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“粤”上新台阶丨从出圈到出海 看英歌舞如何“圈粉”世界
Yang Shi Xin Wen Ke Hu Duan· 2026-02-24 01:16
当英歌舞遇上芭蕾,是一种怎么样的体验?这个大年初二,莫斯科气温只有-10℃,户外积雪甚至已经 没过脚踝。而来自中外的艺术爱好者们,却在莫斯科国立拉夫罗夫斯基芭蕾舞学校,见证了这个跨越万 里的"名场面"。 跨越万里 英歌舞"槌"响"名场面" 当天,来自广东普宁富美青年英歌队的队员们和芭蕾舞学校学员们在舞蹈室里即兴起舞,虽然双方素未 谋面,但英歌槌敲出的激昂鼓点和芭蕾舞步却不谋而合,这场文化交流的时间也因此被一再拉长。 "中国与俄罗斯始终保持着这样的文化联系,未来也将共同成长进步。"莫斯科国立拉夫罗夫斯基芭蕾舞 学校校长艾达尔·曼苏罗维奇·阿赫梅托夫说。 一个故事打开N个"副本" 英歌舞为何热度不减? 在靠"一招鲜"很难"吃遍天"的今天,仅仅凭借一个故事,为什么可以创造出这么多"副本",还能保持热 度不减? 还记得在街头即兴加入英歌舞表演而走红网络的汕头女孩庄恩琪吗?今年大年初一,她就把英歌舞跳到 了中国香港街头,气场一点儿也不输身后训练有素的成年队员。 其实,这几年,被推到前排的何止小恩琪,还有从老一辈手里接过英歌槌、一样投入英歌舞传承中的年 轻人,正是他们,为古老的英歌舞续写了新的故事。 "文化现象"带动"文 ...
文化破圈广货行天下 普宁英歌队新春携广货亮相欧洲
Xin Lang Cai Jing· 2026-02-16 00:28
文/羊城晚报全媒体记者 周欣怡 图/羊城晚报全媒体记者 张瑞柠 2月15日,大年廿八,早上9时许,广州白云国际机场T3航站楼候机大厅内,一阵阵铿锵有力的英歌鼓点骤然响起,让行色匆匆的返乡人群纷纷停下脚步围 观。 统筹/羊城晚报全媒体记者 朱绍杰 为了此次出海交流,团队做足了准备。 "平常我们演出只需要5分钟,但这次在莫斯科要跳够10分钟。"李俊浩坦言,"快板英歌对体力的消耗非常大,要求特别高。"为此,他们对节目进行了全方 位升级编排,在原有套路基础上新增对打阵型,丰富舞台层次,同时也沿用了去年登上央视春晚演出时的"红头船"阵型,再现潮汕先民远赴南洋的历史场 景。 "我们从来没有在这么冷的地方跳过英歌,这对我们是一个巨大的挑战。"嘴上说着是挑战,但话语之间,李俊浩的语气满是兴奋。"我们已经备好了速干衣 和保暖衣,但也不确定它们是否能够抗寒,地面可能也很滑。大家都在想象冬天的莫斯科究竟会有多冷。"他笑着对记者说。 在广东省文化和旅游厅的组织下,2026年春节期间,普宁富美青年英歌队一行26人,将带着英歌舞远赴俄罗斯、西班牙参加当地"欢乐春节"等活动。出发当 日,队伍在机场举行出发仪式,以快闪的形式为过往旅客送上新 ...
叶问的舞林引共鸣
Xin Lang Cai Jing· 2026-02-08 07:08
饰演叶问的常宏基,曾在采访中自诩"性格跳脱"的大男孩,在舞台上完全隐去了锋芒,化身为内敛深沉 的一代宗师。为了这个舞剧,演员们一年的武术特训在这一刻具象化为拳风凌厉的"叶问蹲"和行云流水 的打斗。而那一袭袭流动的香云纱,则是全剧温柔的注脚。这种源自叶问故乡佛山的"软黄金",在舞者 的旋转中划出东方美学的极致弧线。如果说咏春拳代表了叶问的侠骨,那么香云纱就织就了他的乡愁。 编导吕程亮曾言,香云纱是叶问穿在身上的"故乡"。 刚劲的拳法与柔韧的丝绸在光影中交缠,不仅重塑了岭南武学的精气神,更在审美层面完成了一次高级 的文化输出。该剧将持续上演至2月9日。 台上是叶问的武林,台下是现代人的共鸣。现象级舞剧《咏春》2月6日在西岸大剧院开启了它在上海 的"二刷"之旅。从加拿大多伦多的舞台到重返黄浦江畔,这部上演已经超过300场的作品由韩真、周莉 亚执导的"双子星"力作,依然保持着惊人的艺术张力。 本报记者 赵玥 《咏春》巧妙构建了一个"戏中戏"的双层世界。随着舞台灯光流转,观众仿佛被拉回了上世纪90年代喧 嚣的电影片场。一条线索里,灯光师大春正在为电影《咏春》打光,剧组众人怀揣梦想,在胶片转动中 追寻那束艺术之光;另一条 ...
