广州番禺板桥村 香云纱产业振兴 基地揭牌_南方 +_南方plus 11月26日，广州 市番禺区南村镇 板桥村举行非遗 香云纱产业振兴 基地和非遗香云 纱唐缘服饰工作 室揭牌仪式，并 召开产业赋能座 谈会。 据介绍，香云纱 染整技艺2008年 入选国家级非物 质文化遗产名 录，是岭南传统 纺织文化的代 表，以天然工 艺、独特质感和 深厚文化底蕴受 到行业关注。本 次项目落地板桥 村，有助于把传 统工艺融入乡村 场景，推动产业 创新与文化传播 同步发展。 该项目由板桥村 与广州科技贸易 职业学院共建， 入选2025年高 校"艺术乡见"工 作室培育项目。 该校将在板桥村 本次项目，南村 镇板桥村以非遗 香云纱为抓手， 联合广州科技贸 易职业学院共建 香云纱项目，成 功入选高校"艺 术乡见"工作室 培育项目，为乡 村文化、人才和 产业振兴开辟了 新的路径。 活动现场，大家 走进板桥村香云 纱产业实践基 地，参观染整工 艺及展厅。接 着，举行非遗香 云纱唐缘服饰工 作室揭牌仪式。 在产业赋能座谈 会上，参会人员 围绕产业升级和 校村协作等内容 交流研讨，进一 步明确合作方 向。会上还同步 举行了香云纱产 业振兴基地揭牌 ...

国际主播网红感受广州南沙"新"魅力 中新网广州11月26日电 题：国际主播网红感受广州南沙"新"魅力 中新网记者 王坚 来自德国、法国、俄罗斯、尼日利亚、巴基斯坦、越南等国家的国际主播网红与"Z世代"外籍青年，近 日走进广州南沙的非物质文化遗产产业园、智能网联汽车展馆、无人驾驶体验区和国际网球场馆，感受 粤港澳大湾区"新"魅力。 在云纱星韵香云纱非物质文化遗产文化园，国际主播网红亲眼见证了香云纱的诞生过程。从薯莨汁的浸 染到河泥的催化，从阳光下的晾晒到织机前的编织，"软黄金"香云纱的传统制作技艺，凝结着"天人合 一"的东方智慧。 "香云纱的制作不是对抗自然，而是顺应自然。"俄罗斯主播维安特在体验晒莨工艺后感慨，"这与全球 倡导的可持续发展理念不谋而合。" 法国青年马于思则被手工织机的精巧所震撼："原来中国不只有机械制造，还有如此珍贵的纯手工 艺。"香云纱，正成为南沙文化"走出去"的柔软载体。 在广汽科技馆，流线型的建筑设计与低碳环保的建材勾勒出"智车之城"的轮廓。 国际主播网红在这里见证了中国汽车从"制造"到"智造"的飞跃：纯电平台、极速电池、ADiGO智能驾驶 系统……技术不再是冷冰冰的名词，而是可触可感的 ...

11月20日清晨，桂东蒙山的薄雾似轻纱，漫过夏宜瑶族乡的山坳。香云纱生产基地里，"哒哒哒"的薯莨加工声穿透晨霭，与山涧流水交织成韵。新采的 薯莨被捶捣成浆，在染桶中漾起琥珀色波光，清冽的草木清香漫溢开来，浸润着山间的清晨。 航拍香云纱晒场。梁乾胜 摄 基地负责人李果良双手托着真丝坯布，缓步走向染池。手腕轻抖，布匹如瀑布倾泻，在池中激起细浪。"一匹香云纱，需反复浸染几十次，让每根丝吃 透颜色，光泽才由内而外散发。"他指尖顺着布纹轻拨，时而提拉尽浸，时而轻拧挤浆。褐色浆汁沿布缘滴落，在池面晕开转瞬即逝的褐痕，如此往复，布 上褐意渐浓。 这便是香云纱，本名"莨纱"，岭南古老染色面料。因穿着行走发出"沙沙"声响，得名"响云纱"，后雅称"香云纱"。作为世界唯一纯植物染料染色的丝 绸，它凉爽宜人、轻薄抗皱、柔软有身骨，布面暗光流转，蕴藏着说不尽的东方韵味，被誉为纺织界"软黄金"。 这项始于宋代的染整技艺，跨越千年，于2008年入选国家级非物质文化遗产名录。制作过程最难掌握的，莫过于对薯莨水浓度的把控。李果良手执木 棒，轻挑浆汁向记者演示："滴落两三秒不挂丝为稀液，适合渗透；滴落4—6秒挂丝的，染匀最佳；7—10秒挂丝明显 ...

