12月6日上午，2025南通"暖冬消费季"暨第五届"双12"购物季正式拉开帷幕。本届消费季围绕"周周嘉年华""江海惠新春""沪通享美味"三大主题，全面覆盖 商业、文化、旅游、体育等多个领域，活动贯穿"双12"、元旦、春节等重要节点，旨在持续擦亮"南通好玩"城市名片，打响"江海有情 南通有请"文旅品 牌，进一步激发冬季消费市场活力。 本届消费季还加强与各大平台的合作，推动数字化消费赋能。围绕"双12"节点，活动联合抖音、支付宝、滴滴、美团、淘宝、京东等各大平台，推出了覆 盖线上线下购物、餐饮、出行、居家等全场景的专项补贴与优惠礼包。其中，美团发放千万元线上消费补贴，滴滴提供打车优惠，京东开设南通家纺专属 满减专区，助力市民乐享实惠消费。 启动仪式现场同步举行了南通好品"上平台、上商超、上连锁"签约仪式，为本地优质产品搭建起通向更广阔市场的桥梁。现场共有120余家南通优质消费 品企业与全国60多家电商平台、大型商超及连锁零售渠道商开展业务洽谈，推动更多"南通制造"特色产品走向全国。 南通市商务局相关负责人表示，此次暖冬消费季将通过"活动引领、平台助力、渠道协同"相结合的方式，构建线上线下联动、跨区域的促消费体系， ...

Group 1 - The "Su Super" eighth round of matches has significantly boosted cultural tourism and consumption upgrades in various cities, with a 19.36% year-on-year increase in UnionPay's off-site consumption and a 24.67% increase in visitor numbers during the event [1] - Host cities have introduced "cultural tourism gift packages" to attract visitors, offering free admission to attractions such as Lianyungang's Huaguo Mountain and Dafeng's Holland Flower Sea, along with special events for fans [1] - The integration of local cultural resources, such as non-heritage cuisine and scenic spots, has led to the preparation of 500 cultural tourism gift packages for fans from Yangzhou, including local delicacies and discount vouchers [1] Group 2 - The "Water Rhythm Jiangsu" live streaming room at the China Vinegar Culture Museum gained popularity during the eighth round, achieving over 1.56 million views and generating sales exceeding 4.2 million yuan [2] - The provincial tourism department plans to leverage the "Su Super" event to create immersive and interactive cultural tourism experiences, enhancing the multiplier effect of tourism consumption [2]