目前，顺鑫农业白酒业务正面临行业分化加剧、消费场景萎缩、新品市场开拓等风险。 上半年净利降59.09% 顺鑫农业白酒产业半年营收降逾23% 产能利用率不足28%急需提振 【中国白酒网】当前，顺鑫农业（000860.SZ）的发展并不"顺心"。 近日，顺鑫农业发布2025年半年报，公司上半年实现营业收入45.93亿元，同比下降19.24%；净利 润1.73亿元，同比下降59.09%。 其中，上半年，顺鑫农业白酒产业实现营业收入36.06亿元，同比减少23.25%。 半年报显示，截至2025年上半年底，顺鑫农业产能合计825500千升，上半年实际产能113822千升， 公司上半年产能利用率仅27.58%。 而且，2025年上半年，顺鑫农业北京地区营业收入达13.94亿元，同比下降12.97%；外埠地区营业 收入达31.99亿元，同比下降21.69%。 顺鑫农业是一家老牌国企，前身为牛栏山酒厂，1998年在深交所上市。目前，公司已形成了以白 酒、猪肉为主的两大产业。其中，顺鑫农业白酒产业的主要产品以"牛栏山"和"宁诚"为代表。 近日，顺鑫农业发布2025年半年报，公司上半年实现营业收入45.93亿元，同比下降19.2 ...

Core Viewpoint - Shunxin Agriculture is experiencing significant challenges, with a notable decline in both revenue and profit in the first half of 2025, primarily due to pressures in the white liquor industry and changing market dynamics [1][4]. Financial Performance - In the first half of 2025, Shunxin Agriculture reported a revenue of 4.593 billion yuan, a year-on-year decrease of 19.24%, and a net profit of 173 million yuan, down 59.09% [1][4]. - The white liquor segment generated 3.606 billion yuan in revenue, reflecting a 23.25% decline compared to the previous year [2][4]. - The company's overall capacity utilization rate was only 27.58%, with a total capacity of 825,500 kiloliters and actual production of 113,822 kiloliters in the first half of 2025 [2][9]. Market Dynamics - Revenue from the Beijing region was 1.394 billion yuan, down 12.97%, while revenue from other regions was 3.199 billion yuan, a decrease of 21.69% [2][8]. - The white liquor business is facing intensified industry differentiation, shrinking consumption scenarios, and challenges in new product market development [3][9]. Product Performance - Revenue from high-end liquor decreased by 12.32% to 529 million yuan, mid-range liquor fell by 21.87% to 498 million yuan, and low-end liquor saw a 25.41% drop to 2.578 billion yuan [5]. - The gross profit margins for high, mid, and low-end liquors were 69.32%, 42.12%, and 36.91%, respectively, all showing declines compared to the previous year [5]. Operational Challenges - The company reported a 33.47% decrease in contract liabilities, amounting to 385 million yuan, indicating potential ongoing revenue declines [6][7]. - The company is facing four major risks in its white liquor business: industry differentiation, shrinking consumption scenarios, new product market development, and intellectual property infringement [9]. Strategic Initiatives - Shunxin Agriculture plans to enhance its marketing strategies, focusing on key markets such as Beijing and the Yangtze River Delta, while also upgrading its product structure [8][9]. - The company aims to optimize its pork business by increasing the proportion of high-margin products and reducing production costs to mitigate price volatility risks [9].

21世纪经济报道记者肖夏 重庆报道 连续两年下跌后，牛栏山终于恢复了增长。 顺鑫农业4月22日晚披露2024年年报，其中白酒业务实现营收70.41亿元，销量36.94万千升，产量37.88 万千升，三者均实现了增长。 在2022年营收跌破百亿元、2023年营收两位数下滑后，牛栏山去年止住了下滑趋势，营收重新回到70亿 元之上，不出意外能保住白酒股前十的位置。 这一表现主要是靠主抓重点市场和核心单品实现的。 从区域市场看，珠三角市场、新疆市场已经成为区域样板市场，去年珠三角整体销售同比增长50%、新 疆市场同比增长23%；从产品结构看，经典二锅头、珍品三十年、传统二锅头等系列同比表现较好， 2024年全年经典二锅头系列产品销售同比增长32%， 传统二锅头系列产品销售同比增长37%。 但过去一年，两大核心产品销量继续下滑，"双轮驱动"战略的动能未能显现。 年报显示， 42度的白牛二去年销量不到24万千升，同比下滑2.95%，相比五年前，白牛二的年销量已经 跌去了四成以上。 （21记者根据财报整理） 但整体销量恢复增长的同时，白酒产品的毛利率全面下滑。 2024年，高档酒、中档酒、低档酒毛利率分别下滑4.35、4. ...