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与世界名酒同行、绽放国际舞台中央!郎酒受邀为“世界50最佳酒吧”颁奖
Di Yi Cai Jing· 2025-10-09 08:15
全球酒饮行业的目光,汇聚香江之畔。10月8日晚,享有"酒吧界奥斯卡"盛誉的2025 年度 The World's 50 Best Bars"世界50最佳酒吧"榜单在中国香港隆重揭 晓,郎酒与酩帝诗、人头马、日果威士忌、坎特一号、君度等近三十家世界知名酒类品牌共聚维港,携手站上国际高端消费舞台的中央。 活动现场,郎酒股份总经理汪博炜作为首位颁奖嘉宾率先登台,为获奖酒吧代表颁奖,深度参与这一全球酒饮盛事。不止于此,此次汪博炜携多款郎酒产品 亮相,包括庄园酱酒青花郎、兼香战略产品龙马郎与顺品郎,向世界展现东方酿造的独特魅力。 当晚,嘉宾们共同举杯,品尝了三杯极具巧思,以青花郎、顺品郎为基酒的特调鸡尾酒,进行了一场味觉上的"东西对话"。"Eastern Garden (东篱客)",灵感 源自陶渊明"采菊东篱下,悠然见南山"的意境;"Lucky Charm(如意)",则巧妙转化中国传统吉祥物"如意"的寓意,将"顺心顺意"的美好祝愿融入酒 液;"Gold In The Dark (暗夜寻金)"则融合"大象无形"的美学,蕴藏需要静心品味的时间价值。 在行业看来,这意味着郎酒正以更现代、更贴紧全球消费者语境的方式,从中国香港 ...
郎酒荣耀见证2025年度“世界50最佳酒吧”榜单揭晓
Zheng Quan Ri Bao Wang· 2025-10-08 22:45
本报讯 (记者舒娅疆)10月8日,记者从四川郎酒股份有限公司(以下简称"郎酒")获悉,被誉为"酒 吧界奥斯卡"的2025年度TheWorld's50BestBars"世界50最佳酒吧"榜单于10月8日在中国香港揭晓。郎酒 作为白酒独家合作伙伴,荣耀见证2025年度TheWorld's50BestBars"世界50最佳酒吧"颁奖礼,为全球鸡 尾酒盛典注入新势能。 面向世界,走向未来。郎酒在中国香港相逢"世界50最佳酒吧",不仅以实际行动填补了中国白酒在国际 高端酒吧场景中的参与空白,更以开放创新的姿态,为中国白酒与全球酒饮潮流的融合搭建了关键桥 梁。 据介绍,中国白酒此前虽在国际市场逐步渗透,却鲜少以核心参与者身份登上这类聚焦现代酒饮创新的 舞台。郎酒此次的深度参与,恰是将中国白酒纳入全球酒饮创新体系的关键一步,为行业探索中国白酒 的现代表达,提供了可借鉴的实践范本。 业内人士认为,从耗时17年打造郎酒庄园,到与保乐力加、奔富共建"世界酒庄联盟"的国际化故事,再 到带领以龙马郎、顺品郎为主的郎酒兼香产品首次亮相国际舞台,开启郎酒兼香的国际化、时尚化之 路,郎酒从赤水河左岸的郎酒庄园到国际舞台,跨越的是地域的距离 ...
全球酒饮盛典新添东方韵味 郎酒官宣合作世界50最佳酒吧
智通财经网· 2025-10-07 05:37
当"东方之珠"的璀璨夜色邂逅全球酒饮界的顶级盛事,一场味觉盛宴即将启幕,被誉为"酒吧界奥斯 卡"的2025年度The World's 50 Best Bars50"世界50最佳酒吧"榜单将于10月8日在中国香港揭晓。据悉, 郎酒将作为白酒独家合作伙伴,荣耀见证2025年度The World's 50 Best Bars"世界50最佳酒吧"颁奖礼, 为全球鸡尾酒盛典注入新势能。 自2009年创办以来,世界50最佳酒吧榜单连续多年发布,已成为定义全球酒饮潮流的核心风向标,其颁 奖礼更是汇聚全球顶尖调酒人才与行业资源的顶级平台。 今年,颁奖典礼重返亚洲,落地中国香港。作为连续孕育多家亚洲TOP50酒吧的城市,香港本身就是西 式调酒艺术与东方味觉偏好的融合试验场,这里特别的酒饮文化氛围,为全球酒业交流提供了绝佳平 台。 同时,刚于9月全新上市的龙马郎将亮相现场,带着"浓头酱尾"的融合风味与"54321"工艺加持的品质底 气,向全球嘉宾直观展示"为奋斗者致敬"的产品内核。 面向世界,走向未来。郎酒在中国香港相逢"世界50最佳酒吧",不仅以实际行动填补了中国白酒在国际 高端酒吧场景中的参与空白,更以开放创新的姿态,为中国 ...