到佛山朱紫墟市赶一场非遗年货大集
Xin Lang Cai Jing· 2026-01-25 00:45
Core Viewpoint - The "Zhuzi Market: Intangible Cultural Heritage New Year Goods" event in Foshan aims to revive the historical commercial atmosphere of the Zhuzi Street, showcasing nearly a hundred intangible cultural heritage brands and promoting local craftsmanship and cultural exchange [1][4]. Group 1: Event Overview - The event officially commenced on January 24, featuring traditional performances such as lion dances and parades, attracting a large number of visitors [1][2]. - The event is part of the "Guangdong Goods Go Global" spring initiative and is organized by multiple local cultural and heritage organizations [1]. Group 2: Participation and Offerings - Nearly a hundred intangible cultural heritage brands participated, offering a wide range of unique New Year goods and over ten million yuan in promotional discounts for visitors [2]. - The event features an immersive experience, allowing visitors to engage with various traditional crafts and participate in interactive activities, including a lottery and free custom couplets [2]. Group 3: Cultural Significance - The event serves as a bridge between traditional craftsmanship and contemporary consumers, aiming to integrate the historical essence of Foshan's markets into everyday life [4]. - Future plans include further development of the Zhuzi Street IP, establishing it as an annual cultural event that combines heritage display, local brands, and artistic exchanges [4].
广东非遗撬动万亿消费市场
21世纪经济报道· 2026-01-24 08:08
1月23日晚间的顺德华侨城欢乐海岸PLUS年味满满。 20多个特色摊位一字排开,"岭南吉市"汇聚顺德美食、非遗手作、年俗文创,并联合银联发动 商家推出"政府+平台+商户"三重优惠,带动现场消费。同期,"广货行天下"直播区通过线上渠 道推介香云纱、陈村年桔和花卉、顺德家电和美食等特色产品,拓宽"广货"销售半径,实 现"文旅引流、广货畅销"。 现场还通过投影技术动态呈现顺德、潮汕、客家及澳门等地特色菜系,并以"九大簋"传统宴席 展示粤菜文化底蕴,美食博物馆中的长桌宴琳琅满目,生动传递"美食广东"的魅力。广东省21 2026"请到广东过大年"文化和旅游消费促进主会场活动现场。 主办方供图 记者丨吴蓉 实习生段茜润 编辑丨蒋韵 "本来只是计划来顺德吃美食、带孩子去广州长隆看看,没想到误打误撞欣赏了一场广东文化 大戏,很精彩,接下来两天计划跟着今晚的推介去打卡。"1月23日晚,跟着爸爸妈妈从天津来 广东旅游的刘光晏,"意外"在顺德华侨城欢乐海岸PLUS邂逅了一场广东年味大戏。 当晚,由广东省文化和旅游厅、佛山市人民政府共同主办的2026"请到广东过大年"文化和旅游 消费促进主会场活动在此举行,水上花市、长桌宴、非遗赶潮 ...
2026“请到广东过大年”文化和旅游消费促进主会场活动举行
Xin Lang Cai Jing· 2026-01-24 04:11
Core Viewpoint - The 2026 "Come to Guangdong for the New Year" cultural and tourism consumption promotion event was launched in Foshan, aiming to enhance tourism and cultural consumption in the region [1][7]. Group 1: Event Highlights - The main event featured a cultural performance showcasing the unique heritage of Lingnan, including a non-heritage show and a creative animation choir [3][5]. - The event transformed into a comprehensive Lingnan New Year Carnival, combining shopping, entertainment, and cultural experiences, with hundreds of themed activities planned for the upcoming Spring Festival [6]. Group 2: Economic Impact and Projections - According to the Guangdong Provincial Department of Culture and Tourism, it is projected that by 2025, the province will receive over 950 million tourists and achieve a tourism revenue exceeding 1.2 trillion yuan, representing a year-on-year growth of 10% and 12% respectively [7]. - Since the launch of the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season on November 3, 2025, cultural and tourism consumption has increased by over 21% year-on-year [7]. Group 3: Promotional Strategies - The second phase of the 2026 "Come to Guangdong for the New Year" tourism consumption voucher program was initiated on January 23, covering a wide range of tourism-related expenses, including travel routes, scenic spot tickets, hotel accommodations, cultural performances, and creative products [7].