Core Insights - The Overseas Sea Market in Hangzhou is gaining popularity among young people, who find it an affordable and enjoyable place to purchase fabric for DIY projects [3][4][6] - The market offers a wide variety of fabrics, including seasonal materials like lamb wool and various patterns, attracting both novice and experienced crafters [4][6] Summary by Sections Market Appeal - Young customers are drawn to the market due to the low prices, with examples of purchasing three pieces of fabric for only 20 yuan [3] - The market is described as a "treasure trove" for DIY enthusiasts, with many finding it more economical to create their own items rather than buying finished products [4][6] Customer Experience - Customers report significant savings when making their own items, such as a sofa cushion costing only 25 yuan for 2.5 meters of fabric, compared to over 100 yuan for a ready-made version [4] - The market's fabric prices range from 5 to 10 yuan per meter for common materials, while higher-end fabrics can exceed 100 yuan per meter [6] Demographics and Trends - There is a noticeable increase in young shoppers, with many returning frequently to explore new fabric options [5][6] - The market's flexible purchasing options, allowing customers to buy in bulk or select smaller pieces, cater to the needs of various crafting projects [6]

Group 1 - The article highlights the traditional practice of drying Xiangyun silk in Guangxi Mengshan, emphasizing its cultural significance and craftsmanship [1][2][3] - It discusses the economic impact of Xiangyun silk production on the local community, providing job opportunities and promoting local tourism [1][4] - The article mentions the increasing demand for Xiangyun silk both domestically and internationally, indicating a potential growth in the industry [2][3] Group 2 - The article outlines the unique characteristics of Xiangyun silk, including its texture and dyeing techniques, which contribute to its popularity [1][4] - It describes the environmental conditions in Guangxi that are favorable for silk production, such as climate and soil quality [2][3] - The article notes the efforts made by local artisans to preserve traditional methods while also incorporating modern techniques to enhance production efficiency [1][4]

Core Insights - The article highlights the successful sales growth of Guangdong Xiangyunsha, a traditional handicraft business, despite challenges faced by many non-heritage merchants in promoting their products effectively [1][3]. Group 1: Sales Growth and Market Expansion - The "Treasure Shop IP" initiative, in collaboration with Douyin's intangible cultural heritage plan, led to a significant increase in product exposure exceeding 330 million and a GMV growth of 103% year-on-year [3]. - The campaign helped many merchants transition from niche markets to broader audiences, showcasing a replicable model for market expansion in the intangible cultural heritage sector [3]. Group 2: Support and Training for Merchants - Douyin e-commerce provided comprehensive support to Xiangyunsha merchants, including tailored learning courses to enhance their e-commerce capabilities [4][6]. - The platform implemented various operational tasks such as new product promotions and live streaming operations, encouraging merchants to engage actively and improve their business performance [6][7]. Group 3: Engaging Content and Audience Connection - Douyin e-commerce successfully attracted a younger audience to Xiangyunsha by leveraging its strong "grassroots" attributes, breaking the previous demographic limitations [8][10]. - The introduction of trending topics and influencer participation significantly increased user engagement, with over 7,000 posts and a total content view count exceeding 300 million [10][12]. Group 4: Efficient Conversion Strategies - Douyin e-commerce established a comprehensive solution for converting traffic into actual sales, linking content-driven engagement with product availability [17][19]. - The platform's targeted marketing strategies, including high-quality video content and live demonstrations, effectively drove user interest and purchase decisions, resulting in a 211% increase in activity during the campaign [19][21]. Group 5: Resource Integration and Future Prospects - Douyin e-commerce's initiatives, such as the "Treasure Shop" and "Intangible Heritage Goodies," provided a platform for traditional artisans to showcase their products and overcome operational challenges [25]. - The platform's robust content operation and resource integration capabilities are expected to continue supporting the growth of traditional handicraft businesses, revitalizing their market presence [25].

Core Viewpoint - The article highlights the cultural and economic significance of Xiangyunsha, a unique silk fabric from Lingnan, which has a history of over 600 years and is recognized as a "soft gold" in the textile industry [17][36]. Group 1: Cultural and Historical Significance - Xiangyunsha is the only silk fabric in the world that uses pure plant dyes and is entirely handmade, showcasing the craftsmanship and respect for nature by the Lingnan people [14][15]. - The fabric's production involves a complex process that includes using taro juice for dyeing and local river mud as a medium, taking nearly a year to complete [16][18]. - Historically, Xiangyunsha was exported as a prized trade item during the Ming Dynasty and was considered a luxury good among social elites in major cities during the Republic of China [26][30]. Group 2: Economic Impact and Modern Relevance - The intricate craftsmanship and limited production of Xiangyunsha contribute to its high value, making it a sought-after item in both domestic and international markets [17][36]. - In 1922, the production of Xiangyunsha generated significant revenue, with exports reaching approximately 10,000 taels of silver, indicating its importance in global trade [32]. - Today, Xiangyunsha has become a symbol of Eastern fashion on international stages, with designers incorporating it into modern clothing that blends traditional aesthetics with contemporary styles [36][40].

