Company Overview - BlueFocus Communication Group Co., Ltd. (referred to as BlueFocus) submitted its listing application to the Hong Kong Stock Exchange on December 30, marking its second application in 2023, having previously submitted on June 25 [1] - Founded in 1996, BlueFocus specializes in providing technology-driven marketing services across various industries, addressing clients' marketing needs throughout their business lifecycle [3] - According to Frost & Sullivan, BlueFocus is the largest marketing service provider in China and ranks tenth among the top ten global marketing communication companies, being the only Chinese firm in this category [3] Business Segments - BlueFocus offers a range of marketing services categorized into digital advertising, integrated marketing, programmatic advertising, and public relations [4] - The company provides comprehensive marketing solutions, including social media marketing, big data analysis, public relations, creative design, and end-to-end project management [4] Financial Performance - For the fiscal years 2022, 2023, 2024, and the nine months ending September 30, 2025, BlueFocus reported revenues of approximately RMB 36.68 billion, RMB 52.62 billion, RMB 60.80 billion, and RMB 51.80 billion respectively [7] - The gross profit for the same periods was approximately RMB 1.71 billion, RMB 1.79 billion, RMB 1.53 billion, and RMB 1.34 billion, with corresponding gross profit margins of 4.7%, 3.4%, 2.5%, and 2.6% [8] - The net profit/loss for these periods was approximately -RMB 21.77 billion, RMB 1.12 billion, -RMB 2.97 billion, and RMB 2.30 billion [9] Strategic Initiatives - In 2023, BlueFocus launched its "All in AI" strategy, focusing on integrating artificial intelligence into its operations to drive business growth [5] - The company has developed an AI application engine, Blue AI, which has processed over 120 million marketing-specific data points, enhancing operational efficiency [5] - BlueFocus aims to expand its global presence through its "Globalization 2.0" strategy, transitioning from traditional agency models to localized operations and technology-driven services [5] Industry Insights - The global marketing industry is experiencing steady growth driven by digital transformation, the increasing adoption of AI solutions, and the rising demand for end-to-end services [12] - The Chinese marketing industry is expected to maintain its growth trajectory, supported by policy incentives, increasing brand establishment needs, and evolving consumer expectations [15] - The cross-border marketing services sector is particularly benefiting from the growth of outbound e-commerce, gaming, and mobile applications, with significant advertising budget increases [17]

Company Overview - BlueFocus Communication Group Co., Ltd. (referred to as BlueFocus) submitted its listing application to the Hong Kong Stock Exchange on December 30, marking its second application in 2023, having previously submitted on June 25 [1] - Founded in 1996, BlueFocus specializes in providing technology-driven marketing services across various industries, addressing clients' marketing needs throughout their business lifecycle [3] - According to Frost & Sullivan, BlueFocus is the largest marketing service provider in China and ranks tenth among the top ten global marketing communication companies, being the only Chinese company in this list [3] Business Segments - BlueFocus offers a range of marketing services categorized into digital advertising, integrated marketing, programmatic advertising, and public relations, among others [4] - The company provides comprehensive marketing services, including social media marketing, big data analysis, public relations, creative design, and end-to-end project management [4] Strategic Initiatives - In 2023, BlueFocus launched its "All in AI" strategy, focusing on integrating artificial intelligence into its operations to drive business growth [5] - The company has developed an AI application engine, Blue AI, which has processed over 120 million marketing-specific data points, enhancing operational efficiency and automation [5] - BlueFocus aims to expand its global presence through its "Globalization 2.0" strategy, transitioning from a traditional agency model to a localized and technology-driven approach [5] Financial Performance - BlueFocus reported revenues of approximately RMB 36.68 billion, RMB 52.62 billion, RMB 60.80 billion, and RMB 51.80 billion for the fiscal years 2022, 2023, 2024, and the nine months ending September 30, 2025, respectively [7] - The company's gross profit for the same periods was approximately RMB 1.71 billion, RMB 1.79 billion, RMB 1.53 billion, and RMB 1.34 billion, with corresponding gross margins of 4.7%, 3.4%, 2.5%, and 2.6% [8] - BlueFocus experienced net losses of approximately RMB 21.77 billion, RMB 1.12 billion, RMB 2.97 billion, and a profit of RMB 2.30 billion for the same periods [9] Industry Overview - The global marketing industry is experiencing steady growth driven by digital transformation, the increasing prevalence of AI solutions, and the rising demand for end-to-end services [12] - In China, the marketing industry is expected to continue its growth trajectory, supported by policy incentives, increasing brand establishment needs, and evolving consumer expectations [15] - The cross-border marketing services sector is particularly thriving, fueled by the growth of outbound e-commerce and advertising budgets in various industries [17]

