Core Viewpoint - Guangxin Group is actively supporting the provincial "Hundred Million Project" through a three-pronged assistance model that includes industrial-driven development, targeted procurement support, and platform empowerment to enhance sales channels for agricultural specialty products in paired assistance counties and towns, achieving a virtuous cycle of industrial upgrading and farmer income increase [1]. Group 1: Industrial Driven Development - Since the Guangxin Group's assistance team entered Heshui Town in Yangchun City, a series of initiatives including financial investment, technical guidance, and industry subsidies have been implemented, leading to the establishment of a small silkworm co-cultivation base, a Xiangyun silk drying field, and an ecological agricultural demonstration park for the silkworm and Xiangyun silk industry [2]. - The demonstration park covers an area of 130 acres and includes production areas for Xiangyun silk, silkworm breeding demonstration areas, five dyeing and finishing workshops, and drying fields, with an annual production capacity of 1 million meters of Xiangyun silk, which is sold in cities like Shenzhen and Hangzhou, as well as overseas markets in Europe and Japan [2]. Group 2: Targeted Procurement Support - Guangxin Group has established a new pattern of production and sales connection that spans from the field to the table, achieving full coverage of agricultural product procurement from paired assistance regions in its employee canteens, effectively broadening sales channels for agricultural specialty products in Yangchun City, Zijin County, and Huizhou [7]. - The group’s subsidiary, Guangqing Technology, conducts monthly targeted procurement of agricultural products such as grains, oils, vegetables, and meats from collective enterprises in the paired assistance village, forming a stable consumption support chain [7]. Group 3: Platform Empowerment - To leverage regional advantages for county economic development, Guangxin Group has invested funds and mobilized social forces to build a "Hundred Million Project" assistance cooperation pavilion, collaborating with logistics and supply chain companies to continuously strengthen the foundation for high-quality agricultural specialty products to "go out of the mountains and into the bays" [11]. - The group has also created its own e-commerce platform featuring a "Hundred Million Project" assistance section, showcasing over 200 types of agricultural products from designated assistance counties and towns [7]. Group 4: Future Plans - Guangxin Group plans to continuously explore the value of agricultural products, streamline sales channels, and inject new vitality into the high-quality development of county economies, thereby activating new momentum for rural industrial revitalization [18].

洞见 （DJ00123987） ——不一样的观点，不一样的故事，2000万人订阅的微信大号。点击标题下蓝字"洞见"关注，我们将为您提供有 价值、有意思的延伸阅读。 爱买衣服的女人的3个特点 大家好，我是给你们录了10年音频的老朋友，林静。 你相信吗？ 爱买衣服的女人啊，才是 最健康，最踏实，最幸福 的女人。 为什么这么说呢？ 首先，爱买衣服的女人，她 身体很健康 ，经常乐呵呵的。 如果她身体不好，经常病痛缠身，她怎么可能有闲心去打扮自己，购置新衣呢？ 第二， 爱买衣服的女人，表面看起来 很爱美 ，其实这是她 对生活的一种态度 。 她从来不会去敷衍生活，也不会因为家务和孩子去敷衍自己。 买衣服会激发使人快乐的荷尔蒙，她的 家庭也会更和谐，人缘也会更好 。 第三，爱买衣服，说明这个女人她 经济独立 ，她不依附谁，也不依赖谁。 花自己的钱，买自己喜欢的东西 ， 花钱花得踏实有底气 。 你是这样的人吗？ 我自己就很喜欢买衣服，喜欢真丝， 喜欢好的面料 ，穿着舒适，风格还高级。 我还喜欢研究不同场合，搭配不同风格的衣服。 穿漂亮衣服真的可以给人带来积极正向的 能量 和 好运 。 所以，慕江南专场的衣服，一定是 品质堪比 ...

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文｜《好博会》报道组 闫妍 【期数】 No.38 【人物】私服高定创始人 高晓娜 但转型之路也不是一帆风顺。 【 TA 说】我曾自掏腰包购买近 30 家网店产品，结果触目惊心：他们所谓的香云纱，甚至一根真丝都 没有，好多都是工业速成品。所以我放弃了电商，我就做小众人群，品质标准就要定得高！ "过去我收藏了数百幅西方古董版画，如今我的工作室堆满了中式的绫罗绸缎。" 在北京四环一间静谧的工作室里，新中式服装高定设计师高晓娜抚摸着由香云纱面料手工制 成的新中式服装，眼神中满是温柔与自豪。 在过去 3 年时间，高晓娜频繁往返苏杭，与非遗传承人沟通学习，她创业方向非常明确， 就是致力于将传统文化与现代设计相结合，创造出既符合现代审美又不失传统韵味的服装。 她曾发现行业一个吊诡现象："电商平台标价七八百的'香云纱'，实际成本还不够买一米真 料，他们到底是怎么控制成本的？"为了搞清楚，她自掏腰包购买近 30 家网店产品，结果 触目惊心："他们所谓的香云纱，甚至一根真丝都没有，所谓的古法制作，好多都来自工业 速成品。" 这个发现，却也让她对自己的产品更加自信。"我们每一块面料都保证是真材实料，全古法 工艺制作，手工匠人量体裁 ...

