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抢抓市场机遇,共谋酱香新篇!郎酒股份举行河南市场推介座谈会
Sou Hu Cai Jing· 2025-06-28 02:15
Core Insights - The meeting held on June 26 focused on the development strategy of Langjiu Co., emphasizing collaboration with partners in the Henan market [2][4] - Langjiu's strategy is centered around the principles of "strong, stable, and growth," with a commitment to quality and customer-first philosophy [4] - The company aims to expand its market presence in Henan by 2025, prioritizing profit assurance for distributors while seeking strong partnerships [5] Company Strategy - Langjiu's three major divisions presented their market strategies, highlighting the "Zhuangyuan Sauce Liquor" strategy and the positioning of its high-end products [7] - The Qinghua Lang division plans to enhance membership services and engage partners through various activities [7] - The Honghua Lang division is set to upgrade its classic product "Langpai Lang," while the Jianxiang division aims for a product matrix targeting a scale of 10 billion [7] Industry Collaboration - The meeting included key figures from the Henan Provincial Sugar and Wine Food Circulation Association, who expressed support for Langjiu's growth in the region [9] - Core distributors shared their successful experiences and market insights, reinforcing their confidence in future collaborations with Langjiu [9] - The event showcased Langjiu's multi-category and multi-brand development momentum, establishing a solid foundation for addressing industry challenges and seizing growth opportunities [9]
洋河、汾酒扎堆“59元黄金赛道”,品牌酒企缘何集体发力低价光瓶酒?
Sou Hu Cai Jing· 2025-06-26 03:45
在一线白酒库存高企、价格倒挂的严峻形势下,"去繁从简"的低价光瓶酒如今成为各大酒企和消费者的心头好。6月23日,洋河大曲高线光瓶 酒正式发布,42度单瓶59元的售价瞬间引爆市场,京东预售已过万瓶。在本月初,河南白酒领军企业仰韶也创新推出了高线光瓶酒系列"仰韶 酒",新产品单瓶锁定58元。两大酒企品牌瞄准"59元黄金赛道",与50元超级单品"汾酒玻汾"展开正面交锋。 线下市场方面,低价光瓶酒也已占据了白酒市场的半壁江山。6月25日,新黄河记者在济南市区某大型超市白酒销售区看到,价格在50元到60 元左右的品牌光瓶酒成为主推产品。"这款郎酒顺品郎单瓶售价只需56元,最近卖得非常好,现在仓库就剩十来箱了。"超市促销人员介绍,今 年以来,店内在售的多款品牌光瓶系列酒成为所有品类里的销冠,回头客特别多,大家主要是看中其性价比较高,花五六十元就能喝到纯粮品 质的一线品牌好酒,确实比较划算。 6月25日,新黄河记者走访发现,市场上随处可见"59元低价区间"品牌光瓶酒,既汇聚了全国头部名酒和区域名酒,又包括老牌光瓶酒及新生 势力,诸如五粮液尖庄、郎酒顺品郎、泸州老窖黑盖、绿脖西凤等均在50元到60元左右价格区间"贴身肉搏"。 ...
公务消费政策收紧,“禁酒令”激活口粮酒市场生机
Sou Hu Cai Jing· 2025-06-20 09:57
作者︱懂酒哥 从2012年"工作餐不得提供高档酒水"到2025年"全面禁酒",政务监管政策逐步收紧,旨在破除"酒桌办公""以酒谋私"的潜规则,重塑"务实清廉"的公职形 象。 在新"禁酒令"出台后,业内普遍认为,白酒消费遭遇了新的挑战。但往往机遇总是伴着挑战而来,在"禁酒令"之下,光瓶酒一骑绝尘,凭借其大众消费属 性,在商务与个人消费主导的新格局中占据优势。 2025年修订的《党政机关厉行节约反对浪费条例》明确公务接待烟酒全禁。今年6月,多地政府推出升级版"禁酒令",明确公职人员在岗期间、培训期间及 非公务场合全面禁酒,并实施全天候酒精检测巡查。 政策执行力度空前,部分单位甚至深夜突击检查。 但在政策执行过程中,出现了"一刀切"的现象,不仅干扰党员、干部正常工作生活,也给相关行业带来不必要的冲击。 6月20日,新华社发表评论指出,整治违规吃喝不是一阵风不能一刀切。文章指出,从中央到地方的各项"禁酒令",其核心始终是规范公务行为、严明纪律 红线,而非一刀切阻绝正常人际交往。党员干部有正常私人交往的权利,前提是要守住"不影响公务""不影响廉洁"的底线。此前,人民网已经发表评论,集 中整治违规吃喝是为防住腐败,加强党 ...
