Core Insights - The city of Liaocheng has implemented a robust "renewal" program supported by special long-term government bonds to stimulate consumer spending through trade-in initiatives for various products [1][2] Group 1: Economic Impact - In 2024, the city issued a total of 606.53 million yuan in subsidies, benefiting 207,000 consumers and directly driving 4.1 billion yuan in large-scale consumption [1] - The total retail sales of consumer goods reached 108.53 billion yuan in 2024, marking a year-on-year growth of 7.1%, with automotive retail sales increasing by 18.5% and home appliance sales by 11.8% [1] Group 2: Policy Expansion - The "renewal" policy will be optimized and expanded in 2025, increasing the categories of home appliances from 8 to 12 and home renovation from 3 to 5, while also adding subsidies for mobile digital products and including vehicles meeting National IV emission standards in the trade-in program [2] - The expanded policy has already driven 5.1 billion yuan in consumption, indicating a sustained increase in market activity [2] Group 3: Digital Innovation - Liaocheng has launched the "Hui Xun Huan" digital platform, the first of its kind in the province, to facilitate the trade-in process across multiple product categories, enhancing efficiency in subsidy verification by over 80% [2] - Since 2024, the platform has facilitated the recycling of 533,800 home appliances and the purchase of 769,400 new items, achieving a trade-in conversion rate of 79% and directly promoting 3.04 billion yuan in green and smart appliance consumption [2]

Core Insights - The Chinese government has allocated long-term special bond funds to support the consumption upgrade program, particularly focusing on trade-in initiatives for consumer goods [1][2] - The city of Liaocheng has implemented a robust consumption upgrade strategy, resulting in significant economic impacts and consumer engagement [1][2] Group 1: Consumption Upgrade Impact - In 2024, Liaocheng's consumption upgrade initiatives have issued subsidies totaling 606.53 million yuan, benefiting 207,000 consumers and directly driving large-scale consumption by 4.1 billion yuan [1] - The total retail sales of social consumer goods in Liaocheng reached 108.53 billion yuan in 2024, marking a year-on-year growth of 7.1%, with automotive retail sales increasing by 18.5% and home appliance sales by 11.8% [1] Group 2: Policy Expansion and Digital Innovation - The consumption upgrade policy in Liaocheng will be further optimized in 2025, expanding the categories eligible for trade-in subsidies from 8 to 12 for home appliances and from 3 to 5 for home decoration, while also including digital products and certain fuel vehicles [2] - The "Hui Xun Huan" digital platform has been established as a comprehensive service model for the trade-in program, enhancing efficiency by over 80% in subsidy verification and achieving a trade-in conversion rate of 79% [2] - The platform has successfully recycled 533,800 home appliances and facilitated the purchase of 769,400 new items, contributing 3.04 billion yuan to green and smart home appliance consumption [2]

Core Insights - Chinese home appliance brands have historically focused on performance growth and factory production in overseas markets, neglecting service system development, leading to a perception of a service void in these markets [1] - Haier Smart Home is breaking this perception by achieving the highest user satisfaction on Vietnam's largest appliance retail platform DMX by July 2025, through digital service models and optimized dispatch systems [3] Group 1: Service Efficiency Improvements - Haier Smart Home is addressing slow service times in Vietnam by implementing digital collaboration to enhance service efficiency, achieving nearly a 20% improvement in service timeliness through pilot projects and system integration with DMX [3] - The company has initiated a direct dispatch model for service orders, achieving a 98% direct dispatch rate, with plans to expand this model to third-party networks and other regional countries [3] Group 2: Enhanced User Experience - The introduction of the "5S" service standard across five Southeast Asian countries has improved user satisfaction, with over 40,000 users benefiting and a 70% improvement in user reputation [4] - In the first half of the year, despite market pressures, Haier Smart Home experienced an 18.29% growth in the Southeast Asian market, maintaining its position as the top player in the white goods sector, particularly in Vietnam [4] - The company's experience indicates a shift in overseas market competition from sales to service, suggesting that a digital and localized service system may become a new pillar for brand premiumization [4]