不久前，舞剧《咏春》在俄罗斯巡演一票难求，谢幕时观众掌声长达20分钟。至此，《咏春》已在全球 49座城市演出超200场，打动了国内外众多观众，赢得口碑与票房的双丰收。《咏春》以戏中戏的叙事 策略，借用电影蒙太奇手法，讲述咏春拳宗师叶问的故事。作品将广东两大非遗"咏春拳"和"香云纱"融 入整体情节叙事，一代宗师的传奇在粤韵风华中娓娓道来。 随着"国风国潮"崛起，近年舞剧纷纷探索传统非遗的舞台转化。比如《唯我青白》以舞者不停旋转模拟 制瓷拉坯，《一扇百年》用队形构图呼应扇骨展开的状态，《永和九年》以黑衣水袖的抛甩抖转寓意书 法的笔走龙蛇。这些创作着力挖掘非遗项目在节奏、空间、力度、造型、线条、运动轨迹等方面与舞蹈 契合的要素，使之脱离"物"之实体，以舞蹈的动静形态再度诠释非遗的审美特征，塑造崭新舞台形象。 这类跨媒介转化的难点在于使非遗项目与舞剧的立意、结构、语言有机融合，避免成为装饰性元素；更 在于把具有地域性特点的非遗项目，创造性地转化为突破地域圈层、产生普遍共情的艺术实践。可以 说，舞剧《咏春》给出了不一样的"答题"思路。 《咏春》挖掘非遗的特质，巧妙将三组关系融入舞剧结构，丰满了人物形象。第一组是叶问的咏 ...

Core Viewpoint - The event "Cultural and Natural Heritage Day" in Guangzhou aims to promote intangible cultural heritage (ICH) through various engaging activities, showcasing the integration of traditional culture into modern life [1][2]. Group 1: Event Overview - The main event took place on June 12, 2025, at Chenjiaci Square, featuring performances, markets, exhibitions, hands-on experiences, and stamp collection activities [1]. - The event is organized by multiple local cultural and tourism authorities, with support from pharmaceutical companies [1]. Group 2: Performances and Highlights - The opening ceremony included a modern reinterpretation of traditional performances, such as the integration of technology in the lion dance and dragon dance [2]. - Notable national ICH inheritors participated, showcasing their dedication to preserving Chinese culture [2]. - The event featured a variety of performances, including a fashion show of Xiangyun silk and a collaboration of traditional and modern music [2]. Group 3: Ongoing Activities and Community Engagement - A series of over 200 ICH promotional activities will be held across the city from June to July, encouraging community participation [3]. - The Pearl River Piano Dream Park has been established as a hub for ICH, hosting workshops and courses on various traditional crafts [3]. - A "Seek the Imprint of ICH" activity encourages young people to explore ICH studios, offering rewards for participation [4]. Group 4: Educational and Cultural Integration - The "2025 Lingnan Martial Arts Promotion Season" includes multiple events aimed at promoting traditional martial arts and integrating them with modern educational practices [5]. - An exhibition showcasing creative products from vocational schools in the Greater Bay Area will highlight the educational outcomes of ICH integration [5]. - Various districts are organizing diverse ICH activities, emphasizing the importance of cultural preservation and innovation [5].

凡拓数控副总裁王筠表示，广东文化产业高质量发展"政策包"为企业带来政策利好，企业将积极对接政 策资源，同时根据政策导向开发符合市场需求的产品，提高市场竞争力。 天河区文化创意产业规模全市第一 在创意周活动上，非遗时尚秀展示香云纱服装。 6月11日，2025·湾区数智文化创意周暨广东省粤港澳大湾区文化创意产业促进会产业服务系列活动在广 州国际金融城启动。活动上，广东省粤港澳大湾区文化创意产业促进会(以下简称"促进会")正式落户广 州天河。湾区数智文化创意周期间将组织文化科技展示、文化政策解读、文化新品发布、文化项目路 演、文化电商直播等系列活动。 六大组织携手构建产业全链条生态 活动现场，促进会携手粤港澳大湾区文化产业投资大会组委会、粤港澳大湾区文化产业投融资联盟、粤 港澳大湾区文化产业智库联盟、广州市直播电子商务协会和南方文交所文化数字资产交易服务站举行揭 牌仪式，正式进驻广州国际金融城。未来，各方将从产业服务、产业招商、平台建设、金融赋能等方面 发力，深度构建服务文化创意产业的全链条生态。 广东省粤港澳大湾区文化创意产业促进会会长王桂科介绍，促进会旨在服务大湾区文化创意产业、服务 文化创意企业、服务文化创意 ...