德阳白酒批发:浓香腹地的渠道韧性与市场脉动
Sou Hu Cai Jing· 2025-09-24 03:32
产业集群奠定了批发行业的坚实根基。以绵竹为核心,德阳聚集了全市 85% 以上的白酒产能,年产优质白酒近 20 万千升,形成从原粮种植到包材生产、仓 储物流的完整产业链。什邡的西南最大酒类包材基地,能提供从瓶盖到包装盒的一站式采购,为批发商降低 15% 以上的综合成本。这种产业集聚效应让德 阳的白酒批发形成稳定供给,主城区及绵竹的三大专业批发市场里,300 余家商户构建起覆盖高中低端的产品矩阵,成为川西北重要的酒水集散中心。 市场需求呈现鲜明的分层特征。高端市场中,本地名酒的高端系列表现亮眼,年销售额可达 2 亿元,与茅台、五粮液等全国性品牌共同占据四成市场份额。 商务宴请和礼品消费是其主要流向,某烟酒专卖店开业半年,该系列销量甚至超过部分全国名酒。中端市场则由次高端产品主导,500 元以下价位带的产品 从绵竹的千年窖池到乡镇的宴席餐桌,德阳白酒批发行业始终扎根产区优势,在市场波动中调整节奏。随着产业链的持续完善和渠道的创新升级,这片浓香 腹地的批发脉络必将愈发坚韧,持续传递川酒的醇厚底蕴。 最受青睐,既是商务小聚的首选,也是宴席市场的主力,剑南春相关系列在此区间占据优势地位。大众市场则是 60 元以下产品的天 ...
“蜀里安逸”消费券重磅来袭!上唯品会买川酒川茶,每单最高减180元!
Sou Hu Cai Jing· 2025-09-23 07:55
Core Viewpoint - The launch of the "Shu Li An Yi" consumption voucher program aims to promote Sichuan's local products, specifically Sichuan liquor and tea, through a collaboration between Yunshanfu APP and Vipshop, enhancing consumer access to these products while providing significant discounts [1][3]. Group 1: Consumption Voucher Details - The consumption vouchers will be available for online registration starting September 25, with a lottery system for selection [3][5]. - The vouchers offer discounts based on purchase amounts: 30 yuan off for purchases over 300 yuan, 100 yuan off for over 800 yuan, and 180 yuan off for over 1200 yuan [6][7]. - The vouchers can be used on various Sichuan liquor and tea brands available on Vipshop, including well-known names like Wuliangye and Langjiu [3][4]. Group 2: Collaboration and Sales Performance - Vipshop collaborates closely with major Sichuan brands to enhance product visibility and streamline supply chains, contributing to the "Sichuan goods going out" initiative [3][4]. - Since its partnership with Vipshop began in 2017, Wuliangye has seen significant sales growth, with sales figures reaching new highs this year [3]. - Langjiu has also benefited from the partnership, with over 70% of its purchasing users on Vipshop being super VIP members, indicating strong customer loyalty [4]. Group 3: Event Timeline and Participation - The event will run from September 25 to October 3, with specific timelines for registration, lottery results, and voucher usage [5][10]. - Participants must authorize their personal information for verification during the registration process [7][10]. - The vouchers will be credited to users' accounts by September 29 and will be valid for five days [8][10].
酒企纷纷布局光瓶酒,低线市场竞夺激烈!
