1月15日，众信旅游涨10.05%，成交额2.37亿元。两融数据显示，当日众信旅游获融资买入额6319.94万 元，融资偿还3737.81万元，融资净买入2582.14万元。截至1月15日，众信旅游融资融券余额合计3.75亿 元。 融资方面，众信旅游当日融资买入6319.94万元。当前融资余额3.75亿元，占流通市值的4.19%，融资余 额低于近一年40%分位水平，处于较低位。 机构持仓方面，截止2025年9月30日，众信旅游十大流通股东中，富国中证旅游主题ETF（159766）位 居第六大流通股东，持股1393.57万股，相比上期增加501.33万股。香港中央结算有限公司位居第九大流 通股东，持股630.45万股，相比上期减少1576.96万股。 责任编辑：小浪快报 资料显示，众信旅游集团股份有限公司位于北京市朝阳区朝阳公园路8号西2门01号，成立日期1992年8 月11日，上市日期2014年1月23日，公司主营业务涉及出境游批发、出境游零售及整合营销服务。主营 业务收入构成为：旅游批发76.66%，旅游零售13.76%，整合营销服务9.01%，其他行业产品0.56%。 截至9月30日，众信旅游股东户数6. ...

Core Insights - The Chinese cross-border e-commerce market is experiencing rapid growth, with market size projected to increase from $22.8 billion in 2020 to $46.17 billion by 2024, representing a compound annual growth rate (CAGR) of 19.3% [1][13] - By 2029, the market size is expected to reach $93.36 billion, indicating a doubling from 2024 [1][13] - The primary transaction models in China's cross-border e-commerce include B2B, B2C, and C2C, each with distinct advantages and challenges [1][6] - The marketing services market for cross-border e-commerce is fragmented, with leading companies like Province Guang Group and Miduo Duo providing integrated marketing and digital exhibition services [1][6] - Future trends in cross-border e-commerce marketing are expected to focus on intelligence, socialization, and localization, with a rising demand for one-stop marketing services [1][29] Market Growth - The market size of China's cross-border e-commerce is projected to grow significantly, with a CAGR of 14.6% from 2025 to 2029 [12] - The growth is driven by factors such as the acceleration of online consumption habits due to the COVID-19 pandemic, the expansion of cross-border e-commerce pilot zones, and improvements in infrastructure like overseas warehouses [13][29] - The market is expected to quadruple in size over the next decade, approaching the $1 trillion mark [13] Transaction Models - B2B (Business-to-Business): Strong scale effects, high transaction values, but challenges in buyer matching and long-term relationship maintenance [7] - B2C (Business-to-Consumer): High brand exposure and user experience, but faces high return rates and inventory pressure [7] - C2C (Consumer-to-Consumer): Suitable for niche products with a wide supply chain, but quality can be inconsistent [7] Regulatory Environment - The Chinese customs have established four special regulatory models (9610, 9710, 9810, 1210) to simplify declarations and reduce logistics costs [9] - Recent announcements include the cancellation of overseas warehouse filing requirements to further facilitate businesses [9] Marketing Services Landscape - The marketing services for cross-border e-commerce are evolving from single service providers to comprehensive platforms that integrate marketing, scenarios, and transactions [6][34] - Companies are increasingly relying on AI technology to enhance content production and precision marketing [1][29] Future Trends - The demand for one-stop marketing services is on the rise, driven by the need for integrated solutions that cater to diverse market characteristics and consumer habits [34] - The cross-border e-commerce ecosystem is becoming more robust, with platforms like TikTok Shop and Amazon enhancing seller service systems and local fulfillment capabilities [29][35]