京东联合五大服饰品牌发布2025超级面料消费观察 “夏天可穿的羊毛”、 “不用洗的羽绒服”、 “穿身上的空调”、 “会呼吸的软黄金”、 “不怕洗的原生防晒衣”
Zhong Jin Zai Xian· 2026-01-19 03:22
Core Insights - The 2025 apparel market is witnessing a significant focus on innovative "super fabrics" that enhance consumer experience through technology, cultural integration, and scenario innovation [2][3][32] Fabric Trends - **Merino Wool for All Seasons**: The ultra-fine Merino wool is gaining popularity for its soft texture, moisture-wicking, and temperature-regulating properties, achieving a nearly 120% year-on-year increase in sales from July 2024 to July 2025 [2][8] - **Stain-Resistant Down Jackets**: The introduction of three-proof fabrics (waterproof, oil-proof, and stain-proof) in down jackets addresses common consumer concerns about cleanliness and maintenance, with a tenfold increase in related searches on platforms like JD [3][10][12] - **Cooling Fabrics**: The rapid development of cooling fabrics, driven by climate change and consumer health awareness, features a Q-MAX value indicating instant cooling effects, with a market growth projection exceeding 10% by 2025 [4][17][19] - **Breathable Xinyun Fabric**: This unique silk fabric, dyed with pure plant materials, is gaining traction due to its comfort and breathability, with a 110% increase in sales on JD in 2025 [5][22][24] - **Original Fiber Sunscreen Clothing**: This innovative fabric integrates UV protection directly into the fibers, maintaining effectiveness even after multiple washes, with the market for sunscreen clothing expected to reach 95.8 billion yuan by 2026 [27][29][30] Consumer Behavior - A notable shift in consumer preferences is observed, with 93.6% of consumers paying more attention to fabric materials compared to two years ago, and 72.2% prioritizing fabric quality in their purchasing decisions [2][8] - The demand for multifunctional clothing that adapts to varying temperatures and conditions is increasing, reflecting a desire for versatile and practical apparel [7][16] Market Dynamics - The global market for cooling fabrics is projected to exceed $15 billion by 2030, with China accounting for nearly 40% of the market share, driven by high temperatures and personalized consumer needs [17][19] - The rise of super fabrics is a response to the evolving consumer demand for quality, comfort, and sustainability, pushing brands to innovate and enhance their offerings [32]
千年“香云纱” 织就致富路
21世纪经济报道· 2025-12-28 23:14
Group 1 - The article highlights the story of Meng Meiqin, a master's degree graduate who left a high-paying job to revitalize the traditional craft of Xiangyun silk in Lianshan Mengdong Ancient Village, showcasing a practical approach to rural revitalization rather than relying solely on sentiment [1] - Meng Meiqin applies her academic rigor to the craft, aiming to elevate the traditional silk into a modern context, thus bridging the gap between heritage and contemporary fashion [1] Group 2 - The article emphasizes the importance of innovative approaches in rural development, as exemplified by Meng Meiqin's efforts to bring traditional crafts to international platforms like fashion shows [1] - It suggests that the integration of education and traditional skills can lead to successful rural entrepreneurship, as demonstrated by Meng Meiqin's journey [1]
2025年广东省“乐购小镇”(第三批)发布 12个特色镇街集中展现消费引力
Nan Fang Ri Bao Wang Luo Ban· 2025-12-26 08:48
Core Insights - The "Le Gou Town" initiative in Guangdong Province aims to promote consumption and cultural tourism through the establishment of specialized towns that showcase local industries and attractions [1][2] Group 1: Overview of "Le Gou Town" - The third batch of "Le Gou Town" includes 12 locations, each focusing on specific industries such as fashion, food, jewelry, and e-commerce [1] - Notable towns include Shenzhen's Cuizhu Street, known for its jewelry industry with over 6,000 enterprises and a daily foot traffic exceeding 10,000 [1] - Dongguan's Humen Town, recognized as a "Chinese Clothing City," boasts an annual sales figure exceeding 84 billion yuan [1] Group 2: Integration of Industry and Tourism - "Le Gou Town" is designed to integrate industry with consumption and cultural tourism, enhancing experiential scenarios for visitors [2] - The initiative leverages local specialties, such as Maoming's lychee production, to create unique tourism experiences, including the first lychee-themed open highway service area in the province [2] - The project is part of the "Yue Enjoy Warm Winter, Travel in Guangdong" campaign, aiming to elevate local economies through a cycle of shopping and tourism [2]
“工艺陈皮”贴标溢价20倍
Qi Lu Wan Bao· 2025-12-18 09:20
Core Viewpoint - The article highlights the rampant misuse of geographical indications in China, particularly focusing on the case of "Newhui Chenpi" and the fraudulent practices surrounding it, which involve mislabeling products to inflate prices and deceive consumers [1][2][5]. Group 1: Misuse of Geographical Indications - The investigation revealed that "Guangxi Gongyi Pi" is being marketed as "authentic Newhui Chenpi" through misleading labeling, with significant price inflation based on false age claims [1][2]. - Many products labeled as "Newhui Chenpi" are actually made from low-cost raw materials that do not meet the required standards, leading to profits that can exceed twenty times the cost for some merchants [2][5]. Group 2: Broader Implications and Patterns - The article discusses a broader trend where ordinary products are falsely labeled with geographical indications, such as the case of fake Yangcheng Lake crabs and counterfeit Wuchang rice, indicating a systemic issue in product authenticity [3][4]. - In 2024, the State Administration for Market Regulation reported handling 1,407 cases of geographical indication infringement, with a total amount involved exceeding 9.8 million yuan, highlighting the scale of the problem [4]. Group 3: Recommendations for Improvement - Experts suggest enhancing regulatory measures, establishing cross-regional enforcement mechanisms, and increasing penalties for infringement to combat the misuse of geographical indications [5][6]. - The promotion of blockchain technology for traceability and the establishment of clear quality standards are recommended to ensure the integrity of geographical indication products [6].