Core Viewpoint - The light bottle liquor market in China is experiencing intense competition, with various companies launching new products priced under 60 yuan, aiming for national expansion and targeting lower-tier markets [3][4][5]. Industry Overview - The light bottle liquor industry has grown from 35.2 billion yuan in 2013 to 98.8 billion yuan in 2021, with projections to exceed 150 billion yuan by 2024 and 200 billion yuan by 2025 [3][5]. - The market for high-end light bottles priced between 50-100 yuan is expected to grow over 40% [3]. Company Strategies - Companies like Yanghe and Yilite are launching new products and expanding their market presence. Yilite introduced two new products priced at 28 yuan and 35 yuan, with plans for national expansion by 2028 [4][5]. - Yanghe's new product, Yanghe Daqu, is positioned as a strategic offering to capture the growing light bottle market, emphasizing quality and value [4][5]. Market Dynamics - The light bottle liquor segment is becoming increasingly competitive, with numerous brands vying for market share in the 60 yuan price range, including Yanghe Daqu, Huanggai Glass Fen, and others [4][5][6]. - The industry is witnessing a shift towards rational consumption, with consumers prioritizing price and quality, leading to a demand for high cost-performance products [5][6]. Challenges and Opportunities - The entry of many brands into the light bottle market has led to increased competition and challenges in differentiation, particularly in lower-tier markets [6][7]. - Companies are investing heavily in brand building and marketing strategies to penetrate these markets, with some reporting over 100 million yuan in investments [6][7]. Consumer Engagement - Engaging directly with consumers is crucial for light bottle brands, as they need to establish strong communication channels to drive sales [9]. - Innovative marketing strategies, such as collaborations with e-commerce platforms and community group buying, are being explored to enhance market penetration [9][10].
郎酒在地化组合拳:品牌+用户 点燃市场情绪爆点
Sou Hu Cai Jing· 2025-08-02 21:56
Core Insights - The article discusses the strategic focus of Langjiu on the sinking market, highlighting its efforts to engage with consumers in lower-tier cities through events and localized marketing strategies [3][12][22] - Langjiu is leveraging cultural events, such as concerts and local festivals, to enhance brand visibility and emotional connection with consumers in these markets [4][6][8] - The company is implementing a comprehensive approach that includes product diversification, community engagement, and innovative marketing to capture market share in the sinking market [13][15][19] Group 1: Market Strategy - Langjiu is actively targeting the sinking market, where per capita disposable income growth has outpaced urban areas for five consecutive years [3] - The company is organizing high-profile events, such as concerts featuring popular artists, to create excitement and brand awareness in key regions like Sichuan [4][6] - Langjiu's approach emphasizes understanding local culture and consumer preferences, ensuring that marketing efforts resonate with the target audience [8][12] Group 2: Product and Organizational Alignment - Langjiu has developed a diverse product portfolio that caters to various consumer needs, including business banquets and family gatherings, achieving full coverage across different price ranges [13][15] - The company is restructuring its organizational model to enhance collaboration between departments and improve efficiency in responding to market demands [15][16] - Langjiu's commitment to building a "community of shared destiny" with its distributors is evident in its initiatives to stabilize profits and support partners during challenging market conditions [18][19] Group 3: Innovation and Brand Value - The company is focused on expanding its market presence by tapping into previously overlooked consumer segments and needs [22] - Langjiu has invested in its production capabilities, achieving a significant increase in its annual output and storage capacity for high-quality liquor [23][27] - The brand aims to redefine the value of Chinese liquor by enhancing consumer experiences and establishing a strong cultural narrative around its products [25][28][29]
酒企纷纷布局光瓶酒 低线市场竞夺激烈