Company Overview - BlueFocus Communication Group Co., Ltd. (referred to as BlueFocus) submitted its listing application to the Hong Kong Stock Exchange on December 30, marking its second application in 2023, having previously submitted on June 25 [1] - Founded in 1996, BlueFocus specializes in providing technology-driven marketing services across various industries, addressing clients' marketing needs throughout their business lifecycle [3] - According to Frost & Sullivan, BlueFocus is the largest marketing service provider in China and ranks tenth among the top ten global marketing communication companies, being the only Chinese firm in this category [3] Business Segments - BlueFocus offers a range of marketing services categorized into digital advertising, integrated marketing, programmatic advertising, and public relations [4] - The company provides comprehensive marketing solutions, including social media marketing, big data analysis, public relations, creative design, and end-to-end project management [4] Financial Performance - For the fiscal years 2022, 2023, 2024, and the nine months ending September 30, 2025, BlueFocus reported revenues of approximately RMB 36.68 billion, RMB 52.62 billion, RMB 60.80 billion, and RMB 51.80 billion respectively [7] - The gross profit for the same periods was approximately RMB 1.71 billion, RMB 1.79 billion, RMB 1.53 billion, and RMB 1.34 billion, with corresponding gross profit margins of 4.7%, 3.4%, 2.5%, and 2.6% [8] - The net profit/loss for these periods was approximately -RMB 21.77 billion, RMB 1.12 billion, -RMB 2.97 billion, and RMB 2.30 billion [9] Strategic Initiatives - In 2023, BlueFocus launched its "All in AI" strategy, focusing on integrating artificial intelligence into its operations to drive business growth [5] - The company has developed an AI application engine, Blue AI, which has processed over 120 million marketing-specific data points, enhancing operational efficiency [5] - BlueFocus aims to expand its global presence through its "Globalization 2.0" strategy, transitioning from traditional agency models to localized operations and technology-driven services [5] Industry Insights - The global marketing industry is experiencing steady growth driven by digital transformation, the increasing adoption of AI solutions, and the rising demand for end-to-end services [12] - The Chinese marketing industry is expected to maintain its growth trajectory, supported by policy incentives, increasing brand establishment needs, and evolving consumer expectations [15] - The cross-border marketing services sector is particularly benefiting from the growth of outbound e-commerce, gaming, and mobile applications, with significant advertising budget increases [17]

Company Overview - BlueFocus Communication Group Co., Ltd. (referred to as BlueFocus) submitted its listing application to the Hong Kong Stock Exchange on December 30, marking its second application in 2023, having previously submitted on June 25 [1] - Founded in 1996, BlueFocus specializes in providing technology-driven marketing services across various industries, addressing clients' marketing needs throughout their business lifecycle [3] - According to Frost & Sullivan, BlueFocus is the largest marketing service provider in China and ranks tenth among the top ten global marketing communication companies, being the only Chinese company in this list [3] Business Segments - BlueFocus offers a range of marketing services categorized into digital advertising, integrated marketing, programmatic advertising, and public relations, among others [4] - The company provides comprehensive marketing services, including social media marketing, big data analysis, public relations, creative design, and end-to-end project management [4] Strategic Initiatives - In 2023, BlueFocus launched its "All in AI" strategy, focusing on integrating artificial intelligence into its operations to drive business growth [5] - The company has developed an AI application engine, Blue AI, which has processed over 120 million marketing-specific data points, enhancing operational efficiency and automation [5] - BlueFocus aims to expand its global presence through its "Globalization 2.0" strategy, transitioning from a traditional agency model to a localized and technology-driven approach [5] Financial Performance - BlueFocus reported revenues of approximately RMB 36.68 billion, RMB 52.62 billion, RMB 60.80 billion, and RMB 51.80 billion for the fiscal years 2022, 2023, 2024, and the nine months ending September 30, 2025, respectively [7] - The company's gross profit for the same periods was approximately RMB 1.71 billion, RMB 1.79 billion, RMB 1.53 billion, and RMB 1.34 billion, with corresponding gross margins of 4.7%, 3.4%, 2.5%, and 2.6% [8] - BlueFocus experienced net losses of approximately RMB 21.77 billion, RMB 1.12 billion, RMB 2.97 billion, and a profit of RMB 2.30 billion for the same periods [9] Industry Overview - The global marketing industry is experiencing steady growth driven by digital transformation, the increasing prevalence of AI solutions, and the rising demand for end-to-end services [12] - In China, the marketing industry is expected to continue its growth trajectory, supported by policy incentives, increasing brand establishment needs, and evolving consumer expectations [15] - The cross-border marketing services sector is particularly thriving, fueled by the growth of outbound e-commerce and advertising budgets in various industries [17]