Core Insights - The 618 shopping festival has evolved into a longer event, lasting over a month, emphasizing discounts and subsidies, leading to a more diverse consumer experience [1][3] - The new promotional strategies are shifting from bulk purchasing to understanding real consumer needs, creating opportunities for various product categories [3][4] - Small and medium-sized businesses (SMBs) are benefiting from this change, leveraging the festive atmosphere to enhance their unique product offerings and capture new market opportunities [1][6] Group 1: Changes in Promotional Strategies - The traditional model focused on major brands and high-volume sales is transitioning to a model that emphasizes consumer engagement and diverse purchasing motivations [4][5] - New promotional tactics include creating a festive atmosphere that combines shopping with celebratory experiences, moving away from mere discount calculations [5][6] - The extended duration of the promotion allows for multiple consumer engagement points, enabling businesses to cater to varied consumer needs [6][13] Group 2: Opportunities for Small and Medium-Sized Businesses - SMBs are increasingly important in meeting the diverse demands of consumers during the new promotional period, offering unique and differentiated products [11][19] - The longer promotional cycle allows SMBs to spread out their marketing efforts, reducing competition for traffic and enabling them to find their own rhythm [13][24] - Successful SMBs are utilizing platform marketing tools and seasonal events to enhance their visibility and sales, as seen in various case studies [15][21] Group 3: Consumer Behavior and Market Trends - The new promotional landscape is characterized by a shift towards more personalized and emotionally driven purchasing decisions, with consumers seeking unique value beyond just price [9][20] - Specific consumer needs are emerging around various cultural and festive events, allowing businesses to tailor their offerings accordingly [6][19] - The integration of content-driven marketing strategies is proving effective in attracting consumer attention and driving sales during the promotional period [18][20]

Core Insights - Tea serves not only as a beverage but also as a cultural symbol, enhancing the global perception of Chinese culture and attracting foreign tourists to experience it [1] - Over 60% of surveyed inbound tourists indicated that experiencing Chinese culture is their primary reason for visiting China, highlighting the significance of cultural elements like tea, ceramics, and the Great Wall in attracting visitors [1] Group 1 - Various innovative cultural tourism products are emerging across China, such as tea-themed educational courses and homestays in Hangzhou, allowing tourists to engage in tea picking and processing [2] - In Jingdezhen, tourists can participate in pottery workshops, witnessing the transformation of clay into ceramics, showcasing the artistic process [2] - In Guangzhou, visitors can experience the intricate process of making Xiangyunsha fabric, known as "soft gold," enhancing their understanding of Chinese craftsmanship [2] Group 2 - The continuous innovation in cultural expression is enriching the "Chinese flavor," making it more appealing and diverse for tourists [2] - There is an expectation for more varied cultural tourism products to attract a larger number of foreign visitors, fostering a deeper connection with Chinese culture during their travels [2]

如何让一个品类"出圈"？ 晚上八点，刚吃完饭的李薇躺在沙发看抖音时被一条 " 榴莲保交房现场 " 视频逗笑了 —— 镜头里，主播正用游标卡尺测量榴莲果肉厚度，并戏称自己开 出的每一颗榴莲都有 " 四室一厅 " ，偶尔还能开出 " 泰式大别墅 " 。 评论区更是炸开了锅： " 这榴莲比我家装修还靠谱！ " 、 " 已下单，坐等收房！ "—— 这条播放量超百万的内容，不仅吸引李薇当场下单了一颗金枕榴 莲，更让她记住了抖音商城 " 榴莲节保交房 " 的趣味玩法。 站在 2025 年的时间节点上，当消费节日越来越密集，消费选择越来越多， 618 年中大促早已不是 " 价格战 " 的修罗场。 当消费者的注意力被切割成碎片，电商平台的竞争已经从 " 谁更便宜 " ，逐步演化转向到 " 谁更有意思，谁更懂我 " 。当消费者为 " 好内容 " 、 " 好故事 " 买单时，商业的底层逻辑已被悄然改写： 内容，才是撬动消费者需求的终极杠杆。 用内容重塑品类 DNA 必须承认的是，市面上的商品们越来越像了。 当商家们纷纷强调 " 某某工艺 " 或 " 某某技术 " 时，消费者听到的却只是类似的口号和承诺。功能趋同和信息同质化，不仅 ...