1月26日，2026咸阳新春年货购物节系列活动启动。本次年货购物节在咸阳各县（市、区）同步开 展，将持续至2月13日。市级会场设在咸阳老街、中华广场、人民广场，设置展位430余个，参展企业近 500家，涵盖农特产品、糖酒食品、年庆礼品、服装服饰、日用百货以及以旧换新等10多个领域。 1月26日至3月3日，咸阳将依托新春年货购物节，同步举办全市网上年货节，邀请网红达人、非遗 代表性传承人现场直播，满足群众多渠道购物需求。2月10日至4月9日，咸阳将聚焦百货、商超、餐 饮、成品油等重点领域，投放500万元专项消费券，咸阳相关县（市、区）也将结合实际，投放专项消 费券，引导企业叠加优惠，让群众享受实惠。（记者：琚鹏飞） "此次新春年货购物节活动规模大、持续时间长、覆盖面广，打通了商旅文、吃住用各环节，引导 上下游、产供销企业广泛参与。"咸阳市商务局相关负责人说，系列活动旨在以更高质量的商品供给和 更好的消费体验满足居民多元化、个性化消费需求，促进经营主体稳定发展，激发市场消费活力，让群 众在欢度新春佳节的同时畅享更多乐趣。 ...

Core Viewpoint - The Xi'an Municipal Bureau of Commerce is implementing a series of consumer promotion activities to boost consumption during the "Double Festival" period, focusing on expanding domestic demand, promoting consumption, and benefiting people's livelihoods [1][3]. Group 1: Promotion Activities - The Bureau is organizing a variety of large-scale promotional events, including the "21st Xi'an New Year Goods Fair," "Good Things Ahead, Happy Shopping in Chang'an," and the "National Online New Year Goods Festival," featuring over a thousand merchants and more than ten thousand types of products [1][3]. - Activities will include discounts, giveaways, and a special "New Year Goods Zone" in key commercial areas, combining live demonstrations, creative product sales, and food tastings to enhance the festive shopping atmosphere [1][3]. Group 2: Online and Offline Integration - The Bureau is coordinating with major commercial enterprises to create a seamless online and offline shopping experience, focusing on food, travel, and home appliances, with a series of integrated promotional activities [1][3]. - The initiative aims to meet diverse consumer needs through various discount measures and rich shopping scenarios [1][3]. Group 3: Consumer Environment Optimization - To ensure the smooth execution of promotional activities, the Bureau emphasizes both service enhancement and regulatory oversight, aiming to optimize the consumer environment for residents and visitors [1][3].