Company Overview - BlueFocus Communication Group, established in 1996, provides technology-driven marketing services across various industries, catering to clients' marketing needs throughout their business lifecycle [3] - According to Frost & Sullivan, BlueFocus is the largest marketing service provider in China and ranks tenth among the top ten global marketing communication companies, being the only Chinese firm in this category [3][11] - The company is also recognized as the largest provider of cross-border marketing services for Chinese companies going overseas and the largest digital advertising agency in China [3] Business Segments - BlueFocus offers a range of marketing services, including digital advertising, integrated marketing services, programmatic advertising, and public relations [4] - The company has developed proprietary platforms such as Blue X and Blue Turbo for programmatic advertising services [4] Strategic Initiatives - In 2023, BlueFocus launched the "All in AI" strategy, focusing on integrating artificial intelligence into its operations to enhance business growth and efficiency [5] - The company has created an AI application engine, Blue AI, which has processed over 120 million marketing-specific data entries, leading to the development of 137 AI agents applicable in real marketing scenarios by September 2025 [5] Financial Performance - BlueFocus reported revenues of approximately RMB 36.68 billion, RMB 52.62 billion, RMB 60.80 billion, and RMB 51.80 billion for the fiscal years 2022, 2023, 2024, and the nine months ending September 30, 2025, respectively [7] - The gross profit for the same periods was approximately RMB 1.71 billion, RMB 1.79 billion, RMB 1.53 billion, and RMB 1.34 billion, with corresponding gross margins of 4.7%, 3.4%, 2.5%, and 2.6% [8] - The net profit figures were approximately -RMB 21.77 billion, RMB 1.12 billion, -RMB 2.97 billion, and RMB 2.30 billion for the respective periods [9] Industry Insights - The global marketing industry is experiencing steady growth driven by digital transformation, the increasing adoption of AI solutions, and the rising demand for end-to-end services [11] - The Chinese marketing industry is expected to maintain its growth trajectory due to policy incentives, increasing brand establishment needs, and evolving consumer expectations [14] - The cross-border marketing services sector is particularly benefiting from the growth of outbound e-commerce, gaming, and mobile applications, with significant advertising budget increases in these areas [16]

香港交易及結算所有限公司、香港聯合交易所有限公司與證券及期貨事務監察委員會對本申請版本的內容 概不負責，對其準確性或完整性亦不發表任何意見，並明確表示概不就因本申請版本全部或任何部分內容 而產生或因依賴該等內容而引致的任何損失承擔任何責任。 BlueFocus Intelligent Communications Group Co., Ltd. (北京藍色光標數據科技集團股份有限公司) （「本公司」） （於中華人民共和國註冊成立的股份有限公司） 的申請版本 警告 本申請版本乃根據香港聯合交易所有限公司（「聯交所」）及證券及期貨事務監察委員會（「證監會」）的要求 而刊發，僅用作提供資訊予香港公眾人士。 本申請版本為草擬本，其內所載資料並不完整，亦可能會作出重大變動。 閣下閱覽本文件，即代表 閣 下知悉、接納並向本公司、本公司的聯席保薦人、整體協調人、顧問或包銷團成員表示同意： 本公司招股章程根據香港法例第32章公司（清盤及雜項條文）條例送呈香港公司註冊處處長登記前，本公 司不會向香港公眾人士提出要約或邀請。倘於適當時候向香港公眾人士提出要約或邀請，準投資者務請僅 依據與香港公司註冊處處長註冊的本公司招股章程作出 ...

Core Viewpoint - The company is expanding its integrated marketing business in Hainan by establishing a regional headquarters, aiming to enhance its service offerings and support the development of the local exhibition industry [1] Group 1: Company Developments - The establishment of Zhongqing Bolian Hainan Company will serve as the regional headquarters for Zhongqing Travel's integrated marketing business [1] - The company plans to gradually implement its exhibition activities, marketing communication, and event performances in Hainan [1] - Zhongqing Bolian Hainan Company will also take on the responsibilities of Zhongqing Travel's office in Hainan, exploring investment opportunities in tourism, scenic spots, hotels, and cultural creativity [1] Group 2: Industry Impact - The company aims to provide high-quality integrated marketing services to local and visiting clients in Hainan [1] - It will introduce international exhibition activities and large-scale events that are urgently needed in Hainan's free trade port, contributing to the development of the local exhibition industry [1]

Core Viewpoint - The stock of Zhongxin Tourism has shown fluctuations, with a recent increase of 2.09% and a total market capitalization of 7.193 billion yuan, despite a year-to-date decline of 0.95% [1] Group 1: Stock Performance - As of December 25, Zhongxin Tourism's stock price is 7.32 yuan per share, with a trading volume of 1.03 billion yuan and a turnover rate of 1.74% [1] - The stock has experienced a 4.27% increase over the last five trading days and a 4.57% increase over the last twenty days, while it has decreased by 2.66% over the last sixty days [1] - The company has appeared on the "Dragon and Tiger List" once this year, with the most recent occurrence on April 29, where it recorded a net buy of -50.3647 million yuan [1] Group 2: Financial Performance - For the period from January to September 2025, Zhongxin Tourism achieved an operating income of 5.241 billion yuan, representing a year-on-year growth of 10.96%, while the net profit attributable to shareholders decreased by 45.73% to 67.0186 million yuan [2] - The company has cumulatively distributed 112 million yuan in dividends since its A-share listing, with no dividends distributed in the last three years [3] Group 3: Shareholder Information - As of September 30, 2025, the number of shareholders for Zhongxin Tourism is 65,300, a decrease of 8.27% from the previous period, while the average circulating shares per person increased by 9.01% to 12,630 shares [2] - Among the top ten circulating shareholders, the "Fuguo Zhongzheng Tourism Theme ETF" holds 13.9357 million shares, an increase of 5.0133 million shares compared to the previous period [3]