Company Overview - BlueFocus Communication Group, established in 1996, provides technology-driven marketing services across various industries, catering to clients' marketing needs throughout their business lifecycle [3] - According to Frost & Sullivan, BlueFocus is the largest marketing service provider in China and ranks tenth among the top ten global marketing communication companies, being the only Chinese firm in this category [3][11] - The company is also recognized as the largest provider of cross-border marketing services for Chinese companies going overseas and the largest digital advertising agency in China [3] Business Segments - BlueFocus offers a range of marketing services, including digital advertising, integrated marketing services, programmatic advertising, and public relations [4] - The company has developed proprietary platforms such as Blue X and Blue Turbo for programmatic advertising services [4] Strategic Initiatives - In 2023, BlueFocus launched the "All in AI" strategy, focusing on integrating artificial intelligence into its operations to enhance business growth and efficiency [5] - The company has created an AI application engine, Blue AI, which has processed over 120 million marketing-specific data entries, leading to the development of 137 AI agents applicable in real marketing scenarios by September 2025 [5] Financial Performance - BlueFocus reported revenues of approximately RMB 36.68 billion, RMB 52.62 billion, RMB 60.80 billion, and RMB 51.80 billion for the fiscal years 2022, 2023, 2024, and the nine months ending September 30, 2025, respectively [7] - The gross profit for the same periods was approximately RMB 1.71 billion, RMB 1.79 billion, RMB 1.53 billion, and RMB 1.34 billion, with corresponding gross margins of 4.7%, 3.4%, 2.5%, and 2.6% [8] - The net profit figures were approximately -RMB 21.77 billion, RMB 1.12 billion, -RMB 2.97 billion, and RMB 2.30 billion for the respective periods [9] Industry Insights - The global marketing industry is experiencing steady growth driven by digital transformation, the increasing adoption of AI solutions, and the rising demand for end-to-end services [11] - The Chinese marketing industry is expected to maintain its growth trajectory due to policy incentives, increasing brand establishment needs, and evolving consumer expectations [14] - The cross-border marketing services sector is particularly benefiting from the growth of outbound e-commerce, gaming, and mobile applications, with significant advertising budget increases in these areas [16]

香港交易及結算所有限公司、香港聯合交易所有限公司與證券及期貨事務監察委員會對本申請版本的內容 概不負責，對其準確性或完整性亦不發表任何意見，並明確表示概不就因本申請版本全部或任何部分內容 而產生或因依賴該等內容而引致的任何損失承擔任何責任。 BlueFocus Intelligent Communications Group Co., Ltd. (北京藍色光標數據科技集團股份有限公司) （「本公司」） （於中華人民共和國註冊成立的股份有限公司） 的申請版本 警告 本申請版本乃根據香港聯合交易所有限公司（「聯交所」）及證券及期貨事務監察委員會（「證監會」）的要求 而刊發，僅用作提供資訊予香港公眾人士。 本申請版本為草擬本，其內所載資料並不完整，亦可能會作出重大變動。 閣下閱覽本文件，即代表 閣 下知悉、接納並向本公司、本公司的聯席保薦人、整體協調人、顧問或包銷團成員表示同意： 本公司招股章程根據香港法例第32章公司（清盤及雜項條文）條例送呈香港公司註冊處處長登記前，本公 司不會向香港公眾人士提出要約或邀請。倘於適當時候向香港公眾人士提出要約或邀請，準投資者務請僅 依據與香港公司註冊處處長註冊的本公司招股章程作出 ...

