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“百千万”看广新|创新消费帮扶模式,激活乡村振兴新动能
Sou Hu Cai Jing· 2025-07-10 12:32
Core Viewpoint - Guangxin Group is actively supporting the provincial "Hundred Million Project" through a three-pronged assistance model that includes industrial-driven development, targeted procurement support, and platform empowerment to enhance sales channels for agricultural specialty products in paired assistance counties and towns, achieving a virtuous cycle of industrial upgrading and farmer income increase [1]. Group 1: Industrial Driven Development - Since the Guangxin Group's assistance team entered Heshui Town in Yangchun City, a series of initiatives including financial investment, technical guidance, and industry subsidies have been implemented, leading to the establishment of a small silkworm co-cultivation base, a Xiangyun silk drying field, and an ecological agricultural demonstration park for the silkworm and Xiangyun silk industry [2]. - The demonstration park covers an area of 130 acres and includes production areas for Xiangyun silk, silkworm breeding demonstration areas, five dyeing and finishing workshops, and drying fields, with an annual production capacity of 1 million meters of Xiangyun silk, which is sold in cities like Shenzhen and Hangzhou, as well as overseas markets in Europe and Japan [2]. Group 2: Targeted Procurement Support - Guangxin Group has established a new pattern of production and sales connection that spans from the field to the table, achieving full coverage of agricultural product procurement from paired assistance regions in its employee canteens, effectively broadening sales channels for agricultural specialty products in Yangchun City, Zijin County, and Huizhou [7]. - The group’s subsidiary, Guangqing Technology, conducts monthly targeted procurement of agricultural products such as grains, oils, vegetables, and meats from collective enterprises in the paired assistance village, forming a stable consumption support chain [7]. Group 3: Platform Empowerment - To leverage regional advantages for county economic development, Guangxin Group has invested funds and mobilized social forces to build a "Hundred Million Project" assistance cooperation pavilion, collaborating with logistics and supply chain companies to continuously strengthen the foundation for high-quality agricultural specialty products to "go out of the mountains and into the bays" [11]. - The group has also created its own e-commerce platform featuring a "Hundred Million Project" assistance section, showcasing over 200 types of agricultural products from designated assistance counties and towns [7]. Group 4: Future Plans - Guangxin Group plans to continuously explore the value of agricultural products, streamline sales channels, and inject new vitality into the high-quality development of county economies, thereby activating new momentum for rural industrial revitalization [18].
“广东三宝”入驻广州华美达酒店!让海内外宾客体验岭南大地的馈赠
Nan Fang Nong Cun Bao· 2025-06-18 02:05
Core Viewpoint - The "Guangdong Sanbao" series products have officially entered the Guangzhou Kaixuan Hotel, aiming to provide both domestic and international guests with an experience of Lingnan culture and traditional Chinese gifts [2][20]. Group 1: Company Overview - Guangzhou Kaixuan Hotel is located in the Zhujiang New Town business district, offering convenient transportation and a beautiful environment, making it a popular choice for both domestic and international travelers [3][4]. - The hotel has over 370 rooms of various specifications and is recognized as a four-star foreign-related hotel by the National Tourism Administration since 1994 [7][12]. Group 2: Product Introduction - "Guangdong Sanbao" is positioned as a must-buy gift when visiting Guangdong, emphasizing its cultural significance and health benefits [18][20]. - The core philosophy of "Guangdong Sanbao" is based on "true origin, true vintage, true quality," focusing on the safety and effectiveness of raw materials [23]. Group 3: Cultural Significance - The introduction of "Guangdong Sanbao" at the hotel is seen as a way to promote Guangfu culture, allowing guests to engage with traditional Chinese culture [8][22]. - The products are designed with a unique packaging that reflects Guangfu cultural charm, making them competitive in the market [20][22]. Group 4: Collaboration and Market Strategy - The hotel management expressed a desire for deep cooperation with "Guangdong Sanbao," highlighting the alignment of the product's values with the hotel's cultural roots [20][22]. - The partnership aims to leverage the brand advantages and communication experience of the Southern Rural News to enhance product visibility and market reach [24][27].