Core Insights - The light bottle liquor market in China is experiencing intense competition, with major brands like Yanghe, Yilite, and Yangshao launching new products priced under 60 yuan, aiming for national expansion [1][2] - The market size of the light bottle liquor industry has grown from 35.2 billion yuan in 2013 to 98.8 billion yuan in 2021, with projections to exceed 150 billion yuan by 2024 and 200 billion yuan by 2025 [1][3] - The shift towards rational consumption and the demand for high cost-performance products are driving the growth of the light bottle liquor segment, as consumers prioritize quality and price [3][4] Industry Trends - The light bottle liquor segment is becoming a key focus for many liquor companies as they adapt to changing consumer preferences and market conditions [3][4] - The introduction of new national standards is expected to eliminate inferior products, further enhancing the quality of light bottle liquors [3][4] - The competition in the light bottle liquor market is intensifying, with numerous brands vying for market share, particularly in lower-tier cities [4][5] Company Strategies - Yilite has launched its light bottle liquor strategy with products priced at 28 yuan and 35 yuan, aiming for a national presence by 2028 [1][2] - Yanghe's new product, Yanghe Daqu, is positioned as a strategic offering to capture the expanding light bottle liquor market, leveraging its extensive distribution network [2][5] - Companies are increasingly focusing on direct-to-consumer (To C) strategies, requiring strong communication capabilities to reach consumers effectively [6][7] Market Dynamics - The light bottle liquor market is characterized by a high density of competition, with established brands like Shunpinlang and Green Neck Xifeng dominating in lower-tier markets [4][5] - The market is witnessing a trend of brands utilizing innovative marketing strategies, such as collaborations with e-commerce platforms and community group buying, to enhance market penetration [6][7] - The rise of instant retail and digital supply chains is seen as a critical factor for the future growth of the light bottle liquor segment [6][7]
一瓶几十元,白酒巨头狂卷光瓶酒
Xin Lang Cai Jing· 2025-07-16 05:50
Group 1 - The core viewpoint of the article highlights the growing popularity of low-priced "light bottle" liquor in the Chinese market, as high-end liquor brands struggle with price declines and sales challenges [1][14][16] - Major liquor companies are launching new products in the light bottle segment, with notable examples including Yanghe's "Yanghe Daqu High Line Light Bottle Liquor" priced at 59 yuan, which sold over 10,000 bottles in 48 hours [1][4] - The light bottle liquor market has reached a scale of approximately 1.5 trillion yuan in 2024, with continued growth expected in 2025, making it one of the most dynamic segments in the liquor industry [3][10] Group 2 - Consumer behavior is shifting towards more rational choices, with a significant portion of consumers prioritizing cost-effectiveness and practicality in their liquor purchases [10][11] - The traditional light bottle liquor market, represented by brands like Niulanshan and Baijiu, has established a strong presence, while new entrants are emerging to capture market share amid changing consumer preferences [7][9] - The competitive landscape is intensifying as more companies enter the light bottle segment, leading to concerns about market saturation and the ability to maintain quality and differentiation [17][18] Group 3 - The high-end liquor market, particularly brands priced above 1,000 yuan, is experiencing significant price declines, with major brands like Moutai and Wuliangye seeing their market prices drop below their official guidance prices [16][17] - The shift towards light bottle liquor reflects a broader trend in the industry where companies are adapting to consumer demands and seeking new growth opportunities in a challenging market environment [15][17] - The light bottle segment is increasingly viewed as a mainstream choice, moving away from its previous perception as a low-end product, and is now seen as a potential growth engine for liquor companies [17][18]
抢抓市场机遇,共谋酱香新篇!郎酒股份举行河南市场推介座谈会
Sou Hu Cai Jing· 2025-06-28 02:15
Core Insights - The meeting held on June 26 focused on the development strategy of Langjiu Co., emphasizing collaboration with partners in the Henan market [2][4] - Langjiu's strategy is centered around the principles of "strong, stable, and growth," with a commitment to quality and customer-first philosophy [4] - The company aims to expand its market presence in Henan by 2025, prioritizing profit assurance for distributors while seeking strong partnerships [5] Company Strategy - Langjiu's three major divisions presented their market strategies, highlighting the "Zhuangyuan Sauce Liquor" strategy and the positioning of its high-end products [7] - The Qinghua Lang division plans to enhance membership services and engage partners through various activities [7] - The Honghua Lang division is set to upgrade its classic product "Langpai Lang," while the Jianxiang division aims for a product matrix targeting a scale of 10 billion [7] Industry Collaboration - The meeting included key figures from the Henan Provincial Sugar and Wine Food Circulation Association, who expressed support for Langjiu's growth in the region [9] - Core distributors shared their successful experiences and market insights, reinforcing their confidence in future collaborations with Langjiu [9] - The event showcased Langjiu's multi-category and multi-brand development momentum, establishing a solid foundation for addressing industry challenges and seizing growth opportunities [9]