郎酒品牌价值跃升1620亿:七大战略产品筑牢市场根基
Bei Jing Shang Bao· 2025-06-20 07:54
Core Insights - The article highlights the continuous growth of the brand value of Sichuan Langjiu Co., Ltd., which reached 162.065 billion RMB, ranking 56th in the "World Brand Conference and China’s 500 Most Valuable Brands" [1][3] - Langjiu's brand value has increased significantly from 4.1 billion RMB to over 162 billion RMB over 20 years, showcasing its strong market support and strategic product development [3][6] Group 1: Brand Value Assessment - The World Brand Laboratory (WBL) has recognized Langjiu's brand value as a result of its comprehensive strength and market enthusiasm, supported by its "Seven Strategic Products" [3][4] - The brand value assessment methodology incorporates financial data, brand strength, and consumer behavior analysis, establishing WBL as a leading authority in brand valuation [4][6] Group 2: Strategic Product Development - Langjiu's brand value is underpinned by its seven strategic products: Hongyun Lang, Qinghua Lang, Honghua Lang, Langpai Heimate, Langpai Tequ T8, Shunpin Lang, and Xiaolangjiu, which cater to various market segments [9][11] - The products range from ultra-high-end to mass-market offerings, ensuring comprehensive market coverage and consumer resonance [13] Group 3: Production and Research Capabilities - Langjiu has established a world-class distillery covering 10 square kilometers in the core production area, enhancing its production capacity and quality [6][8] - The company has invested in advanced research facilities and a technical team of over 200 members to innovate and improve its production processes [8][9] Group 4: Cultural and Market Engagement - Langjiu is actively expanding its cultural expression and global presence, enhancing brand value through emotional resonance and storytelling [8][13] - The company employs a multi-faceted marketing strategy that includes tasting events and collaborations with local culinary experts to deepen consumer engagement [11][13]
郎酒千商大会首次开进县城:中国郎南疆,亮剑起势
Zhi Tong Cai Jing· 2025-06-13 15:16
郎酒的库车故事,不仅有消费者的认可,更离不开经销商伙伴的共创共建,库车大旗酒业有限公司董事 长王大奇为现场嘉宾分享了「从0到1的郎酒库车故事」,「在2018年选择了与郎酒合作,7年时光,厂 商齐头并进,郎酒兼香产品已是库车市民们的第一消费选择。这次的千商大会,不仅是郎酒西北大区扎 根县级市场的信号,也是郎酒南疆市场腾飞的起点。」 这段故事里,还有终端餐饮伙伴的双向奔赴。正如库车河南面馆老板李有涛所说:「从我接触郎酒开 始,郎酒对终端的各项支持政策和态度就是业内数一数二的好。这就是郎酒的温度,也是我们愿意做郎 酒的原因。」 全心全意服务县域市场郎酒是认真的 6月10日,中国郎(南疆)千商大会暨郎酒南疆市场起航仪式在郎酒会员企业新疆库车饭店举行。南疆 地区商家及渠道伙伴齐聚阿克苏地区下辖的县级市库车,共赴郎酒2025年首场县级市场千商大会。 随着郎酒南疆市场起航仪式启动,郎酒南疆综合办事处聚势集结开业,将库车作为西北县域市场样板, 以更高品质产品服务县域消费者的美好生活。 现场,中国郎七大战略产品亮相库车,邀请众多商家伙伴、会员朋友亲身品鉴,深度感受郎酒产品魅 力。"青花郎的品质很不错,特别适合高端宴请""红花郎 ...
全国首场县级千商大会落子库车!郎酒打响“到区县去”第一炮
Xi Niu Cai Jing· 2025-06-12 02:58
"全心全意服务县域市场!郎酒是认真的!"郎酒销售公司副总经理张继在活动现场作出承诺。 郎酒选择库车作为全国首个县级千商大会落地点,绝非偶然。 作为南疆交通枢纽,库车辐射阿克苏、喀什等消费腹地,其70%人口分布在乡镇的特点,完美契合郎酒"高品质产品直达县域"的战略诉求。 在南疆,在库车,郎酒吹响了"到区县去"的第一声号角! 6月10日,中国郎(南疆)千商大会暨郎酒南疆市场起航仪式在库车举行。作为郎酒有史以来首场县级千商大会,库车的重要性不言而喻。此举标志着,郎 酒将以此为号角,携七大战略产品,集结南疆综合办事处团队与众多当地商家渠道伙伴,南疆市场腾飞之势已起。 在这场千商聚集的起航仪式上,郎酒宣布将库车打造为西北"第一县级样板市场",其"到区县去、到乡镇去"的战略,正从口号演变为一场覆盖产品、品牌、 厂商关系的郎酒风暴。 为什么是库车? 郎酒:这是县域市场攻坚战的战略支点 "在特殊时期我们仍旧与郎酒一起创新思路,维系品牌温度,成功培育了首批郎酒忠实用户。现在,郎酒兼香产品也已是库车市民们(白酒)的第一消费选 择。背靠郎酒'扶好商、树大商'战略,让我们有了坚定跟随郎酒深耕库车、辐射南疆的决心!。" 王大奇的经历只 ...