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重生的TA | 守江山!水产界的“厂二代”,绝不躺平!
新浪财经· 2025-05-29 00:37
文|《好博会》报道组 徐苑蕾 人物 :中山大成冷冻食品有限公司总经理 余俊锋 不久前,受关税博弈影响,中山市大成冷冻食品有限公司(以下简称"大成冷冻")的仓库 里,价值千万的订单被紧急叫停。 不过,面对库存积压、订单腰斩的绝境,总经理余俊锋却没有选择"躺平"。向内,他带领研 发团队碰撞新品、扩展渠道,牵手东方甄选,以出口标准撬动国内大众市场;向外,他打开 拓客思路,转战欧盟、中东等地区,让中国水产"游"向全球。 风波之下,这位"厂二代"让父辈的老厂牌在风暴中乘风破浪,闯出一条新的航道。 170%暴击,千万库存压顶 2012 年,"厂二代"余俊锋正式接棒。背靠珠三角养殖产业带的优势,他的父辈通过食品原材料 出口的生意赚取到第一桶金。"正因曾经的父亲在海上漂,我们两兄弟才得以在岸上跑。" 余俊锋接棒时,大成冷冻已建厂超过 10 年,年销售额过亿,员工达到数百人。公司业务主要 依赖于水产品出口, 95% 的订单来自海外市场,其中美国客户占比最高。红鼓鱼、黑鱼、脆肉 脘等鱼类产品通过冷链漂洋过海,成为欧美餐桌上的常客。 然而,关税博弈让一切戛然而止。 2025 年,美国对华水产品关税暴涨至 170% ,简直给了大成 ...
关税冲击下的广东水产业升级:深化电商合作,拓展国内市场
Nan Fang Du Shi Bao· 2025-04-30 04:17
Core Viewpoint - The article discusses the impact of U.S. tariffs on global trade, particularly focusing on how Guangdong, China's leading economic and foreign trade province, is responding to these challenges by exploring new market opportunities and adjusting strategies in various industries, especially in seafood exports. Group 1: Impact of U.S. Tariffs - U.S. tariffs have escalated global trade tensions, causing anxiety among American businesses and consumers, particularly in the seafood industry [1][2] - The American seafood processing industry is experiencing significant challenges due to rising costs from tariffs, leading to halted orders and increased prices for consumers [2][3] - The uncertainty in international trade is making it difficult for companies to plan long-term, affecting the supply chain and pricing of seafood products [3] Group 2: Company Responses - Companies like Dachen Frozen Foods are adjusting their strategies by deepening cooperation with domestic e-commerce platforms to tap into local consumer demand [2][7] - Dachen Frozen Foods has shifted focus to domestic markets, with a significant partnership with a well-known e-commerce platform, which now accounts for 20% to 30% of its revenue [7][8] - Hengxing Group has also proactively transformed its business model to focus on domestic markets, developing a full supply chain from breeding to processing, and optimizing product offerings [4][6] Group 3: Market Diversification - Companies are actively seeking to reduce reliance on single markets by exploring new international markets, including Southeast Asia and the Middle East [10][11] - Guolian Aquatic Products is leveraging its established production lines to penetrate the domestic market, offering high-quality products at competitive prices [9] - The Guangdong seafood industry is recognized for its diverse product offerings and competitive processing costs, which positions it well for both domestic and international markets [10]