Core Insights - The popularity of Xiangyunsha, a traditional Chinese fabric, has surged, particularly among middle-aged women, driven by social media and celebrity endorsements [1][3][20] - Sales of Xiangyunsha have doubled on live e-commerce platforms compared to last year, with significant transactions recorded during themed events [3][6][13] - The market for Xiangyunsha is projected to reach a retail scale of 110.8 billion yuan by 2025, making it one of the fastest-growing segments in the silk industry [6] Sales and Market Trends - The sales volume of Xiangyunsha in its production area has increased by approximately 50%, with some manufacturers reporting annual sales rising from 3,000-5,000 meters to 20,000-30,000 meters [6][12] - A single live-streaming event themed "Thousand-Year Yunsha, Eastern Weaving" achieved a total transaction record of 16.45 million yuan [3][6] - The top five brands in the Xiangyunsha segment have a low concentration of sales, indicating significant potential for new entrants in the market [17] Consumer Demographics - The primary consumer demographic for Xiangyunsha includes women aged 45 and above, who have a strong purchasing power and a preference for high-quality fabrics [11][20] - Younger middle-aged women (32-45 years) are also emerging as a significant consumer group, seeking modern designs and willing to pay a premium for quality [11] - A smaller segment of consumers under 32 years old exists, characterized by dedicated fans of the fabric [11] Brand Development and Challenges - The brand "Qixiangjin" has rapidly grown, achieving a GMV of 120 million yuan in its second year, with high customer loyalty and significant sales during live streams [9][13] - The production of authentic Xiangyunsha is labor-intensive and time-consuming, with a long lead time for fabric preparation, making it a "slow business" [14][16] - The market is currently flooded with brands that do not adhere to traditional production methods, leading to a mix of genuine and imitation products [16] Future Opportunities - The rise of "Zhongnv Economy" presents a new growth opportunity for brands that cater to mature women seeking elegance and comfort in their clothing [20] - There is potential for international expansion, particularly in Southeast Asian markets where there is a cultural appreciation for traditional Chinese fabrics [20] - The unique qualities of Xiangyunsha, combined with its cultural significance, position it well for continued growth in both domestic and international markets [20]

Core Viewpoint - Guangxin Group is actively supporting the provincial "Hundred Million Project" through a three-pronged assistance model that includes industrial-driven development, targeted procurement support, and platform empowerment to enhance sales channels for agricultural specialty products in paired assistance counties and towns, achieving a virtuous cycle of industrial upgrading and farmer income increase [1]. Group 1: Industrial Driven Development - Since the Guangxin Group's assistance team entered Heshui Town in Yangchun City, a series of initiatives including financial investment, technical guidance, and industry subsidies have been implemented, leading to the establishment of a small silkworm co-cultivation base, a Xiangyun silk drying field, and an ecological agricultural demonstration park for the silkworm and Xiangyun silk industry [2]. - The demonstration park covers an area of 130 acres and includes production areas for Xiangyun silk, silkworm breeding demonstration areas, five dyeing and finishing workshops, and drying fields, with an annual production capacity of 1 million meters of Xiangyun silk, which is sold in cities like Shenzhen and Hangzhou, as well as overseas markets in Europe and Japan [2]. Group 2: Targeted Procurement Support - Guangxin Group has established a new pattern of production and sales connection that spans from the field to the table, achieving full coverage of agricultural product procurement from paired assistance regions in its employee canteens, effectively broadening sales channels for agricultural specialty products in Yangchun City, Zijin County, and Huizhou [7]. - The group’s subsidiary, Guangqing Technology, conducts monthly targeted procurement of agricultural products such as grains, oils, vegetables, and meats from collective enterprises in the paired assistance village, forming a stable consumption support chain [7]. Group 3: Platform Empowerment - To leverage regional advantages for county economic development, Guangxin Group has invested funds and mobilized social forces to build a "Hundred Million Project" assistance cooperation pavilion, collaborating with logistics and supply chain companies to continuously strengthen the foundation for high-quality agricultural specialty products to "go out of the mountains and into the bays" [11]. - The group has also created its own e-commerce platform featuring a "Hundred Million Project" assistance section, showcasing over 200 types of agricultural products from designated assistance counties and towns [7]. Group 4: Future Plans - Guangxin Group plans to continuously explore the value of agricultural products, streamline sales channels, and inject new vitality into the high-quality development of county economies, thereby activating new momentum for rural industrial revitalization [18].

Core Viewpoint - The dance drama "Yongchun" has successfully integrated traditional intangible cultural heritage elements into its narrative, achieving both critical acclaim and box office success globally, with over 200 performances in 49 cities [1][2]. Group 1: Artistic Integration - "Yongchun" employs a narrative strategy that combines traditional martial arts and cultural elements, specifically showcasing Wing Chun and other martial arts styles, which enhances the dramatic tension and character development [2]. - The drama explores the relationship between ordinary people and the martial arts world, emphasizing the theme that "every ordinary person can be a hero" through the character of Zhu Rou Rong and his struggles against evil forces [2]. - The internal conflict of the protagonist, Ye Wen, is depicted through his personal dance segments, reflecting his emotional struggles and the challenges he faces in promoting Wing Chun [2]. Group 2: Cross-Media Exploration - The dance segments, particularly those involving the traditional fabric "Xiangyunsha," creatively merge the characteristics of the fabric with the emotional narrative, enhancing the overall aesthetic experience [4]. - The production utilizes lighting, stage design, and choreography to express universal human emotions, transcending the specific cultural context of Guangdong's intangible heritage [4][5]. - The exploration of intangible cultural heritage in "Yongchun" goes beyond mere representation, aiming to convey deeper spiritual meanings and emotional connections [5].