Sales Performance - In March, the company achieved sales of 22,949 vehicles, representing a year-on-year increase of 23% and a month-on-month increase of 28.2% [1][3] - Cumulative sales for the first three months of the year reached 56,552 vehicles, marking a 13% year-on-year growth [1] Market Position and Strategy - Since entering the Chinese market, the company has sold over 6.5 million vehicles, generating sales revenue exceeding 652 billion and contributing 52.5 billion in taxes [3] - The company is adapting to the trends of electrification, intelligence, and connectivity by implementing a dual-fuel product strategy and expanding its channel network [4][8] Manufacturing and Technology - The company operates a 4.0 smart manufacturing plant in Yancheng, Jiangsu, featuring 570 robots that perform various tasks with high precision, producing a completed vehicle body every 50 seconds [6][7] - The plant includes four major workshops with nearly 100% automation in stamping and welding, and over 70% in the engine workshop [7] Product Development - The company is developing a diverse product matrix that includes both fuel and electric vehicles, such as the 2025 EV5 and the new K3 special edition [9][10] - The EV5, built on the E-GMP platform, boasts a range of 720 km, showcasing the company's commitment to high-quality and high-value products [10] Channel Expansion - The company is accelerating the construction of a service network, aiming to establish 57 SI 2.0 standard showrooms in key cities by 2025 [15][16] - Collaborations with major dealer groups and online platforms like JD and Tmall are enhancing the company's sales channels and customer service experience [19] Corporate Social Responsibility - The company has invested over 55 million in social responsibility projects, including building homes and improving educational facilities [21] - It has implemented a solar power project that generates significant energy savings and reduces carbon emissions, earning multiple ESG awards [23][24] Future Outlook - The company aims to continue its focus on quality and user satisfaction, providing high-quality and intelligent automotive products and services to meet evolving consumer demands [25][26]

撰 文 / 洪晗琪 设 计 / 师 超 起亚汽车上一次出圈，是对席卷全行业的"价格战"公开唱反调。 "起亚不打算打价格战"，比起以低价换市场份额，起亚更关心如何在提升工人福利、保证产业链健 康的情况下涨销量。相比简单粗暴的"价格战"，起亚更想打一场由技术创新与产品升级驱动的"价 值战"。 这年3月，起亚中国发布新能源战略，计划在2023年-2027年期间，在中国市场推出6款电动车： EV6 GT、EV5、EV9、入门级SUV、基于新一代电动车专用平台开发的高端电动车、中型SUV。同 年，EV6 GT、EV5分别以进口、国产的方式快速导入国内市场。 市场的确朝着这个方向变化。根据乘联会数据，2024年1-10月，新能源乘用车L2级及以上的辅助驾 驶功能装车率达67.1%。过去一年，支持城区/高速自动驾驶辅助功能的车型，在20万元级市场广泛 中国之行坚定了起亚高层此前的判断：中国汽车市场的消费偏好已经与欧美地区截然不同。前者更 注重智能化、车联网及娱乐系统，后者则倾向于驾驶性能和品质 ——这更符合燃油车的产品开发 逻辑。 当竞争对手们为"流量"各显身手时，起亚更是表现佛系，发布会不对标"别人家的孩子"、不造概 念 ...