湖北省委副书记诸葛宇杰介绍，2025年，湖北共举办各类展会近2000场，其中布展面积超1万平方米以 上的超过100场，参展参会嘉宾来自全球120多个国家和地区，签约金额超3000亿元。会展业与汽车、生 物医药、现代农产品加工等优势产业进一步深度融合，形成了展会与产业互促共进的良好循环。 目前，我国会展经济发展呈现出国际、区域、特色三级梯队同场竞技的态势。国际都会城市聚焦世界级 商展，全力抢占会展经济制高点和国际展会资源；区域中心城市重点承接国家级重点展会，通过展览经 济激活消费、带动城市发展；特色产业城市立足本地主导产业，打造具有辨识度的产业地标展会。专家 表示，各类展会资源将在不同能级城市间加速重构分配，成为城市形象的展示窗口与产业升级的助推 器。 在"会展+消费"方面，广东、江西、天津、重庆等地将展览业纳入提振消费专项行动，鼓励举办消费类 展会、首发首秀活动，推动展会场景向消费场景转化；浙江创新提出"跟着会展逛浙江"品牌，通过会展 集聚消费人口，带动餐饮、零售、文旅等关联消费。在"会展+贸易"方面，北京在服务贸易和数字贸易 高质量发展方案中，强调展览业的平台作用，鼓励举办数字贸易、服务贸易类专业展会。 当 ...

第 1页 共 4页 中国展览经济发展报告 2025-中国国际贸 易促进委员会 一、研究背景评估 二、范围与边界确认 三、核心摘要提炼 四、关键数据抓取与呈现 五、风险与机遇诊断 - 国内展、出国展、自办展 第 2页 共 4页 一、研究背景评估 | 项目 | 说明 | | --- | --- | | | 中国国际贸易促进委员会（中国贸促会）及其下属机构： | | 研究机构 | - 展览管理部（国展局和世博会事务办公室） | | | - 中国贸促会研究院 | | 权威性说明 | 中国贸促会是国家级贸易投资促进机构，受国务院委托审批出国展览，具有政策背景、行业数据获 | | | 取渠道、国际展览组织合作经验，其发布的报告具有官方性、行业标杆性、国际认可度。 | | 样本数量 | 国内展：4095 项经贸类展会（2000 ㎡以上） | | | 出国展：1259 项实际执行的出国展览项目 | | 研究时间范 | 2025 年全年（部分数据涵盖 2019-2025 年趋势对比） | | 围 | | | 报告发布/ | 2026 年 1 月发布，数据覆盖 2025 年全年及近期趋势，时效性强，适用于 2026 年行业展望与 ...

Core Insights - The exhibition economy in China is projected to reach historical highs in 2025, with 4,095 trade exhibitions and a total exhibition area of 159 million square meters [1][2]. Group 1: Industry Trends - Emerging hotspots for exhibitions include cutting-edge fields such as artificial intelligence and smart connected vehicles, with 28 Chinese exhibitions making it to the global top 100 list, ranking second worldwide [2]. - The number of exhibitions in the central and western regions is growing faster than the national average, indicating a shift in the regional exhibition landscape [3]. Group 2: Regional Dynamics - In 2025, the eastern region will host 2,702 trade exhibitions, accounting for 65.98% of the total, while the central and western regions will see slight increases in their shares, with 620 and 631 exhibitions respectively [3]. - The 20th China Western International Expo attracted over 3,000 enterprises from 62 countries and regions, with a total investment of 354.3 billion yuan, highlighting its significance as a gateway for western development [3]. Group 3: Exhibition Scale and Structure - The number of small to medium-sized exhibitions (10,000 to 30,000 square meters) increased by 24.26%, while large exhibitions (over 100,000 square meters) grew by 15.03% [5]. - Industrial and technology exhibitions lead the industry distribution, making up 21.87% of the total, followed by consumer goods and residential services at 11.5% [5]. Group 4: International Exhibition Projects - In 2025, overseas exhibition projects are primarily concentrated in Asia and Western Europe, with Asian projects increasing by 16.07% to 520, representing 41.3% of the total [6]. - The actual transaction amount from overseas exhibitions rose by 19.09%, with an average transaction value per event increasing by 14.16% [6]. Group 5: Government Support and Policy - Local governments are implementing diverse support systems for the exhibition industry, including financial incentives and policy measures to stimulate growth [7][8]. - Initiatives such as integrating exhibitions with consumption, trade, and cultural tourism are being promoted to enhance the overall economic impact of the exhibition sector [8]. Group 6: Future Development - The exhibition industry is expected to transition towards digitalization and sustainability, with a focus on creating a low-carbon exhibition environment [10]. - The competition among cities in the exhibition economy is intensifying, with international cities aiming for world-class exhibitions and regional cities focusing on national-level events [10].