Core Insights - Chinese home appliance brands have historically focused on performance growth and factory production in overseas markets, neglecting service system development, leading to a perception of a service void in these markets [1] - Haier Smart Home is breaking this perception by achieving the highest user satisfaction on Vietnam's largest appliance retail platform DMX by July 2025, through digital service models and optimized dispatch systems [3] Group 1: Service Efficiency Improvements - Haier Smart Home is addressing slow service times in Vietnam by implementing digital collaboration to enhance service efficiency, achieving nearly a 20% improvement in service timeliness through pilot projects and system integration with DMX [3] - The company has initiated a direct dispatch model for service orders, achieving a 98% direct dispatch rate, with plans to expand this model to third-party networks and other regional countries [3] Group 2: Enhanced User Experience - The introduction of the "5S" service standard across five Southeast Asian countries has improved user satisfaction, with over 40,000 users benefiting and a 70% improvement in user reputation [4] - In the first half of the year, despite market pressures, Haier Smart Home experienced an 18.29% growth in the Southeast Asian market, maintaining its position as the top player in the white goods sector, particularly in Vietnam [4] - The company's experience indicates a shift in overseas market competition from sales to service, suggesting that a digital and localized service system may become a new pillar for brand premiumization [4]