Core Viewpoint - The 2025 Nantong "Warm Winter Consumption Season" and the fifth "Double 12" shopping season aim to enhance winter consumption vitality through various themed activities and collaborations with major platforms [1][3][5] Group 1: Event Overview - The consumption season features three main themes: "Weekly Carnival," "Jiang Hai New Year Benefits," and "Shanghai-Tong Enjoy Delicious Food," covering commercial, cultural, tourism, and sports sectors [1] - Activities will take place during key periods such as "Double 12," New Year's Day, and the Spring Festival, promoting Nantong as an attractive city for tourism and consumption [1] Group 2: Thematic Activities - The event will adopt a "one theme per week" format, featuring various activities including sports events, performances, family-friendly activities, and cultural exhibitions at the Yangtze River Sports Park and major shopping districts [3] - Special events during the New Year and Spring Festival will include the distribution of comprehensive consumption vouchers and the organization of traditional markets and cultural parades [3] Group 3: Digital and Platform Collaboration - The consumption season will enhance digital consumption through partnerships with platforms like Douyin, Alipay, Didi, Meituan, Taobao, and JD.com, offering subsidies and discounts across various shopping and service categories [5] - Meituan will provide a significant online consumption subsidy, while Didi will offer ride discounts, and JD.com will create a dedicated discount area for Nantong home textiles [5] Group 4: Local Product Promotion - A signing ceremony was held to promote Nantong's quality products on various platforms, facilitating connections between over 120 local consumer goods companies and more than 60 e-commerce platforms and retail channels [5] - The Nantong Municipal Bureau of Commerce emphasized a strategy combining activities, platform support, and channel collaboration to enhance the city's consumption appeal and market vitality [5]

Group 1 - The "Su Super" eighth round of matches has significantly boosted cultural tourism and consumption upgrades in various cities, with a 19.36% year-on-year increase in UnionPay's off-site consumption and a 24.67% increase in visitor numbers during the event [1] - Host cities have introduced "cultural tourism gift packages" to attract visitors, offering free admission to attractions such as Lianyungang's Huaguo Mountain and Dafeng's Holland Flower Sea, along with special events for fans [1] - The integration of local cultural resources, such as non-heritage cuisine and scenic spots, has led to the preparation of 500 cultural tourism gift packages for fans from Yangzhou, including local delicacies and discount vouchers [1] Group 2 - The "Water Rhythm Jiangsu" live streaming room at the China Vinegar Culture Museum gained popularity during the eighth round, achieving over 1.56 million views and generating sales exceeding 4.2 million yuan [2] - The provincial tourism department plans to leverage the "Su Super" event to create immersive and interactive cultural tourism experiences, enhancing the multiplier effect of tourism consumption [2]