Workflow
绵竹大曲
icon
Search documents
德阳白酒批发:浓香腹地的渠道韧性与市场脉动
Sou Hu Cai Jing· 2025-09-24 03:32
产业集群奠定了批发行业的坚实根基。以绵竹为核心,德阳聚集了全市 85% 以上的白酒产能,年产优质白酒近 20 万千升,形成从原粮种植到包材生产、仓 储物流的完整产业链。什邡的西南最大酒类包材基地,能提供从瓶盖到包装盒的一站式采购,为批发商降低 15% 以上的综合成本。这种产业集聚效应让德 阳的白酒批发形成稳定供给,主城区及绵竹的三大专业批发市场里,300 余家商户构建起覆盖高中低端的产品矩阵,成为川西北重要的酒水集散中心。 市场需求呈现鲜明的分层特征。高端市场中,本地名酒的高端系列表现亮眼,年销售额可达 2 亿元,与茅台、五粮液等全国性品牌共同占据四成市场份额。 商务宴请和礼品消费是其主要流向,某烟酒专卖店开业半年,该系列销量甚至超过部分全国名酒。中端市场则由次高端产品主导,500 元以下价位带的产品 从绵竹的千年窖池到乡镇的宴席餐桌,德阳白酒批发行业始终扎根产区优势,在市场波动中调整节奏。随着产业链的持续完善和渠道的创新升级,这片浓香 腹地的批发脉络必将愈发坚韧,持续传递川酒的醇厚底蕴。 最受青睐,既是商务小聚的首选,也是宴席市场的主力,剑南春相关系列在此区间占据优势地位。大众市场则是 60 元以下产品的天 ...
剑南春“少东家”接班3年,干的怎么样?
3 6 Ke· 2025-08-01 11:25
Core Viewpoint - The recent leaked shareholder meeting materials of Sichuan Jian Nan Chun Co., Ltd. have raised questions about the company's actual operating status and future prospects, highlighting its struggles to regain past glory in the competitive liquor market [1][3]. Financial Performance - In 2024, Jian Nan Chun is projected to achieve revenue of 10.66 billion yuan, a year-on-year increase of 14.9%, with liquor sales contributing 10.53 billion yuan, up 15.4%. The net profit attributable to shareholders is expected to reach 2.06 billion yuan, growing by 17.9% [3]. - In 2023, Jian Nan Chun reported revenue of 9.28 billion yuan, reflecting a year-on-year growth of 19.58% [3]. Challenges and Goals - Jian Nan Chun aims to reach a revenue target of 30 billion yuan by 2025, a goal that appears increasingly unattainable given its current performance and market conditions [4]. - The company ranked 25th in the 2024 Sichuan Province's top 100 private enterprises with a revenue of 16.94 billion yuan, showing a modest growth rate of 3.74% [4]. Market Position and Competition - Jian Nan Chun's market position has weakened, as evidenced by its absence from key industry events, indicating a decline in its competitive standing compared to leading brands like Moutai and Wuliangye [4][6]. - The company has invested significantly in expanding production capacity, including a 3 billion yuan investment in the Datang National Liquor Ecological Park project, but faces challenges in a saturated market where demand is not keeping pace with supply [6]. Product Dependency and Pricing Issues - The core product, "Crystal Sword," remains a significant revenue driver, accounting for over 70% of total sales, but faces intense competition in the 400 yuan price range [7][9]. - Recent pricing pressures have led to significant discounts on "Crystal Sword" in e-commerce platforms, undermining brand value and creating challenges for the distribution network [9]. Historical Challenges and Future Outlook - Jian Nan Chun has struggled with historical issues, including management instability and missed opportunities for growth, which have hindered its ability to capitalize on market recovery [10][12]. - The company has proposed an aggressive dividend plan, distributing 3 billion yuan, which raises concerns about prioritizing family financial needs over strategic investments for growth [12][13].