Group 1: Game Development and Revenue Growth - The in-app purchase revenue from the Tom Cat family IP games saw year-on-year growth of 27% in April and 24% in May [3] - The company is focusing on the development of new in-app monetization products, including "Jin Jie Cat Enlightenment Garden" and "Tom Cat Town," which are expected to further increase in-app revenue [3] - A new virtual pet game, "Tom Cat Mobilization 2," is set to launch in 2025, aiming to expand the user base and market influence [3] Group 2: AI Robot Sales Performance - The sales of Tom Cat AI robots have shown significant growth, with transaction volumes increasing by 137%, 96%, and 163% from March to May [4] - The company is expanding its offline sales channels, with the AI emotional companion robot now available in over 30 airport stores and other retail locations [4] Group 3: AI Robot Collaboration and Development - The company is collaborating with Yushu Technology on a robotic dog project, integrating voice control capabilities with the Tom Cat AI robot [6][5] - The AI robot's features include advanced movement capabilities and emotional support, targeting applications in elder care and home companionship [6] Group 4: Market Outlook and Competitive Advantages - A survey by Tencent Research Institute predicts the AI companionship market will reach a scale of 100 billion by 2027, highlighting the advantages of AI companionship over traditional methods [7] - The Tom Cat AI robot has several innovative features, including long-term memory and proactive interaction, enhancing user engagement [8] - The product leverages the Tom Cat IP, which has a large global fan base, and utilizes a specialized emotional support model for voice interaction [8][9] Group 5: Future Product Development Plans - The company has conducted over 480 updates to the first-generation Tom Cat AI emotional companion robot since December, indicating rapid iteration [10] - Future plans include launching AI robots with different IP characters, portable models, and AI solutions for data security and low-latency applications [10] Group 6: Programmatic Advertising Business - The company’s subsidiary, Aurion11, is exploring the commercialization of programmatic advertising services using machine learning and big data analytics [12] - Aurion11 aims to enhance advertising monetization for mobile application clients, currently engaging with potential clients in the gaming industry [12]

第一，强化品牌塑造。中国企业的品牌出海已从早期的1.0阶段演进至如今的3.0阶段：1.0阶段是供应链 出海，二十年前中国供应链开始全球化布局；2.0阶段是优质产品出海，高性价比产品走向全球；而3.0 阶段则更注重全球化品牌建设，即如何在场景与内容中与全球消费者建立信任感，这对品牌塑造至关重 要。 作为全球最大的程序化广告平台，TTD（The Trade Desk）的业务覆盖全球225个国家和地区。在当前关 税风暴席卷全球的背景下，中国企业出海有何新动向？从服务中企出海的第三方角度，TTD给出一些观 察。 "关税冲击以来，没有品牌的商家受影响最大。"TTD中国区资深业务拓展总监吴昱霖日前受访表示，和 TTD合作的基本上都是根基比较稳定的注重塑造品牌的企业，他们就比较有战略定力，没有立马调转船 头。 据吴昱霖观察，近年来，中国品牌的全球化意识显著提升，越来越多的品牌展现出充分的自信，主动选 择在海外主流媒体展示品牌形象，这种转变体现在：从单纯追求销售转化到注重长期品牌建设；从产品 功能宣传到品牌价值传递；从短期营销到百年品牌的战略规划。 "我们欣喜地看到，中国品牌正逐步建立起全球消费者信任的品牌力。"吴昱霖称，中 ...