported models and is prepared to adjust its sales forecasts accordingly [4][6]. Group 2: Localization and Production Challenges - Ford is considering the localization of some imported models if the tariffs continue to affect sales, with the complexity of technology and supply chain being key factors in the decision-making process [6][7]. - The company emphasizes the importance of quality control in the localization process, requiring thorough testing and certification for all components, even those from established suppliers [7]. - Ford's commitment to quality is illustrated by its insistence on testing imported components in the Chinese market to ensure they meet local conditions [7]. Group 3: Market Performance and Consumer Preferences - The Ford Lingrui, produced in China, has successfully been exported to 56 countries across five continents, indicating strong international demand [8]. - There is a growing acceptance among Chinese consumers for electric versions of traditional models, which may accelerate the electrification of Ford's pickup products [9]. - The Ford Lema has a diverse pricing strategy, with a starting price of 290,000 yuan and a main sales price of 399,800 yuan, reflecting consumer preferences for higher-end models [10]. Group 4: Customization and Community Engagement - Ford aims to create a lifestyle brand rather than just selling vehicles, focusing on product quality, customization options, and building a global community [11]. - The official modification platform "Ford Zongheng Purchase" generated sales of 100 million yuan in its first year, showcasing the demand for customized vehicle modifications [12]. - The company has organized over a thousand outdoor activities for vehicle owners, enhancing community engagement and brand loyalty [12].

Core Insights - The 2025 Shanghai International Automobile Industry Exhibition serves as a platform for showcasing new vehicles and highlights the intense competition in the smart electric vehicle era [3][4] - The penetration rate of L2-level assisted driving new cars in China reached 65% in the first quarter of 2025, pushing all players to turn their PPT technologies into tangible user experiences [3] - The exhibition reflects the automotive industry's survival rules, where electrification is the entry ticket and intelligence is the lifeline, with Chinese consumers becoming the ultimate judges of global technology routes [3] Industry Trends - Domestic brands prominently featured intelligent electric technology as their core competitive advantage at the exhibition, with various new electric products launched [5] - SAIC Group emphasized that all new technologies will first be implemented in its IM car brand, showcasing innovations like the "steer-by-wire digital chassis technology" [5] - Dongfeng Motor introduced its "Tianyuan Intelligent" technology brand, offering a range of solutions from NOA assisted driving to L4 and L5 level autonomous driving [6] Product Launches - NIO's second model under the brand "Ladao," the L90, was unveiled and is set for delivery in Q3 2025, while Li Auto launched the Li MEGA and Li L6 models [8] - SAIC Group announced plans to introduce 17 new overseas models over the next three years, indicating a strong focus on international markets [8] - Volkswagen showcased over 50 models, including 7 global debuts, emphasizing its commitment to smart connected vehicles [9] Localization Strategies - Foreign brands are increasingly focusing on localization, with Porsche announcing a strategic upgrade of its China R&D center and Nissan unveiling its first globally designed and produced plug-in hybrid pickup truck [10] - Ford introduced the new F-150 Raptor and Lincoln's new Navigator, indicating a continued investment in both electric and traditional fuel vehicles [10] Supply Chain Developments - Bosch plans to launch an "end-to-end" model for assisted driving solutions by the end of the year, reflecting the growing demand in the Chinese market [11] - Chip manufacturer Chipsea Technology introduced an AI cockpit SoC chip, with plans for mass production in 2026 [11] - CATL showcased new battery technologies, including the "Xiao Yao Dual-Core Battery" and "Sodium New Battery," highlighting advancements in the power battery sector [12] Historical Context - The 2025 Shanghai Auto Show marks the 40th anniversary of the event, symbolizing the evolution of China's automotive industry from a technology follower to a leader in electrification and intelligence [12]

Core Insights - Ford is creating an immersive outdoor experience at the 2025 Shanghai Auto Show, featuring a unique "campfire square" design to engage visitors [1] - The company will open its first outdoor-themed park in China, located in Jining, Shandong, in November 2024, offering new experiences related to off-roading and outdoor lifestyles [1] - The new Ford F-150 Raptor and the Ford Bronco Heritage Edition made their debut at the auto show, showcasing significant design upgrades and advanced off-road technologies [1][2] Product Highlights - The new Ford F-150 Raptor features the Terrain Management System (TMS) with seven driving modes, off-road turn assist, and a 360-degree camera system [2] - The Ford Bronco Heritage Edition pays homage to the original model with a classic two-tone paint scheme and retro design elements, including a distinctive white grille and special wheels [3] - Ford is also emphasizing its performance vehicles, with plans to return to F1 racing in the 2026 season and participate in the Le Mans top-tier events in 2027 [3]