Group 1 - The "Happiness Gathering - New Year Celebration" employee goods fair is part of the "Million Invitations" series organized by the Changchun Federation of Trade Unions, taking place simultaneously at the Changchun Trade Union Building and the Changchun Workers' Sports Center [1] - The event utilizes digital tools and offline experiences, providing a shopping platform for employees with quality products at reasonable prices through a "Union Selection + Universal Subsidy" model [1] - The fair features 52 offline partner merchants, including 13 well-known brands, offering local specialty products such as Jilin rice and Changbai Mountain mushrooms, as well as traditional New Year goods like gift boxes and nuts [1] Group 2 - The Changchun Federation of Trade Unions is developing a multi-faceted service system that combines offline experiences, online interactions, and a points system to enhance inclusive services [2] - A "Blessing Zone" is set up at the event where calligraphers will gift Spring Festival couplets and "Fu" characters to employees from January 31 to February 1 [2] - Online interactive benefits include a "Friend Invitation Certification" activity where both the inviter and invitee receive points for completing real-name authentication on the app, and daily limited-time "super value flash sales" for products like flour and yogurt [2]

Group 1 - The core viewpoint of the article highlights the significant growth in the Chinese New Year consumer market, showcasing a blend of traditional and modern products that cater to evolving consumer preferences [1][3] - Traditional items such as red clothing, zodiac decorations, and various gift boxes are in high demand, with a notable increase in searches for "Year of the Horse" related products, which saw over 80% growth in search volume [1][2] - The consumer market is experiencing a trend of "new and old integration," with traditional decorations like window flowers and lanterns remaining popular while new tech products are reshaping the festive shopping landscape [1][3] Group 2 - The boundaries of New Year goods are expanding, with a surge in sales of tech-savvy and practical items such as electric moxibustion devices and abdominal massagers, which saw sales growth exceeding 10 times [2] - In rural markets, smart home appliances are becoming the new trend, with products like robotic vacuum cleaners and integrated cooking machines experiencing sales increases of 121% and 114% respectively [2] - Home service orders, including laundry and car washing services, have also seen significant growth, with order volumes increasing over three times year-on-year, reflecting a shift towards convenience and quality in consumer choices [2][3]

Core Insights - The primary focus of consumers during the Spring Festival is on gifts for elders, with 78% of searches related to "gifts for elders" [1] - There is a significant shift in consumer behavior towards selecting gifts based on the actual needs and preferences of elders, emphasizing practicality and frequent use [1] Group 1: Consumer Preferences - 47.1% of consumers prioritize health and safety when selecting gifts for elders, followed closely by 46.8% considering the actual needs and preferences of the elders [1] - 77.2% of consumers are choosing nutritional supplements as gifts, indicating a more targeted and refined approach compared to traditional gift-giving [1] Group 2: Trends in Gift Selection - 73.5% of consumers are interested in selecting smarter and more convenient electronic products for elders, focusing on features like health monitoring and assistance in daily tasks [2] - The overall search volume for gift boxes has increased by over 60% since the launch of the Spring Festival shopping event, with specific categories like nut gift boxes seeing a tenfold increase [2] Group 3: Health and Practicality - 83.6% of consumers are opting for food gift boxes, reflecting a significant trend towards "health return" in gift selection [2] - The essence of gift-giving is shifting from mere presentation to practical care that aligns with the daily needs of elders, emphasizing comfort and safety [2]

Group 1 - The event "2026 Harvest China - Inner Mongolia Station and Inner Mongolia Online New Year Goods Festival Kuaishou Selection Conference" was organized by Hohhot Municipal Bureau of Commerce to promote local specialty products and expand sales channels [1] - Over 50 quality enterprises participated, showcasing more than 100 high-quality green products from Hohhot, including compound seasoning products, gift boxes, sea buckthorn beverages, and beef products [3] - The "Harvest China" initiative is a significant IP launched by Kuaishou E-commerce in 2026, aiming to support local economic development through collaborations with top Kuaishou influencers [5] Group 2 - The event facilitated initial cooperation intentions between over 30 enterprises and influencers, effectively linking precise marketing resources [3] - Kuaishou's advantages in short videos and live streaming were leveraged to help enterprises understand new support policies and learn e-commerce operational skills [5] - The Hohhot Municipal Bureau of Commerce plans to continue building e-commerce promotion platforms to help more local quality products reach the national market [5]