Core Viewpoint - Zhongqing Travel's stock price has shown fluctuations with a recent increase, while the company faces challenges in net profit despite revenue growth [1][2]. Group 1: Stock Performance - On December 19, Zhongqing Travel's stock rose by 2.09%, reaching 9.76 yuan per share, with a trading volume of 97.90 million yuan and a turnover rate of 1.40% [1]. - The company's total market capitalization is 7.065 billion yuan [1]. - Year-to-date, the stock price has decreased by 3.08%, but it has increased by 3.50% over the last five trading days and 2.95% over the last twenty days [1]. Group 2: Financial Performance - For the period from January to September 2025, Zhongqing Travel reported revenue of 8.027 billion yuan, reflecting a year-on-year growth of 13.89%, while net profit attributable to shareholders decreased by 21.06% to 121 million yuan [2]. Group 3: Business Segments - Zhongqing Travel's main business segments include IT products (44.11%), integrated marketing services (15.83%), tourism services (15.81%), and other services [1]. - The company is involved in various sectors such as tourism, high-tech, venture capital, and securities investment [1]. Group 4: Shareholder Information - As of October 31, the number of shareholders for Zhongqing Travel is 69,000, with an average of 10,486 circulating shares per person [2]. - The top ten circulating shareholders include various ETFs, with notable changes in holdings among them [3].

Group 1: Core Values and Strategic Insights - The foundation of a reputable integrated marketing company lies in its deep commercial understanding and strategic construction capabilities, acting as a co-builder of business goals alongside clients [2] - Excellent service providers integrate brand strategy, product strategy, and market communication seamlessly, ensuring marketing activities are closely linked to business outcomes from the outset [2] Group 2: Execution and Data-Driven Strategies - Leading companies excel in breaking down channel and data silos, demonstrating strong capabilities in omnichannel planning and execution [3] - They effectively combine online digital marketing with offline traditional channels to ensure consistent brand messaging across various touchpoints [3] - Data-driven decision-making is emphasized, with the establishment of scientific monitoring and analysis systems to optimize marketing strategies in real-time [3] Group 3: Innovation and Technology Application - In an era of information overload, the ability to produce high-quality, interactive content and leverage cutting-edge technology is crucial for establishing a differentiated reputation [4] - Top integrated marketing service providers possess strong content creativity and storytelling abilities, utilizing marketing automation tools, AI, and big data analytics for personalized communication [4] Group 4: Industry Benchmark - Deep Media - Deep Media Group, founded in 2005, is a leading digital integrated marketing group in China, with a nationwide service network [5] - The company has a professional team of over 600 members and serves more than 100 leading enterprises across various sectors, including technology, healthcare, and finance [6] - Deep Media has received numerous awards and recognitions, establishing itself as a trusted partner for brand upgrades among top enterprises [6][7] Group 5: Case Studies of Success - Deep Media has significantly contributed to the international brand development of Casarte, covering various core areas such as brand strategy and public relations [8] - The company has provided comprehensive marketing services for Kuaishou over six years, achieving substantial exposure and numerous industry awards [9][10] - Deep Media's partnership with Honor has resulted in multiple award-winning campaigns, showcasing its effectiveness in public relations and marketing [10] Group 6: Comprehensive Service Capabilities - Deep Media's reputation is built on a systematic methodology and consistent delivery, ensuring a strong market presence [11] - The company maintains a complete service chain covering strategy, creativity, media, technology, and data, ensuring efficient execution of complex marketing projects [11] - A culture of continuous innovation and learning is fostered, allowing the company to provide forward-looking solutions to clients [11] Group 7: Conclusion - The search for the "best reputation" in digital and integrated marketing companies involves identifying those that can perfectly combine strategic depth, execution precision, innovation sharpness, and commercial warmth [12] - Companies like Deep Media exemplify industry leaders by building comprehensive service capabilities that not only achieve client success but also establish a solid market reputation [12]