Group 1: Game Development and Revenue Growth - The in-app purchase revenue from the Tom Cat family IP games saw year-on-year growth of 27% in April and 24% in May [3] - The company is focusing on the development of new in-app monetization products, including "Jin Jie Cat Enlightenment Garden" and "Tom Cat Town," which are expected to further increase in-app revenue [3] - A new virtual pet game, "Tom Cat Mobilization 2," is set to launch in 2025, aiming to expand the user base and market influence [3] Group 2: AI Robot Sales Performance - The sales of Tom Cat AI robots have shown significant growth, with transaction volumes increasing by 137%, 96%, and 163% from March to May [4] - The company is expanding its offline sales channels, with the AI emotional companion robot now available in over 30 airport stores and other retail locations [4] Group 3: AI Robot Collaboration and Development - The company is collaborating with Yushu Technology on a robotic dog project, integrating voice control capabilities with the Tom Cat AI robot [6][5] - The AI robot's features include advanced movement capabilities and emotional support, targeting applications in elder care and home companionship [6] Group 4: Market Outlook and Competitive Advantages - A survey by Tencent Research Institute predicts the AI companionship market will reach a scale of 100 billion by 2027, highlighting the advantages of AI companionship over traditional methods [7] - The Tom Cat AI robot has several innovative features, including long-term memory and proactive interaction, enhancing user engagement [8] - The product leverages the Tom Cat IP, which has a large global fan base, and utilizes a specialized emotional support model for voice interaction [8][9] Group 5: Future Product Development Plans - The company has conducted over 480 updates to the first-generation Tom Cat AI emotional companion robot since December, indicating rapid iteration [10] - Future plans include launching AI robots with different IP characters, portable models, and AI solutions for data security and low-latency applications [10] Group 6: Programmatic Advertising Business - The company’s subsidiary, Aurion11, is exploring the commercialization of programmatic advertising services using machine learning and big data analytics [12] - Aurion11 aims to enhance advertising monetization for mobile application clients, currently engaging with potential clients in the gaming industry [12]

第一，强化品牌塑造。中国企业的品牌出海已从早期的1.0阶段演进至如今的3.0阶段：1.0阶段是供应链 出海，二十年前中国供应链开始全球化布局；2.0阶段是优质产品出海，高性价比产品走向全球；而3.0 阶段则更注重全球化品牌建设，即如何在场景与内容中与全球消费者建立信任感，这对品牌塑造至关重 要。 作为全球最大的程序化广告平台，TTD（The Trade Desk）的业务覆盖全球225个国家和地区。在当前关 税风暴席卷全球的背景下，中国企业出海有何新动向？从服务中企出海的第三方角度，TTD给出一些观 察。 "关税冲击以来，没有品牌的商家受影响最大。"TTD中国区资深业务拓展总监吴昱霖日前受访表示，和 TTD合作的基本上都是根基比较稳定的注重塑造品牌的企业，他们就比较有战略定力，没有立马调转船 头。 据吴昱霖观察，近年来，中国品牌的全球化意识显著提升，越来越多的品牌展现出充分的自信，主动选 择在海外主流媒体展示品牌形象，这种转变体现在：从单纯追求销售转化到注重长期品牌建设；从产品 功能宣传到品牌价值传递；从短期营销到百年品牌的战略规划。 "我们欣喜地看到，中国品牌正逐步建立起全球消费者信任的品牌力。"吴昱霖称，中 ...